Sales Management Report: Market Analysis, Strategy, and Budgeting

This sales management report provides a comprehensive analysis of market research and sales strategies, focusing on the case of Lulu Hypermarket. The report begins by differentiating between primary and secondary market research, evaluating various market information sources, and demonstrating methods of presenting qualitative and quantitative data. It then assesses analytical tools for sales information, including real-time updates and data visualization, and analyzes sales data over a 12-month period. The report further explores the validity and reliability of market information, the impact of up-to-date data on sales decisions, and the importance of feedback from colleagues. It also evaluates the use of sales information in evaluating the marketing mix and market strategies, along with the budget considerations for market information acquisition. Finally, the report proposes a sales strategy for Lulu Hypermarket, including a positioning statement, competitive advantages, market trend analysis, and competitor activities. The strategy aims to meet target market needs, estimate financial returns, and review new products and services for customer satisfaction.