Project: Implementing Corporate Social Responsibilities at Nisa Retail

This project analyzes the implementation of Corporate Social Responsibility (CSR) activities at Nisa Retail. It begins by outlining the project's aims, objectives, and background, emphasizing the importance of CSR for sustainable business practices. The assignment details a project management plan, considering costs, timeframes, quality, and risk management. It includes the use of Gantt charts and work breakdown structures to manage timelines and tasks. The project also incorporates small-scale research using both quantitative and qualitative techniques to evaluate the impact of CSR on the company, including identifying key aspects of CSR implementation and assessing the relationship between CSR and sustainable standards, with recommendations for future improvements. The assignment concludes with a reflective overview of the research process.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1) Devising the project aims and objectives.........................................................................1
P2) Producing project management plan................................................................................2
P3) Gantt chart and Work break down structure for time-frames and works........................4
TASK...............................................................................................................................................6
P4) Small scale research using quantitative and qualitative techniques.................................6
TASK3.............................................................................................................................................8
P5) Research analysis with suitable tools and techniques......................................................8
P6)Recommendations and suggestions for the study...........................................................15
TASK4...........................................................................................................................................16
P7) Reflective undertaking of the research project..............................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Corporate social responsibility is an action that may be defined as the program which an
organisation can be able to prepare so that, it can avail benefits from market. At present time, in
a society there are various issues and problems that get arise due to numerous reason, as to help
society's people a company can put effort and can take initiatives. With the introduction of this
action by any company it can be able to attain the sustainable objectives and will also be able to
survive in market for long time period (Akut-Daan, 2011).
The company that has been chosen for this study is Nisa retail, it is a private limited retail
organisation which is having 1,020 shareholders who are very actively contributing their shares
for the operations and actions. Revenue that company has earned is approximately 1.5 billion
euro.
In this assignment, company's aims and objective related to implementation of CSR
activities will be discussed, along with that proper project management plan will also be made to
understand when and what time will be taken to carry out entire process. Small scale research
study will also be conducted here.
TASK1
P1) Devising the project aims and objectives.
The current market scenario is very crucial, as to survive it has become very necessary
for the company to carry out CSR activities as because this will provide benefits to firm, along
with that it will also be getting competitive advantage in market (SILvIuS and et. al., 2012) .
More customers will be attracted towards company's services and products this will lead in an
effective working culture. Employees will also get motivated and perform their 100% in all tasks
allotted to them.
Corporate social responsibilities is introduced by Nisa retail so that it can be able to draw
in attention of customers and can provide add on services to people of society. As company is
carrying out small business activities therefore it can not able to plan a very big project, hence it
will be planning to implement a plan which is suitable as for its operation and business (Bell and
Hoque, 2012). Till now company has not yet practised any CSR project, now it is planning to do
so.
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Topic: “ Implementing Corporate social responsibilities actions in company to attain sustainable
objectives”
Project background
Sustainable aims and objectives are some of the set standards and targets which a
company plans so that it can be able to survive in market for long time period and to perform the
activities and operations in most effective and appropriate way (Cairnes, 2011). In current
situation it has turned out to be exceptionally basic to set a standard in advertise. It is important
for an organization to make a successful brand picture, in clients mind with the goal that they
can have the capacity to give benefits in most affecting way. This must be accomplished if
organization will be actualizing corporate social obligations in its transaction and capacities.
Country's administration is likewise giving help to various association who are getting into such
exercises as on the grounds that these are extremely useful in building up present state of the
nation and current condition (Özcüre, Demirkaya and Eryiğit, 2011).
Aim:- To apply the CSR activities in an organisational to attain the sustainable objectives- A
study on Nisa Retail UK.
Objectives:-
1. To determine the significance of CSR in company.
2. To identify techniques and tools to obtain sustainable standards.3. To assess the connection between social responsibilities and set objectives.
Research questions:-
 What are the vital aspects of introducing CSR in Nisa retail company?
 What will be the methodologies that company will be using to obtain standards and
objectives?
 Is there any relation between CSR and sustainable standards? How?
Project management can be defined as initiating some task, planning activities and
executing action in order to close the complete work by team to achieve certain shred goals and
objectives of project. This plan of managing projects and task in organisation involves initiation,
planning, execution, controlling, measuring improving and closing. Project management is
advantageous for the companies this will helps in controlling the cost and reducing wastage in
function of firm operations. This is important in order to maintain an threshold in organisation
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functions. This is important for the firm to stumble with the threshold in business environment
efficiently.
P2) Producing project management plan.
In Nisa retail as to introduce social responsibility act it has become very essential to plan
out a proper procedures and step so that company can be able to know the exact actions that
program will take along with that this will also help in knowing how long project will be going
to get introduced so that customers can avail its benefits (Dzięgiel and Wojciechowska, 2017).
As to reach the goals and objectives, it is very essential to make an effective plans so that proper
work can be performed and according to that management can be done. Nisa retail have made a
management plan which is having the several details about all major elements that are very
essential and must be required in an project.
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Illustration 2: Network diagram
Illustration 1: Project plan

1. Cost-It is one of main consideration that must be focused by organization as in light of
the fact that wastage if happens in association's operations and capacities then there are
consequences where organization need to contribute more cash and money that will
influence organization's financial plan (Ochieng, Price and Moore, 2013). A legitimate
arrangement must be finished by governing body of the firm so cost controlling can be
able to get accomplished. This is extremely fundamental for Nisa retails to take in notice
all the related aspects, this will lead in giving powerful administrations to customers and
alongside with this cutting of cost should likewise be possible.
2. Time- This is an another significant viewpoint that are to be considered by association to
continues in thought fundamentally. Time is one of the greatest requirements for an
organization. It must be deliberately overseen by groups so that on doled out time
constrain organization will have the capacity to acquire its maintainable development and
targets.
3. Quality- As organization is in retail sector, it turn out to be exceptionally essential for it
to keep up its quality (Escobar and Vredenburg, 2011). This will lead in holding its
current clients and will likewise help with drawing in more individuals to the
administrations and goods which they serve, in view of this, organization need to do a
legitimate and improvement plan so they can have the capacity to work with its
customers in much satisfying way which will help clients to fulfil their needs.
4. Risk- Different vulnerability are also here which are associated with managing and
arranging works of an association. It can help in reacting upon change of several things,
inaccessibility of raw products and many more. These type of influencing variables can
decrease by settling cost when ever required by the company.
This particular project is having wider scope of use for the organisation as this will helps
in developing various activities and project plan in order to deliver their corporate social
responsibility in business environment effectively. Objectives of the projects can be the short
term goals that are achieved through the particular project. This can be defied as the objectives
for this particular research report can be defining the effectiveness of CSR activities of NISA on
profitability of firm. While the long term goals of managing projects of CSR at larger area can
be developing various plan and strategies to implement CSR action in practice of company to
develop competitive advantage in marketplace. Purpose of project management can be attaining
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of sustainable growth in market through developing good brand image as well as competitive
advantage in market. The deliverables of an project can be tangible or intangible in nature. Like
for the instance the deliverables for the NISA to project management can be various type of good
quality products and services to society people.
P3) Gantt chart and Work break down structure for time-frames and works.
In a project it is very important to have all the information and details which will help in
knowing things that is related to the CSR project which is going to be introduced by company.
Most essential aspect that can be considered by Nisa retail is the use of Gantt charts and work
break down structure (Flouris and Lock, 2016). These two are very effective tools through
which organisation is able to manage and plan out the work that it need to perform while
implementing new CSR project. Both these are helping the project team to know what all work
are there that need to be performed so that they can be able to effectively implement the CSR
activities in market.
Gantt Charts
It is a graphical representation of the entire project that will help in depicting all the tasks
and operations that is included in a program. This is a chart which very clearly shows and inform
dates and times that is required to reach set standards and objectives. It is very essential for Nisa
retail to take in consideration about this as because, it will properly guide one to perform the
takes and operation in most effective and appropriate manner. These charts are very helpful and
are very frequently utilised by companies so that proper planning can be done for a particular
project.
This basically shows a chart which is in horizontal layout, which represents the sequences
of work, time, start and the end point of project that has been planned by company to implement
the CSR project (Jerman and Završnik, 2013). This is very useful and effective as because this
will assist the project manager to identify the limitations and constraints that can be faced by the
firm at time of carrying out the operations and functions of the project. This will also aid in
knowing slack and additional time that will be taken by teams to perform the entire work of
corporate social responsibilities.
5

Work break down structure
The word itself defines to breaking down the work into different sections and parts so
that the project can be able to reach to its extent and objectives as quick and effective as possible.
Here the tasks and work of the CSR program is divided in an hierarchical manner so that it can
be able to make jobs of all in and effective and easier manner. This is very appropriate tools as
because this will help in attaining the sustainable objectives and it also make the work of
manpower and team in more reliable and effective manner. There are number of tasks that need
to be performed then only the project can be able to get introduced for that it is very essential to
manage work appropriately that can be done only by sub dividing all works and jobs in equal and
proper way this will lead in performing work in desired manner (Sousa Filho and Farache, 2011).
TASK
P4) Small scale research using quantitative and qualitative techniques.
As organization will present CSR exercises, it is extremely basic for Nisa retail to
complete a small statistical surveying with the goal that they can have the capacity to know each
one of those viewpoint that can impact the company's new CSR project. This is a procedure by
which an affiliation does examination of an industry to perceive arranging of organization in the
public arena among all contenders and whether to study that commitments of corporate social are
extraordinary for association or not (Keeys, Huemann and Turner, 2013). There are two route
through which research can be directed quantitative and qualitative. They help in get-together
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Illustration 3: Gantt charts

numerical/measurable and furthermore information and data that are pertinent to the
investigation. There are such an assortment of procedures for social occasion data, for instance,
day by day papers, web, books, magazines, meetings, surveys and moreover contemplates. In the
wake of social affair purposes of enthusiasm from these sources and after that further
methodology should be possible by an association. This data will be basic for firm since it will
help in showing CSR works out.
The two data quantitative and qualitative are helpful for any business. A movement of
question that will be answered by purchasers can be exhibited particularly obliging to finish bits
of knowledge as for the business (Tesfom and Birch, 2014). As the wander is relating to CSR
development and it is basically related to customers and welfare of whole society. It is
outstandingly fundamental for an association to request the viewpoints and suggestions from
people from society with the objective that remedial measures can be taken.
Questionnaire
Name:-
Age:-
Gender:-
Q1. In your view, is Nisa retail introducing CSR activities?
 Yes
 No
Q2. Do you find corporate social responsibility is aiding company in obtaining its set standards
and objectives?
 Yes
 No
Q3. Does CSR program assists the company in attaining advantages in market?
 Agree
 Disagree
 Neutral
Q4. Which is the area of social responsibility more significant for your company?
 Governance with the stakeholders
 Policy towards employees
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 Relationship with clients and suppliers
 Relationship with the community
 Environment protection
Q5. What all are the areas which will be served by Nisa retail through corporate responsibility?
 Child labour eradication
 Empowering of women
 Safety of employees
Q6. How much time will be taken by company in performing the activities?
 Every month
 In 6 months
 In a year
Q7. What do you think, is government is supporting Nisa retail in this project?
 Yes
 No
Q8. Please provide some valuable suggestion for the company so it can enhance its projects and
plan............................................................................................................
TASK3
P5) Research analysis with suitable tools and techniques.
It is extremely basic for an association to break down the directed research in a suitable
way. As to investigate all the data and information is important for Nisa retails to utilize a few
procedures and techniques with the goal that it can have the capacity to gather successful and
significant information. This is extremely important to comprehend the information that has been
gathered as in light of the fact that this will help in doing the corporate social obligation extends
in more productive way (Lambe and et. al., 2015). Social affair data and information is
exceptionally basic as in light of the fact that this will give a legitimate help to administration in
performing exercises and capacities in most proper way. There are a few techniques and methods
that are utilized by specialists to perform investigation of information.
1. Research design
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Research design is a method adjusted by expert to fulfil explore contemplate in proper
way. It has diverse sorts of examination technique which is been hypnotic, test and research. In
this corporate social obligation examination, exploratory research arrangement have been used
as a component of demand to secure genuine and honest to goodness judgement.
2. Research Philosophy
It is a progression of review, ask about nature and its familiarities. On a very basic level
there are two kind of examination rationalities Positivism and Interpretivism (Turner, 2016).
Positivism is a term in which logical rationales are done while in interpretivism humankind
discernments and translations are finished. In following examination, Interpretivism methods
have been used with a particular true objective to get powerful data and relevancy in a
quantitative conclusion (Research Philosophy, 2016).
3. Data Collection
Data collection is a methodology of social occasion information relating to consider.
Two sorts of data research is done – essential information polls are delivered and reviews are
directed though in auxiliary information using books, journals, magazines and many more
(Nangoli and et. al., 2012). This examination has acknowledged fundamental data to get new
statics and deciphered those data.
4. Ethical consideration
While playing out an examination it is exceptionally basic to have a moral perspective. It
is must for specialists instil legitimate thoughts . This will help in accomplishing undertaking of
CSR exercises in more successful and suitable way (Ye, Cronin and Peloza, 2015).
5. Sampling approaches
The sampling approaches can be used by an researcher in finding the efficient results
related with subject matter can be probability or non probability approaches. In this approach
every member in the population is having equal opportunity to be selected as participant for
answering research questions. While non probability sampling are selection of samples for
investigation randomly and not definite with selection of individual in whole population.
Data analysis
Theme1: Nisa retail is introducing corporate responsibilities.
Q1. In your view, is Nisa retail introducing
CSR activities?
Frequency
9

 Yes 15
 No 5
Interpretation- Respondents were asked that according to them Nisa retail is introducing the
CSR activities or not so 15 respondent says that Nisa retail is introducing the CSR and the other
5 respondents are not in favour of this. From the above answering of candidates can be
concluded that NISA is responsibly active towards its corporate social responsibilities.
Theme2: CSR is very effective and is supporting company is attaining its objectives.
Q2. Do you find corporate social responsibility
is aiding company in obtaining its set standards
and objectives?
Frequency
 Yes 18
 No 2
10
Yes No
0
2
4
6
8
10
12
14
16
Frequency

Interpretation- Researcher asked to respondent that do they find that CSR is helping Nisa in
achieving the objectives and set the standards from the 20 respondents 18 are in favour of it and
the remaining 2 respondent does not find it right, but approximately more people are in favour of
that. 80% of the candidates stated that CSR acti8vties us have great relevancy in aching targets
of NISA in market.
Theme3: Competitive benefits is attained through CSR program.
Q3. Does CSR program assists the company in
attaining advantages in market?
Frequency
 Agree 14
 Disagree 4
 Neutral 2
11
Yes No
0
2
4
6
8
10
12
14
16
18
Frequency

Interpretation- Respondent were asked that according to their opinion CSR activities helps the
firm in attaining the advantages in the market place and in response from 20 respondents 14 are
agreeing this case, 4 respondents not in favour of this and remaining 2 respondent were neutral.
This can be reviewed from the reasons of participants that CSR activities plays important role in
attaining competitive advantage in marketplace.
Theme4: Relationship customers and suppliers and environment protection is the main
concern of company by CSR project.
Q4. Which is the area of social responsibility
more significant for your company?
Frequency
 Governance with the stakeholders 2
 Policy towards employees 4
 Relationship with clients and supplier 8
 Environment protection 6
12
Agree Disagree Neutral
0
2
4
6
8
10
12
14
Frequency

Interpretation- There are various areas in which implementing CSR activities are important and
as per the respondents some of the areas which is important such as 2 respondents think that
governance with the stakeholders are essential, 4 respondent thinks it can be the policies which
are towards the employees, 8 respondent feel that it should be important in keeping relationship
with the supplier and the customers. 6 respondents think that environment protection is
significance. Maintaining good relations with customers to satisfy them more efficiently is
major concern of CSR action plans of company.
Theme5: Employees safety is the area that will be served most.
Q5. What all are the areas which will be served
by Nisa retail through corporate responsibility?
Frequency
 Child labour eradication 4
 Empowering of women 6
 Safety of employees 10
13
Governance with stakeholders
Policy for employees
Relationship with customers and suppliers
Environment protection
0
1
2
3
4
5
6
7
8
Frequency

Interpretation- From all 20 respondent researcher had asked the question that which will be the
areas in which the company can serve CSR activity, 4 respondent think that it should be child
labour eradication and 10 respondent feels that it has to be in employees safety and the remaining
6 respondent are in favour of empowering of the women. Nisa is engaged in developing CSR
plan by providing higher amount of employment safety at workplace.
Theme6: Within 6 month company will be practising CSR activities.
Q6. How much time will be taken by company
in performing the activities?
Frequency
 Every month 6
 In 6 months 12
 In a year 2
14
Child labour Empowering of women Safety of employees
0
1
2
3
4
5
6
7
8
9
10
Frequency

Interpretation- In this the respondent were asked to provide the response that in much time
period the firm is performing the activities from 20 respondent 6 thinks it would take every
month, 12 thinks that it would require in every 6 months and 2 respondent thinks that it should
be in a year. Nisa is organising various CSR activities after every 6 months in practice.
Theme7: Government is also very effectively supporting company for the project.
Q7. What do you think, is government is
supporting Nisa retail in this project?
Frequency
 Yes 16
 No 4
15
Every month In 6 months In a year
0
2
4
6
8
10
12
Frequency

Interpretation- The respondents were asked that do they feel that government is supporting the
company or not and from 20 respondent 16 are in favour of it and the remaining 4 do not think
that they are in favour. 80% of the candidates believes that government is having great role in
increasing involvement of Nisa in CSR activities.
P6)Recommendations and suggestions for the study.
With the assistance of information examination it can be comprehended that CSR
exercises in Nisa retail will be exceptionally valuable and successful and this will likewise help
in accomplishing association's reasonable goals. For compelling working it is extremely
fundamental for firm to adjust a few angle for that following are a portion of the suggestions
 Major consideration of association should be on environment and ecological angles.
Company who executes CSR practices must consider about the cost and time that need to
be invested in its operations so that environmental aspects can be insured because the
natural resources are on the way of extinction and are limited. It has been settled that,
affiliation focus on sensible packaging and waste reusing.
 Child labour is the major concern and has to be taken in consideration by the company. It
is very essential for an organisation to put their efforts so that it can be able to remove
and eradicate the concept of child labour. Education opportunities can be provided to
children who are seen to be working in several places instead of studying.
16
Yes No
0
2
4
6
8
10
12
14
16
Frequency

 Employee's policies also need to be considered by Nisa retail so that it can be able to
develop the manpower's morale and can enhance the productivity. The CSR activity can
be very suitable in development of workforce working there so it is very essential for
company to make policies and plans accordingly.
TASK4
P7) Reflective undertaking of the research project.
The research study that has been performed to better comprehend whether execution of
CSR exercises are sufficiently successful to achieve authoritative feasible targets or not. This
helped me in realizing what viability of CSR operation in organization and how it will impact a
person in present oneself in-front of others. The examination that has been completed has upheld
me to comprehend different perspectives that are identified with the CSR exercises. I come to
realize that at initial situation, this exercises has extremely fundamental part being developed of
association and additionally to achieve company's benchmarks. This exploration ponder help me
to upgrade my insight and data in regards to a few angles. I figure out how to gather information
and its understanding also. Utilizing procedures and plans, organization can have the capacity to
achieve upper hands this I come to know through leading this exploration consider.
This examination influenced me to comprehend about the different laws and standards
that must be presented by organization at time of leading exploration. I achieved learning about
association's exhibitions that organization needs to do to get by in showcase. With this figured
out how to correspondence with individuals in exceptionally polite way and alongside this I
come to know how to decipher them according to the gathered data.
As an researcher I should use appropriate data collection approaches in the investigation
so that I can come up with right and relevant findings related with the subject of matter. By
reviewing performance in this research project this can analyse that CSR activities has great
relevance in achieving sustainable growth of company as well as developing competitive
advantage in marketplace to earn more profitability.
CONCLUSION
From this exploration report, it had been reasoned that if Nisa retail is wanting to present
CSR so it can have the capacity to pull in much clients towards its administrations alongside this
organization can likewise have the capacity to get its maintainable set goals. In this research
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think about has likewise being led with the goal that organization can know the reactions of
individuals in showcase. Information investigation and its translation has been finished up. It has
been comprehended that it can successfully present the CSR venture as on the grounds that it will
be receiving different advantages in return.
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