Effective Business Communication (pdf)
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Added on 2021-06-17
Effective Business Communication (pdf)
Added on 2021-06-17
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Running Head: Effective Business CommunicationEffective BusinessCommunicationCase Study Analysis
Effective Business CommunicationP a g e | 1Table of ContentBrief Introduction............................................................................................................................................2Present Situation Analysis............................................................................................................................3Issue 1: Ineffective usage of social media in the organization..................................................3Issue 2: Client Feedback...........................................................................................................................4Conclusion...........................................................................................................................................................5Recommendation.............................................................................................................................................6Issue 1: Ineffective usage of Social media..........................................................................................6Communication through Blogs..........................................................................................................6Building community through Facebook........................................................................................8Wiki as a channel of Information......................................................................................................9Issue 2: Collecting and gaining Client Feedback.............................................................................9Social Listening on the Digital Platforms....................................................................................10Client Feedback through CRM.........................................................................................................11Company website as a platform.....................................................................................................11Feedback assessment and acknowledgment.............................................................................12References........................................................................................................................................................13
Effective Business CommunicationP a g e | 2Brief IntroductionA Multi-national company which is in the business of manufacturing and distributing agricultural equipment to local and international clients employees over 8000 employees and caters to the demand of over 1 million customers world-wide. The company has presence in Australia, Vietnam, India, Oman and Nigeria, typically the countries whose income lies on the agricultural goods. In the recent times the company is facing a couple of problems in the communication area. The problems as described bythe board are: Ineffective use of social media, blogs, wikis, social network to support theteams to share ideas and knowledge, at the same time inability to collect customer feedback and review on the quality of goods are the major communication challenges faced by the company. The underlying purpose of the report here is to analyse and conduct a literature review on the issues and make recommendation on how to improve the existing situation alongwith the parameters to evaluate the success or failure of the recommendation. The report will highlight here plethora of strategies to make the best use of Social media andthe feedback in improving customer satisfaction and the quality of service provided by the organization.
Effective Business CommunicationP a g e | 3Present Situation AnalysisIn the present day, the company is facing troubles in managing communication in the organization which is hampering the productivity and the efficiency of the organization big time. The major issues at hand are:Issue 1: Ineffective usage of social media in the organizationIn a world, where social status is everything, it is really important to leverage the social media platform at its full potential (Serrat, 2017). Communication is the heart and soul of an organization, ineffective communication for a longer period of time in an organization and bring down any company within a day, thus it becomes important to understand the importance of social media as an effective tool of communication (Cook, 2017). Social media can be used to drive employee engagement, creating development goals for the employees and empowering them by considering their views represented on the social media. On a platform which is so vast, abundant and highly transparent, it becomes absolutely numbing if the organization is unable to take leverage of the platform (Tuten & Solomon, 2017).
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