Consumer Behavior

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Consumer Behavior
It is the study of the behavior of the consumer’s ways to satisfy their needs by prioritizing,
buying and use of the product. According to Kotler and Keller consumer behavior influenced by:
 Cultural Factors
 Social Factors
 Personal Factors (Kotler & Keller, 2016)
Cultural Factor:
Culture is the essential factor of an individual's needs and conduct. Further, culture has
smaller subcultures in order to know more about the individual specifications. Cultural
subclasses are nationalities, racial groups, religions and geographical locations. Culture and sub
culture has significant influence on consumer buying behavior. For instance, child bringing up in
western countries like United States of America or Canada is exposed to values such as freedom,
external comfort and individualism .Whereas, people growing in other countries might have
unlike values, beliefs and rituals and relationship to others. (Kotler & Keller, 2016)
Social classes are moderately homogeneous and continuing divisions in a general public,
progressively requested and with individuals who share comparative qualities, interests, and
conduct. Members of different social classes illustrate different brand preferences in distinct
areas There are seven ascending levels of social classes in the United Nation of America are
following mentioned:
1. Lower lowers