Maximizing Sales and Revenues in Online Business

The assignment content discusses the operations and online business of a company, focusing on cloud computing, e-commerce presence, e-commerce security environment, and e-commerce retailing. The organization has gathered information about various challenges faced by online retailers compared to physically operating retailers. Despite these challenges, the organization aims to create an effective online presence by satisfying customer requirements.

DIGITAL ENTERPRISE
ASSIGNMENT 4
Student Name: Mir Ahmed Sultan
Student Number: 0061079945
Word Count: 4755

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Letter of Transmittal
January 19, 2017
Professor
University
Subject: Letter of Transmittal
Dear Sir,
With due respect, I, Mir Ahmed Sultan, the undersigned student have reported on the website of
the university below the offered course.
The report has helped in attaining sagacity into the deep and the detailed analysis of the various
types of website. The entire course was arduous and amusing. Further, I would like to thank you
for the support and the kind help.
Kindly offer me with a discreet advice on the particular work of mine.
Yours sincerely,
Mir Ahmed Sultan
Student ID
0061079945

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Executive Summary
The digitization helps in redefining the process of working which is being followed by the
organizations. According to the journal of the digital enterprise 2016, around 65 percent of the
companies have reported that they require making various changes in the operations of the
organizations in order to be competitive enough to attain a sustainable competitive advantage for
a longer period of time to maximize the profitability to a great extent. Furthermore, the main
motive of the report is to analyze the contemporary problems and the issues in the sector of e-
commerce management relying on the transactions of the e-commerce. Also, it will be analyzed
that how the organization Conesys Electronics will handle the online business efficiently and
effectively.

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Contents
Introduction.................................................................................................................................................4
Section 1......................................................................................................................................................5
Cloud Computing..................................................................................................................................5
Cloud Computing Infrastructure.....................................................................................................5
Cloud Computing Models.................................................................................................................7
Section 2......................................................................................................................................................9
E-commerce Presence............................................................................................................................9
The big idea for the business.............................................................................................................9
The target audience.........................................................................................................................10
The characteristics and the size of the market..............................................................................11
Section 3....................................................................................................................................................12
E-commerce Security Environment...................................................................................................12
Section 4....................................................................................................................................................15
E-commerce Retailing.........................................................................................................................15
Recommendations to the Business...........................................................................................................18
Conclusion.................................................................................................................................................19
REFERENCES..............................................................................................................................................19
APPENDIX..................................................................................................................................................19

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Introduction
The services of online business have been established in order to explore opportunities to a great
extent and be competitive enough to attain the sustainable competitive edge along with the
maximized profitability. The online business helps in attracting the potential clients and further
retain them for a longer period of time. Further, the entrepreneurs develop an online presence to
initiate and expand the operations of the business. Furthermore, it is essential to put all the
relevant content on the website along with the complete information in order to make the website
accessible. It is truly said that the website of the company reflects its image. So, it is important to
make the website attractive to attract more and more customers to a great extent. Moreover, it
has been observed that the online business has encouraged the customers to make purchases to a
great extent. The online business makes the purchasing, and the payment of products easy for the
customers and their needs get satisfied adequately. Further, the solutions of online business
establish the online presence, and this allows to boost the revenue and the sales. It has been
stated that it is essential to manage the expectations of the customers efficiently and effectively
early in the procedure of developing a system of online business.
Furthermore, the report is being developed in order to analyze the contemporary problems and
the issues in the management sector of e-commerce by extending our website of a prototype. The
report will help in understanding the various models and the solutions which we will be
considering for our online business and the one which we will be using in our business. Further,
we analyzed some questions in order to make e-commerce presence to a great extent. Also, we
will be considering various measures to attain a secure environment of e-commerce for our
business. Moreover, the report will discuss the various challenges of our online business in

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comparison to the retailers who are physically operating the activities. Therefore, we will
adequately analyze the strategy of our online business in order to achieve the desired goals. We
will be offering affordable customized electronic appliance through our website so that the
customers can avail it easily at the cheaper cost along with the best quality of products and the
services. Also, we will try to work according to our vision and mission statement, and we will
create an impactful online presence in order to be competitive enough.
Section 1
Cloud Computing
Cloud Computing Infrastructure
There are various cloud computing models which our online business will consider in order to
operate the activities of the business effectively. Further, the infrastructure of the cloud
computing is given which we will be considering along with the model (Hashem et al., 2015).
 Public cloud
In the infrastructure of the public cloud, the various sources and the storage are being provided to
the general or the public users by a provider of service. Further, the applications of the
processing of data are run by the distinct sources on the infrastructure which is being set up by
the provider of the services and the users. Furthermore, it has been observed that this kind of
infrastructure is the structure of the minimum security as compared to the other infrastructures of
a cloud. Moreover, the infrastructure offers solutions of low cost, and it is being priced on the
basis of pay-per-use. Sometimes, it is offered free of cost to the customers.
 Private cloud

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The infrastructure of the cloud is being set up and run by the individual organization, the access
to the third party or the public is not allowed at all. Further, in the architecture of the
infrastructure is internally stored in the company and can also be stored by the third party on the
organization’s behalf. Also, the infrastructure of the private cloud will help in prioritizing the
security of the data. Furthermore, the infrastructure is costlier to some extent in comparison to
the public cloud. Therefore, it offers various advantages on the basis of expenses and
investments of the processing of data.
 Hybrid cloud
The infrastructure of the hybrid cloud is an opus of two or even more of public and the private
clouds. Further, the applications which are critical and the secretive data is being stored in the
infrastructure of the hybrid cloud within the private cloud (Bharadwaj et al., 2013). Whereas, the
applications which need minimum security are being stored in the infrastructure of the public
cloud.
 Community cloud
The community cloud is measured as sharing the infrastructure of cloud among the various
organizations from a particular community along with the common security and purpose and the
requirements of the compliance. Further, the community cloud can be created by the private or
the public cloud.
Therefore, we will be using the public cloud as the cloud computing infrastructure for our online
business of electronics because it is easy to install the software and is economical in order to use.
Further, the infrastructure of public cloud provides spontaneous ability in order to start with the
service of the cloud. Moreover, it has been observed that this type of infrastructure is more

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reliable as compared to the other solutions of cloud computing. This solution offers a great level
of security, but it varies relying on the provider of service. Furthermore, some of the risks are
associated with this type of solution like it might not cling to the requirements of compliance
with PCI, HIPAA, etc. Also, sometimes the cost is not predictable to some extent, and the
organization cannot use the models of simple billing because of the unpredictable behavior.
Also, this type of solution makes the process of backups complicated to some extent. But the
solution is more effective as compared to the other ones.
Cloud Computing Models
Further, the various cloud computing models are discussed which we will consider in order to
run our operations effectively and maximize the profitability to a great extent (Avram, M.G.,
2014).
 SaaS, software as a service
In this model of cloud computing, the users are given access to the software of application which
is being hosted on the server through the provider of service. Further, the users can interact and
access the applications of the cloud through the internet by utilizing interfaces like browsers of
the web, without even installing such applications on the systems. Moreover, in this model, the
software is being offered as a service through the internet, and further, the services rely on the
basis of pay-per-use. In the model of SaaS, the users do not monitor or manage the components
of infrastructure like platform, system of operating and the various devices of storage. Further,
the users are authorized in order to transform the configurations and the settings of the structure
particular to the application which is offered as a service.
 PaaS, platform as a service

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The provider of the service offers the users a platform of computing where the personal
applications can be developed and being used by using the various languages of programming,
the tools, and the services, offered by the provider of service and also offers the services of
supplementary. Further, in this mode, the users are not being authorized in order to manage or
control the systems of operations, servers, spaces of storage and the various other elements
which create the infrastructure of the platform. The authority of users in restricted to the
adjustments in relation to the software which is being transferred to the settings of configuration
and the cloud.
 IaaS, infrastructure as a service
In this model, the users can easily configure the storage, processing and the networks and various
other fundamental resources of computing which are needed for using the applications and the
installing the system of operations according to the requirements of the applications. Further, the
users are not authorized completely in order to control and manage the infrastructure. Moreover,
the users can manage the system at the storage level and can also manage the particular
components of the network.
Therefore, the software as a service (SaaS) cloud computing model will be used in our online
business in order to be competitive enough to attain the sustainable competitive edge. Further,
the model will help in reducing the cost to a great extent because it doesn’t require investments
initially and there will be no need to maintain and control in relation to hardware and the
network. Further, the model will help in coping up with the requirements of the customers, and
the functionality will be made available from any place (Rittinghouse, J.W., and Ransome, J.F.,
2016). Also, it will take less time in deployment. Moreover, fewer risks are associated with this
solution as compared to the other solutions like issues in the security of data. The organization

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has to keep a close check on the system because the privacy of the significant information might
get impacted to some extent. Also, the organization has to ensure that the model of cloud
computing must adhere to the compliance in order to provide effective products and services to
the customers.
Section 2
E-commerce Presence
Before we begin to develop the business online, we conducted appropriate research in order to be
aware of our competitors and their strategies to come up with the new and unique business to
offer affordable products and the services to the customers in order to satisfy their requirements
to a great extent. Further, we identified various answers to our questions in relation to our e-
commerce presence (Ogonowski et al., 2014). Moreover, the main questions related to our
business are given below which drives the creation of e-commerce presence of our business.
The big idea for the business
The big idea for our business is to make the online presence in order to be more competitive and
innovative as compared to our rivals and also to maximize the profitability to a great extent by
offering affordable products and the services to the customers as per their requirements. Further,
we will be offering customized appliances of electronics which will include the tilt displacement
sensors and the linear rotary, encoders of optics, joysticks, rotary switches, and defense
transducer along with the motor’s controllers i.e. the electric vehicle’s controller (Wang, W.T.,
Wang, Y.S. and Liu, E.R., 2016). Furthermore, the idea is unique to sell the electronic
customized appliances online for the convenience of the customers. They will be able to have a

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look at our products along with the features and complete details, and the prices of the products
will be mentioned below the image of the product on our website. Further, this will help the
customers to view and purchase our products and avail our services with ease. The motive
behind this big idea for the business is to attract and retain more customers by expanding our
operations and the activities of the organization in order to maximize profitability, and also we
want to create a brand name of our business of customized electronic appliances. Moreover, it is
very important to keep innovating and changing the way of operating business according to the
change in time and the technology. Therefore, we do not want to lack behind because of our
traditional way of working. However, we want to be competitive enough to our rivals to attain
the sustainable competitive edge for a longer period of time along with the maximization of
profitability.
The target audience
Initially, we will be targeting the industrial organizations of Australia only who gathers the raw
materials in order to make the equipment of various distinct machinery. Further, we will be
manufacturing and sell the products like sensors of tilt displacement along with the linear rotary,
optics encoders, rotary switches, joysticks and the transducer of defense with the controller of
vehicle i.e. the controller of an electric vehicle. The targeted audience will be further using our
customized electronic appliances in order to make the equipment for the further sale or the usage.
Furthermore, we will offer products of great quality to our customer timely to satisfy their all
requirements to a great extent (Xiao, B. and Benbasat, I., 2014). The mission of our online
business is to become the only supplier of such customized electronic appliances in Australia.
Further, as our business will create an image, we will try to offer our services in other locations
as well in order to expand our services and the business to maximize the profitability. We have

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researched adequately in order to gather the information about our competitors and from where
these industrial organizations are getting raw materials for the further manufacturing of
machinery. The potential audience which we will be targeting our getting products by visiting at
the physical outlets of the retailers. Further, our online presence will help them in saving the
purchasing time, and they will be able to make the payment online only by giving their personal
details, and the products will get deliver to the given address and at the estimated time.
Therefore, this will help in saving the time and efforts of the industrial organizations in order to
make the purchases by personally visiting the retail stores.
The characteristics and the size of the market
For our online business, we will be targeting the large size of the market i.e. industrial
organizations in order to expand our operations and create the online presence in the industry.
The current size of the market is not too large, and the limited customers make purchases from
our stores. The online presence will help in expanding our sales and the revenues. According to
our research, the Big Lee is our competitor who offers similar products along with the other
products. We have studied the strategies of the organization in order to operate our functions
innovatively and differently. Further, we will require the technological skill i.e. the software and
the technical engineer in order to handle our website and its activities efficiently and effectively.
Furthermore, we have limited barriers to entering the e-commerce business because it is difficult
to attract new customers when the existing firms our offering the similar products (Bauer et al.,
2015). Also, we will be ensuring that our online business does not get impacted by the cyclical
and the seasonal factors and offer high-quality products to our customers to a great extent.
Further, we will try to maximize our revenue and the sales by offering high-quality products

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timely. Moreover, we will be providing products and the services by focusing on the
environmental, regulatory, political and social factors in mind.
Therefore, we will ensure that we will accomplish our desired goals by creating the effective
online presence of our customized electronic appliances by satisfying the requirements of the
customers.
Section 3
E-commerce Security Environment
It has been observed that the environment of the e-commerce holds various threats for the owner
of the business and the customers like phishing, code of malicious, theft of identifying, breaches
of data, etc. Further, we will be considering various measures in order to secure our environment
of e-commerce for the online business (Hartono et al., 2014).
 Selecting a secure platform of e-commerce: We will be placing our website on a
secured platform, and we will use the sophisticated language of programming which will
be oriented to object. Further, our online business will have the authentication which will
authenticate the customers along with our internal network of windows. Also, we will be
using the secured platform of open sources in order to access the attackers and protect our
essential information and the data.
 Using a secured connection for the purpose of online checkout: We will be using the
secured layers of sockets in order to authenticate the protection of the data and the web.
Moreover, we will ensure that the customers trust our website and will feel free to share
their personal information in order to make the payments. We will be using the

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certificates of SSL in order to authenticate our business identity and will further encrypt
the significant data. Further, this will help our online business and the clients from getting
the significant and financial information from theft. Furthermore, we will also use the
secured extended layers of the sockets which will encourage customers to believe that our
website is safe to make the purchases of the customized electronic appliances. Also, we
will be using the gateway of payment which will use the live verification address services
at the time of checkout from the website. This will help in preventing the fraudulent
purchase of the orders by making the comparison among the entered address online and
the address which will be given in our records (Turban et al., 2015).
 Employing the system of card verification and the address: We will be enabling the
system of address verification and will further require the value of card verification for
the payment transactions in order to minimize the charges of fraudulent. Therefore, this
system will make our website secure from the various e-commerce threats and the
customers will show interest in order to make the purchases through online.
 Require strong and the secured passwords: It has been believed that the retailer is
completely responsible in order to keep the information of the customers secured on the
back-end. So, in order to avoid the threats of e-commerce, we will be offering the
symbols or the character's numbers to the customers in order to create a strong and the
secured password. Furthermore, it has been researched that the complicated login
passwords are difficult for the hackers to breach the website and the information of the
customers will be secured form the e-commerce threats.
 Setting up the alert system for suspicious activity: We will be setting an alert system
for the suspicious and the multiple transactions which we will receive from the same

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address of IP. Also, this system will help in tracking the multiple orders which will be
placed by the same individual by using distinct contact numbers, credit cards from the
distinct areas. The alert system will also help in identifying when the name of the
recipient will be different from the name of the card holder.
 Using tracking numbers for the orders: In order to identify the fraudulent transactions
and the activities, we will be using the tracking numbers for each order which will be sent
out. This will help our company to keep track of the products until they reach the
customers safely and timely. Therefore, it is important for us to offer high-quality
products to the customers timely in order to create an online presence of our e-commerce
business to maximize the profitability and to be competitive enough to attain the
sustainable competitive edge.
 Monitoring the website on a regular basis: We will be using the real-time tool of
analytics in order to monitor our website regularly and identify the suspicious activities
and the signs of fraudulent and the theft. Further, the analytical tool will help in getting
the alerts and the notifications on our system at the time of occurrence of any such
activity. Therefore, we will be able to react timely and quickly in order to prevent the
behavior of suspiciousness (Brynjolfsson et al., 2013).
 Performing regular scans of PCI: We will be performing regular scans of PCI by using
the services such as Trustwave in order to reduce the risk which the platform of e-
commerce is vulnerable to the attempts of hacking. Furthermore, we will be using the
software such as Magneto which is the new and the innovative version along with the
enhancements in the security. It has been observed that the development of such system

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is time-consuming and costly, but the system gives the best results by encouraging the
growth of the e-commerce business.
 Using the DDoS protection and the services of mitigation: We will be using the cloud-
based protection of DDoS along with the services of mitigation in order to manage the
services of DNS efficiently to offer the capacity of transactional to barrel the mitigation
of proactive nature and also eradicate the requirement for investment in infrastructure and
equipment. Further, the approach will help in trimming the cost of operations, and the
chances of e-commerce threats will minimize to a great extent. Also, this will help in
improvising the availability of our website, and we will be able to create a great presence
online.
Therefore, we will be considering all such measures in order to barrel the e-commerce threats
effectively and efficiently, and further, we will be able to expand our business by making an
effective online presence and also maximize the profitability to a great extent by offering high
quality customized electronic appliances. Also, we will be able to achieve the sustainable
competitive edge for a longer period of time to sustain in the competitive market.
Section 4
E-commerce Retailing
Our online business will be the completely virtual business. Further, the various challenges will
be discussed for our online business in comparison to the retailers who are operating the business
physically. Firstly, we will be only having an online presence in order to generate more sales and
revenues. Whereas, the physically operating retailers have the option to have a network of
various stores along with the online presence in order to maximize the sales and revenues to a

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great extent. Secondly, we do not have to bear the cost which will be associated with the
maintenance of stores and the buildings, but we have to bear the cost in order to maintain our
websites and to develop an online presence. Whereas, the retailors who are operating physically
bear that associated cost to a great extent in relation to the maintenance of buildings and the
stores (Hannak et al., 2014). The physically operating retailers enter into the e-commerce
business after developing a brand image. Whereas, our business have to struggle in order to
attract and retain customers as we are new and the customers do not prefer to purchase products
from the new organizations. Thirdly, the physically operating retailers are already aware of how
to manage in the narrow margins, and they have highly invested in the systems of inventory
control and the purchasing which allows the retailers to control the associated cost to a great
extent. Whereas, we have to struggle a lot in order to install and the implement the software to
avoid the threats associated with the e-commerce business. Fourthly, the physically operating
retailers invest more on the expenses of beneficiary like equipment, supplies, licenses, insurance,
etc. in order to cover the cost from the occurrence of losses (Sun, C., Gao, R. and Xi, H., 2014).
Whereas we will be focusing purely on our customers in order to satisfy their needs by offering
high-quality products, and we do not get any chance to recover from losses by using the
expenses of the beneficiary.
Furthermore, it is easy to manage the cash flow on a regular basis for the physically operating
retailers as compared to the retailers who are managing cash flow through online sales. Further,
it has been observed that the taste and preference of the customers change according to the
change in time. So, the physically operating retailers occur losses because of the overestimation
of stock and the customers do not get the complete information about the products timely, and
the products become obsolete when the technology changes. Whereas, the online business has an

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advantage here, we will not bear any cost due to overestimation of the stock because we will
provide all the required information on the website related to our customized electronic
appliances and by doing this we will be able to attract more customers and will retain them for a
longer period of time. The physically operating retailers have to bear a cost which is unforeseen
whereas, the online business do not have to bear such cost, and the money is not invested in such
things but the investment is done on the implementation of the various software in order to
protect the website from the various threats associated with the e-commerce and for the
convenience of the customers in order to purchase the products effectively and efficiently
(Fernie, J. and Sparks, L., 2014).
Moreover, both the type of business have to bear the advertising cost in order to promote the
business to attract the customers at large scale in order to achieve the sustainable competitive
edge for a longer period of time to sustain in the competitive environment. The advertisement is
an essential part of an organization in order to make the audience aware of the products and the
services which they are offering to attract them. Further, it is important for the online business to
manage the data and treat it as the first priority according to the changing needs of the customers.
The online retailers have to offer complete detail about the product and also secure the personal
information of the customers from the theft. Whereas, the management of data is not a great
challenge for the physically operating retailers as they only have to secure the data from the
employees so that they data cannot be misused. Another challenge for the online business is the
availability and the visibility of the inventory in order to make sure that they are accessible by
the customers and they can access it with an ease, and the retailers have to use various channels
of selling the products in order to maximize the visibility and the availability of inventory.
Whereas, the physically operating retailers do not have to worry about the availability and the

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visibility of the inventory because they directly sell to the customers in order to maximize the
profitability. Lastly, the challenge faced by the online business is innovation and the technology.
The retailers have to keep experimenting with the website so that it looks attractive every time
whenever the customer visit the website (Toufaily, E., Souiden, N. and Ladhari, R., 2013). Also,
the technology is changing with the time, and the online retailers have to ensure that they also
change their way of carrying out operations in accordance with the advanced technology.
Whereas the physically operating retailers also have to change their way of working according to
the change in technology, but they do not have to make changes to a great extent, and they do not
have to keep experimenting with the operations and the activities to a great extent.
Recommendations to the Business
While developing the report, the information was being gathered from the Australian market as
we will be making an online presence in Australia initially. Further, it is observed that there are
various organizations in the country which are being involved in the e-commerce business and
also deals with the electronic products. The online business has to be careful from the rivals
because they already have potential customers who are not willing to purchase the products from
any new established online business. Furthermore, it will be very difficult to make the online
presence and attain the sustainable competitive edge to sustain in the competitive market for a
longer period of time by maximizing revenues and the sales to a great extent. The organization
should try to study more about the cloud computing models and the infrastructures of the other
organizations with the online presence in order to take the right move in the first attempt only.
Also, the organization should try to gather some more information on the e-commerce retailing
like how to overcome the various challenges in relation to the online business so that the retailer
can sell the products of customized electronic appliances without facing any challenges and

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facing the unforeseen cost. The organization should try to know the prices of the similar products
which are being offered by the competitors in order to attract more customers by offering those
products at affordable prices.
Conclusion
It has been observed from the report that the company is prepared enough in order to face the
contemporary issues in the e-commerce management sector. Furthermore, the organization
knows exactly that what will be the cloud computing solutions and the models which they will be
considering and the model which will be most suitable to the organization in order to create the
effective online presence along with the brand image. Further, the organization knows that how
to make the effective online presence and have researched enough in order to gather the relevant
information from the surroundings and the potential customers which they will be targeting
along with the size and the characteristics of the market. The organization is aware of the
security environment of the online business and is well-prepared in order to consider the
measures to avoid such threats and run the operations of the business effectively and effectively
by maximizing sales and the revenues to a great extent. Furthermore, the organization has
gathered information about the various challenges which are being faced by the online retailers
as compared to the physically operating retailers but still the organization has to learn more in
order to overcome such challenges and create an effective online presence by satisfying the
customers according to their requirements.

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REFERENCES
Avram, M.G., 2014. Advantages and challenges of adopting cloud computing from an enterprise
perspective. Procedia Technology, 12, pp.529-534.
Bauer, H.H., Albrecht, C.M., Neumann, M.M. and Haber, T.E., 2015. Enhancing Customer Trust
in E-Commerce through Web Portals. In Revolution in Marketing: Market Driving Changes (pp.
57-61). Springer International Publishing.
Bharadwaj, A., El Sawy, O.A., Pavlou, P.A. and Venkatraman, N.V., 2013. Digital business
strategy: toward the next generation of insights.
Brynjolfsson, E., Hu, Y.J. and Rahman, M.S., 2013. Competing in the age of omnichannel
retailing. MIT Sloan Management Review, 54(4), p.23.
Fernie, J. and Sparks, L., 2014. Logistics and retail management: emerging issues and new
challenges in the retail supply chain. Kogan Page Publishers.
Hannak, A., Soeller, G., Lazer, D., Mislove, A. and Wilson, C., 2014, November. Measuring
price discrimination and steering on e-commerce web sites. In Proceedings of the 2014
conference on internet measurement conference (pp. 305-318). ACM.
Hartono, E., Holsapple, C.W., Kim, K.Y., Na, K.S. and Simpson, J.T., 2014. Measuring
perceived security in B2C electronic commerce website usage: A respecification and
validation. Decision Support Systems, 62, pp.11-21.

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Hashem, I.A.T., Yaqoob, I., Anuar, N.B., Mokhtar, S., Gani, A. and Khan, S.U., 2015. The rise
of “big data” on cloud computing: Review and open research issues. Information Systems, 47,
pp.98-115.
Ogonowski, A., Montandon, A., Botha, E., and Reyneke, M., 2014. Should new online stores
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formation. Journal of Retailing and Consumer Services, 21(4), pp.482-491.
Rittinghouse, J.W., and Ransome, J.F., 2016. Cloud computing: implementation, management,
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commerce. In Computing, Communication and Networking Technologies (ICCCNT), 2014
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Wang, W.T., Wang, Y.S. and Liu, E.R., 2016. The stickiness intention of group-buying websites:
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Xiao, B. and Benbasat, I., 2014. Research on the use, characteristics, and impact of e-commerce
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APPENDIX
Date of
Research
Project Activity Full
Description of
Activity
Time
duration of
the activity
The Web sites and
other references
4.01.2017 Introduction About the
operations of
the company
and online
business
1 day
5.01.2017 Cloud computing Research
related to the
suitable cloud
computing
solutions and
the models
4 days 1. (Hashem et al.,
2015)
2. (Bharadwaj et
al., 2013)
3. (Avram, M.G.,
2014)
4. (Rittinghouse,
J.W. and
Ransome, J.F.,
2016)
9.01.2017 e-commerce
presence
The main 3
questions were
answered for
the online
presence of
the business
3 days 1. (Ogonowski et
al., 2014)
2. (Wang, W.T.,
Wang, Y.S. and
Liu, E.R., 2016)
3. (Xiao, B. and
Benbasat, I.,

24
2014)
4. (Bauer et al.,
2015)
12.01.2017 e-commerce
security
environment
The research
is conducted
to know the
threats
associated
with e-
commerce and
the various
measures to
secure the
environment.
4 days 1. (Hartono et
al., 2014)
2. (Turban et
al., 2015).
3. (Brynjolfsson
et al., 2013).
16.01.2017 e-commerce
retailing
The research
is conducted
to know the
challenges
faced by the
online retailers
as compared
to the
physically
operating
retailers
3 days 1. (Hannak et al.,
2014)
2. (Sun, C., Gao, R.
and Xi, H., 2014)
3. (Fernie, J. and
Sparks, L., 2014)
4. (Toufaily, E.,
Souiden, N. and
Ladhari, R.,
2013)
19.01.2017 recommendations The
suggestions
which the
organization
should take
into
1 day

25
consideration
20.01.2017 conclusion Overall
findings of the
complete
report
1 day