Comprehensive Project Management Report: CSR at Waitrose Supermarket

This report presents a comprehensive project management plan for corporate social responsibility (CSR) initiatives at Waitrose. It outlines project aims and objectives, focusing on the significance of CSR for the supermarket. The report includes a detailed project management plan covering cost, scope, time, quality, communication, risk, and resources, along with a work breakdown structure and Gantt chart. It also details research methods, both qualitative and quantitative, applied to meet project aims, and evaluates the accuracy and reliability of these methods. Furthermore, the report analyzes research data using appropriate tools and techniques, communicating recommendations to draw valid conclusions. The student reflects on the value of the research and the project management process, critically evaluating outcomes, decision-making, and changes to the initial plan. The report aims to provide a practical and theoretical understanding of CSR project management within a real-world business context, offering valuable insights for students and professionals alike. The report is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

Managing a Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P 1 Devise project aims and objectives for a chosen scenario....................................................4
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources in the context of CSR at Waitrose......................................5
P3 Produce a work breakdown structure and a Gantt Chart to provide time frames and stages
for completion for the proposed project management plan........................................................5
M1 Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project of CSR at
Waitrose......................................................................................................................................6
D1 Critically evaluate the project management process and appropriate research
methodologies applied................................................................................................................7
TASK 2............................................................................................................................................8
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives. ................................................................8
M2 Evaluate the accuracy and reliability of different research methods applied in this
research.....................................................................................................................................11
TASK 3..........................................................................................................................................11
P5Analyse research and data using appropriate tools and techniques......................................11
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions....................................................................................12
M3 Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to
support and justify recommendations given in P6....................................................................12
TASK 4..........................................................................................................................................13
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance in this research...............................................................................................13
M4 Evaluate the value of the project management process and use of quality research to meet
stated objectives and support own learning and performance..................................................13

D2 Critically evaluate and reflect on the project outcomes, the decision-making process and
changes or developments of the initial project management plan to support justification of
recommendations and learning during the project....................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Managing a successful business project is refers for maintain and control the organisation
project and their activities have to prepare an effective project planning that help to define actual
objective and goal of the organisation. All type of companies try to build effective in the market
and also in customers mind in this case should be prepare and design an effective and efficient
planning and designing regarding their business that will be help to their society and public
welfare. CSR( corporate social responsibilities) is the term of rules, ethics, norms, beliefs
regarding their society and public welfare those are regulated by own basis and some of
regulated by the government of the country. Its help to manage and control on social
environment that help to build a effective culture and society with good and effective level of
knowledge. Waitrose is the supermarket of UK, it’s want to build a brand image in their
customers mind to achieve their objectives and goals to achieve them have to prepare and design
a planning that also help in success of business(Polonsky and Waller 2014).
TASK 1
P 1 Devise project aims and objectives for a chosen scenario.
Aim of research: To identify significance of CSR for the Waitrose.
Objectives of research
To identify extent to which CSR helps firms in developing their business
To find out extent to which CSR create positive image of the firm among customers.
Corporate-social-responsibility (CSR) is the business approach and method that help to
maintain environment and society culture in the effective. It is inter link between environmental,
social, culture, economical etc. its help to develop society and their standard of living. Any kind
of company when start so that think about their own profit also with society welfare and their
safety. All companies try to provide better services and products to customers and give proper
and fully satisfaction to them by their products and goods. Corporate-social-responsibility try to
recycle their wastage products and materiel at the minimum prices after that they can use that
material for other work. Its help to control wastage of capital and material and also provide better
services to customers (Sparrow, 2012) Waitrose is the supermarket that provide all kind of goods
and products to customers and also they care for society and public welfare and try to build an
effective and climate so society can accept their products in their life and get proper satisfaction

through them. Corporate-social-responsibility try to earn maximum profit through public welfare
and provide them fully security and also build effective and important image in the society and
it’s also build and develop an ethical and safe climate and environment for public.
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources in the context of CSR at Waitrose.
Project management plan is the important term for business development. Before start the
business have to design and prepare an effective and suitable plan for management in the
organisation its help to develop and manage all activities and work in the effective manner.
Project plan for management is the blueprint that help to define all activities and works, areas in
full discriminant way. That help to refers cost, resources, time, targets, goals, communication
level, techniques, methods and all these think. Planning for project management through use
maximum resources and data at the low wastage and low rate of price that help to earn maximum
profits and help to develop their business and also increase working performance of their
employees. Project planning for management determine actual cost and time regarding their
works and activities. That help to refers and define in which activity to complete how much time
and cost have to need. In the project planning for management there are needed many sources
like human resources, capital, materiel, labour, machinery, specialities etc. all these components
or elements are play an important role to develop and build an effective planning to complete
their task and how to manage CSR activities to society and their public. It’s hard to manage and
control social and public activities and works and give them fully satisfaction through their own
products and services.
Stages Time (Months) Cost (Dollar)
Objectives and goals 1-2 months 200
Conduct research 2-4 months 5000
Gathering and collecting
actual information
1 -4 months 450
Analysis and evaluation of
collected information and data
5 months 700
Final interpretation 1 month 2000-5000

Scope: Project management plan helps to manage and control all over business activities
in effective and efficient manner. So that with the help of this significantly achieve decided goals
and objectives. Scope of the project management plan provides several opportunities to
employers of the company so that they can enhance their profitability in a appropriate way.
 Purpose: Main purpose of the present research study is to identify impact that CSR have
on the firm business. Main objective is to identify whether there is any relationship
between CSR and firm sales revenue trends. In this regard, data will be gathered and
analysed deeply.
 Constraints: Lack of proper amount of fund is the one of main constraint that is
associated with the current project. Apart from this, identification of suitable candidates
to gather reliable and relevant information is second major constraint associated with
current project. However, every effort will be made to ensure that project is done in
proper manner.
 Risks: There is some of risk that is associated with project and one of them is that data
can be collected from the unreliable books and journals, which may carry research in
wrong direction.
 Team: There will be team of two members and all of them will be responsible for data
collection, analysis and preparation of report.

 Communication: In order to communicate in effective manner text messages will be
used when some is on fieldwork. In middle of task, time to time both entities will
communicate each other about progress that is on performance of task that is associated
with project. It will be ensured that clear and concise sentences are used. By doing do
communication can be made better.
 Cost/Budget: Budget will be prepared and under this expenses amount for various
elements will be determined. In this way, strict control will be maintained on expenses.
 Stakeholders: Companies that are performing CSR in their business will be key
stakeholders of present research study.
P3 Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion for the proposed project management plan
Project management planning is the important term for developing business in the
effective way there are many factors that may be affecting on their project plan. In the project
planning process there are divided all works and activities according to people’s capabilities and
skills of working (Keller, Parameswaran and Jacob 2011). Its help to define all activities and
works in the easiest way it’s easy to understand by employees so they can easy to do work and
achieve their decide goal and targets and they will also develop their society and public and also
their welfare provide them security and safe environment and take through them better
satisfaction regarding their products and goods. Gantt chart is the easy to use and also easy to
understand by their employees. Its help to define all activities according to time and purpose in
the organisation. This chart help to provide a time frame work on this basis all employees they
can do their work on the time and easy to manage all activities and achieve their decide goals.
For prepare the project planning in management for Waitrose supermarket so there are many
stages those are under the below:
Stages Task Time
Determination of aims and
objectives
Process for planning and
designing
1 day
Collection of secondary data Mapping in the Gantt chart 4 days
Analysis of secondary data Divide and segmentation of
work according to employees
1 day

capabilities and skills
Gathering primary data Collecting and Determine
information
3 days
Analysis of primary data Thematic analysis method will
be used to analyse primary
data
1 day
3
Preparation of report Compiling all details 3 days
Figure 1Network diagram
Figure 2GANTT chart
M1 Produce a comprehensive project management plan, milestone schedule and project schedule
for monitoring and completing the aims and objectives of the project of CSR at Waitrose.
Corporate-social-responsibility help to develop and create social responsibilities for their
public and develop their standard of living. In these activities has many factors those may be
given negative or positive impact on their business activities and work also social work. Its help

to build a brand image in customers mind and in the market. For develop CSR planning so there
are many stages and steps those help to define all activities in the effective manner. CSR through
increase productivity and working performance of Waitrose organisation. That help to develop
society and public and achieve goals and objectives of their business those are under the below:
Stages Resources Time Cost (in million)
Develop vision and
mission of the
company
Objectives and goals,
past records of the
company, past position
and status/
20 to 30 days 1000
Launch and monitor
intensely in CSR
program
Survey, employees, for
monitoring specialists,
questionnaire on the
company
20 to 30 days 5000 to 6000
Consider and
determine customers’
needs and wants
Samples of products,
survey through
companies employees,
feedback or review
40 to 50 days 6000
Use CSR to increase
talent of recruitment
Capable employees,
knowledge and
experience about work
suitable according to
environment and
culture.
40 to 50 days 7000 to 10000.
D1 Critically evaluate the project management process and appropriate research methodologies
applied.
Analysis and evaluation of project plan is the systematic way to determine and define role
of project plan in the organisation. Before implementation the collected data and information in
the project should evaluate and determine data in the project process. Its help to define lack of
important things to business that make big factor to project plan for management (Kerzner,
2013). For evaluation and determine of collected data and information regarding their project

there are many methods and techniques but should select and choose according to organisation
and their climate that help to give proper information and data regarding their project. According
to this project for Waitrose organisation is suitable and applicable is qualitative method that one
give actual and real facts regarding the business project (Doherty, Ashurstand and Peppard 2012)
Its help to develop and increase performance and quality of products and goods. Its help to
achieve decided targets and objective to their business and help to build an effective image in the
market and also in customers mind so they can easy to buy and use in their life. Qualitative
method provide all information in the quality way through this method define and understand the
actual status of the project quality if there are having any issues and problems so they can easy to
remove and increase their working performance of their employees.
TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.
Qualitative and quantitative research methods both are different from each other. In case
of qualitative research literatures are reviewed and response received from respondents are
analysed. Whereas, in quantitative research data are analysed and on basis of same decisions are
taken.
Qualitative research
According to Keller, Parameswaran and Jacob, (2011) there is huge importance of CSR
for the business firms and there are number of reasons behind this. CSR that is conducted by the
firm create its positive image among the customers. This lead to increase in sale of the firm
product in the market. It can be said that CSR performance lead to earning of good amount of
revenue in the business. In past few years more and more firms are performing relevant activities
for benefit of society and such kind of things benefit them to great extent. Thus, it can be said
that CSR give multiple benefits to the business firms.
Contrary to this Doherty, Ashurst and Peppard, (2012) state that CSR always does not
have positive impact on the firms because it play less role in enhancing sale of the firm products.
This is because customers prefer any company product only when their needs are satisfied by it.
CSR or corporate social responsibility refers to performance of activates that are for benefit of
society. It create good image of the firm among customers but it does not mean that people will

compromise on front of satisfaction of needs. Thus, there is no correlation between sale of
product and CSR. In this report has been used qualitative research method so that there will be
produced an appropriate questioners in which will be discussing about the actual importance of
CSR activities as well as its actual impacts on business firm and society.
Small-scale research in apply various methods and techniques regarding to evaluations
and determination of data and information (Kowalkowski, Kindström and Brehmer 2011).
Through the various methods and techniques collect data and information regarding their
products and goods and also research about project plan its help to develop their own business in
the systematic manner. In this project planning for management there are some questionnaire
those are help to represent information and data. Those are under the below:
Name
Age
Gender
1. What do you think CSR activities and systems are beneficial or not for society.
(a) Yes
(b) No
2. Do you think CSR activities are plays and important and vital role in their society and
business development?
(a) Agree
(b) Disagree
(c) neutral
3. Is happing some issues and problems during the research and planning for project.
(a) Yes
(b) No
4. What do you think Waitrose supermarket provide good and effective items and projects
to customers.
(a) Yes
(b) No
5. What do you think about Waitrose products and is it good image in their customers mind
regarding Waitrose products.
(a) Yes

(b) No
6. Who is the manager and controller on CSR activities in the effective manner?
(a) Head of the Department
(b) Human resource management
(c) Leaders and motivators
7. Who is the important person in process of CSR and also project planning process?
(a) Leader
(b) Managers
(c) Higher authority
Interpretation
1. What do you this CSR activities and systems are beneficial or not for society.
Frequency Percentage
(a) Yes 6 70
(b) No 4 30
Figure 3 Respondents response on CSR activities and its benefits for society
According to this question easy to determine CSR activities are beneficial or not for the
society and the public so in this case 70% persons said yes and 30% persons said not based on
their own thinking and observation (Smith, Gonin and Besharov 2013).