Sales Management Report: Lulu Hypermarket Market Analysis

This report presents a detailed analysis of sales management practices, specifically focusing on Lulu Hypermarket. It begins with an examination of market research methodologies, differentiating between primary and secondary research, and evaluating various sources of market information. The report provides examples of qualitative and quantitative data presentation, along with an evaluation of analytical tools used to analyze sales-related information. It includes a 12-month sales analysis of a specific product, highlighting trends and their interpretation. The report also assesses the suitability, relevance, validity, and reliability of market information, along with the use of up-to-date data in sales decision-making. Furthermore, it reviews feedback from colleagues, evaluates the importance of realistic market information, and appraises the use of sales data in evaluating the marketing mix, market strategy, and sales strategy. The report also discusses the budget for obtaining market information and evaluates the organization's data storage policies. Finally, it proposes a sales strategy, including a positioning statement, competitive advantage review, market trend analysis, and competitor activities, along with the benefits to the organization, estimated financial returns, and new product/service recommendations. It also covers marketing strategies, market plans, and the evaluation of marketing's value in progressing sales.