(PDF) Eco-Fone Business Report

Eco-Fone Business
Report

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................3
TASK 3............................................................................................................................................4
TASK 4............................................................................................................................................4
TASK 5............................................................................................................................................5
TASK 6............................................................................................................................................8
TASK 7............................................................................................................................................8
TASK 8..........................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................12
APPENDICES...............................................................................................................................13

INTRODUCTION
The smartphone market is on the rise every day as individuals are constantly using the
newer technologies (Abi Ghanem and Mander, 2014). This project is focused on the business
Eco-Fone, that deals with Smartphones and their related accessories. They've got two stores, one
at Putney and other at Richmond, but they're not specifically dealing in laptop computers or
smartphones. Respective organization is thinking about extending its business in new place
Kingston. The study below covers products, customers and financial data relevant to the Eco-
Fone enterprise. Together with the UK cell phone industry description.
TASK 1
Overview of mobile phone market in UK
As shown in a survey performed by Deloitte about mobile use in United Kingdom
market. Use of smartphones is growing on a continuous basis, that specifically has a beneficial
effect on the yearly growth in revenue of around 1.5 billion. The prevalence of smartphones in
the UK is around 58 percent in the adult citizenry and is projected to go up to around 90 % by
the year 2020 as per research (Smartphone sales boom with over-55s, 2019). This level is
projected to increase as the large percentage of individuals are attracting towards smartphones
and also this assisting in their daily jobs/tasks at the modern workplace. Because smartphones
also have applications through which individuals can do certain professional or official work, as
well as there are currently 33.5 million individuals employed out of whom 32-million are already
using cellular phones for work. Smartphones assist with a range of tasks, e.g. e-mail, texting,
audio calling, schedule planning, and many more. Besides this, individuals of older age still use
cell phones for entertainment purposes.
TASK 2
Forecasting the UK adult smartphone use
According to survey undertaken, around 17 percent of entire population aged 16 to 24
are utilizing their smart phones around 100 times in single day, and also about 12 percent
of population say that they look up their devices around 200 times each day. In fact, 34 percent
of individuals from 16 and 75 years of age-group are addicted to smartphone apps that they tend
to use when still enjoying food when seated with family members or friend. That same behavior
of accessing the smartphone is developed in around the 49 percent of 16 to 24 year age category.

Around 11% of 16-to 75-year-old age category individuals using their phones when trying to
cross road and above 53 percent are doing the same when walk across road. It has therefore been
identified that individuals between the ages of 16 and 75 use cell phones more than others
(Global mobile consumer survey. 2017).
TASK 3
Smartphones – A potential market for older customers
As stated by Leo kelion, this has been observed in year 2017 that smartphones sales are
expanding with elderly consumers in UK, as per case study of industry. As 71 per cent of older
customers aged 55-to-75 are its own phones and also surveys have shown that the corresponding
age individuals are embracing technology quicker than others over the previous 5 years. In
addition, research done by Deloitte, which has a population size of around 1,163, indicates that
compared to young adults aged, individuals belong to 55 to 75 years age-group, smart-phones are
used more. Through with this, those who have income beyond the normal are probably to buy
premium mobile devices. It is also recognised by the team of researchers that the first purchasers
can be pressured to make purchases.
TASK 4
‘Pros and cons method’ table for expanding to Kingston
Should we expand
business
Yes, Kingston market is beneficial for Eco- Fone company to
expand there business .
Pros Score/10 Cons Score/10
Through extending
business activities and
processes on Kingston
region, they maximize
the total percentage of
buyers there.
8 If the Eco-Fone
organization wants to
extend its operations
throughout the Kingston
region, it must make an
immense amount of
money or funding
available to run the
enterprise in an
expedient manner
7

(Kaczmarek, Behnke
and Dżon, 2019).
Once the
aforementioned
smartphone corporation
expands its operation in
Kingston, this will be
able to strengthen the
exposure of company's
product and brand in
marketplace.
6 Although expanding
company operations as
well as activities
respectively, there are
major concerns relating
to regional government
laws and initiatives.
6
By expanding business
processes on Kingston
region, Eco-Fone has
the ability to learn the
new tradition and to
recruit young and
inventive local talent
from their respective
areas of operations
(Chang, Shen and Liu,
2016).
8 throughout the
expansion of businesses
in Kingston, the
aforementioned
company faces
linguistically-related
issues that obstruct its
business processes and
activities.
6
When their respective
companies improve
their Kingston business,
company should be able
to boost the profitability
proportion and user or
client base.
7 By through corporate
activities and
functionalities
in Kingston region, Eco-
Fone also broadens its
competitiveness. They
have a directly or
indirectly influence on
business (Haberman and
et.al., 2015).
8
Total Pros 29/40 Total Cons 27/40

Average Pros 0.72 Average Cons 0.67
TASK 5
Cost of a new building and well-known commercial mortgage lenders in the UK
Loan Amount £350000
Number of EMIs 180
Annual Interest Rate 0.07
Monthly Interest Rate 0.00583
Monthly EMI Payment £3145.90
Total Loan Amount Payable £566261.81
Total Interest Payable £216261.81
mortgage loan/debt is amount of money paid upfront and also mortgage instrument issued
by the lender to the borrower's property. All the kind of lending is primarily used for the
purchase of fixed assets, like land, homes and many more. In addition, it is insured, which
ensures that lender will lose assets if the borrower fails to repay the sum (Shah and Ameen,
2019). Any of the elements used in mortgage-loan involve principal, sum interests, tax and other
related finance charges. Several organizations in UK providing mortgage lending are listed
below:-
 B2B Finance.Com Commercial mortgages
 NatWest Commercial Mortgages

 THINK Business Loans Commercial Mortgages
 Royal bank of Scotland Commercial Mortgages
 bank of Ireland
 HSBC – UK Mortgage Lenders
 Together Commercial Mortgages

 Alliance & Leicester plc.
TASK 6
Testing the Possible Difference in Net Takings in the Two Shops
As the Eco-Fone deals both with smartphones and their accessories at cheaper prices in
these two retail outlets, where the first store produces a profitability average of around EUR 100.
At other side, another outlet has an average profitability of around 90 Million. Yet each of them
took the same population size, that is 40 on net everyday intakes, where the standard
deviations of both shops is estimated at around £20 and £40, accordingly. It has also been
understood from this study that owner/manager of first store has been more profitable than the
second store owner (Premkumar and Nigel, 2015). Even with a growth in sample sizes and mean,
variance is anticipated to decline. Yet in first scenario, with the sample size 40 as well as a mean
i.e. £100, the norm of variance is £20. Whereas another store with same sample-size has a lower
mean yet higher variability. Thus, in spite of efficiency and legitimacy, the two stores did not
take same net sales or overall profitability. As a result, second store needs to re-design its
reduced rate pricing strategies.

TASK 7
Customer Satisfaction
1. How long have you used our products/services?
 Fewer than 6 months
 Between 6 months and 1 year
 Between 1 and 3 years (.)
 Between 3 and 5 years
 More than 5 years
 Never
2. How likely are you to continue doing business with us?
 Very likely (.)
 Likely
 Neutral
 Unlikely
 Very Unlikely
3. How would you rate your overall satisfaction with us?
 Very satisfied
 Satisfied
 Neutral (.)
 Dissatisfied
 Very dissatisfied
4. When was the last time you purchased a product or services from us?
 Within the last month
 Between 1 month and 3 months (.)
 Between 3 and 6 months
 Between 6 months and 1 year
 Never
5. How likely are you to recommend our products/services to others?
 Very likely (.)

 Likely
 Neutral
 Unlikely
 Very Unlikely
6. Please rate us on the following: (Please tick one: excellent=4, Good=3, Fair=2,poor=1)
Basis 4 3 2 1
Customer service/support (.)
Quality of products/services (.)
Sales staff (.)
Price/value (.)
7. Please suggest how we can improve our products/services to better serve you.
Recommendation - As study is performed, the participant is offered to buy something
from them since last-time they had bought this, and the response was somewhere 1 and 3
months. While second, the issue relates to the span of item use, that is between 1 to 3 years, as
well as being detrimental for the company as the time span of utilization of phone is shorter for
smartphones (Thomas and Bond, 2014). A variety of concerns are posed in the third issue, like
customer care (good), quality control (excellent), sales representatives (fair), cost or
prices (good). It demonstrates the cumulative experience of consumers from their introduction to
their delivery of products-related services. In turn, the last fourth refers to the general satisfaction
of all customers which is neutral. The Eco-Fone must therefore take several significant steps to
please them. Nonetheless, due to the importance of the company and the strong customer base,
certain companies choose to continue their trade with them. At the ends of the day, the final
question relates to recommendations of relevant company products with others and consumer
may do so regardless of the quality of products.
TASK 8
Quality procedures

Poisson distribution corresponds to statistical distribution that displays the anticipated no,
of times occurrence of a situation during a given time span. In addition, the corresponding
statistical distribution being primarily used for independent happenings at a steady rate in such a
specified time period. Poisson distribution relates to discreet function, that also implies that
incidents are evaluated on the grounds of their occurrence or not occurring, since variables are
expressed only in entire fucking numbers. The presence of fractionally is not aspect of the
this distribution model (Mullan and Wajcman, 2019).
The advice relating to Eco-Fone quality protocol is as such, this is evaluated that an avg
of 2 return tests remained an error each month attributable to average in last 2 months. The
average is determined by the combined level of receipt of personal reviews. There is a
probability of following the quality control requirements with above three invoices that can
distinguish the percentages rate of returns of Eco-fone bills.
CONCLUSION
It has been ascertained from the aforementioned study that the prevalence of smartphones
in the UK is increasingly rising. In addition, older individuals are more prone to be drawn to
smartphones that offer a range of functionality, such as widescreen, Ethernet, Wi-Fi, and much
more. If a mobile company decides to start or grow its business on international market, it needs
to do a variety of study and evaluation. Which can be achieved by evaluating the benefits and
grubs of extending company operations and roles in specific in the industry. They also carry out
studies using questionnaire approaches to provide input and further client developments in
products accordingly.

REFRENCES
Books and Journal
Abi Ghanem, D. and Mander, S., 2014. Designing consumer engagement with the smart grids of
the future: bringing active demand technology to everyday life. Technology Analysis &
Strategic Management. 26(10). pp.1163-1175.
Kaczmarek, L.D., Behnke, M. and Dżon, M., 2019. The Gengar effect: Excessive Pokémon Go
players report stronger smartphone addiction, phubbing, pain, and vision-related
problems.Bagga, C.K., Noseworthy, T.J. and Dawar, N., 2016. Asymmetric
consequences of radical innovations on category representations of competing
brands. Journal of Consumer Psychology. 26(1). pp.29-39.
Chang, S.E., Shen, W.C. and Liu, A.Y., 2016. Why mobile users trust smartphone social
networking services? A PLS-SEM approach. Journal of Business Research. 69(11).
pp.4890-4895.
Haberman, Z.C. and et.al., 2015. Wireless smartphone ECG enables large‐scale screening in
diverse populations. Journal of cardiovascular electrophysiology. 26(5). pp.520-526.
Shah, M.H. and Ameen, N., 2019. A Conceptual Framework for Smartphone Security Among
Arab Millennials.Pan, J., Superior Communications, Inc., 2016. Case for mobile phone.
U.S. Patent D746,801.
Premkumar, K. and Nigel, K.G.J., 2015, March. Smart phone based robotic arm control using
raspberry pi, android and Wi-Fi. In 2015 International Conference on Innovations in
Information, Embedded and Communication Systems (ICIIECS) (pp. 1-3). IEEE.
Mullan, K. and Wajcman, J., 2019. Have mobile devices changed working patterns in the 21st
century? A time-diary analysis of work extension in the UK. Work, Employment and
Society, 33(1), pp.3-20.
Thomas, J.G. and Bond, D.S., 2014. Review of innovations in digital health technology to
promote weight control. Current diabetes reports. 14(5). p.485.
Online
Smartphone sales boom with over-55s, 2019.[Online].Available
through<https://www.bbc.com/news/technology-41319684>
Global mobile consumer survey. 2017.[Online]. Available
through<http://192.168.1.18/projectfiles/internal_chat_attatchment/
deloitteglobalmobileconsumersurvey2017_ukcut1552049277.pdf>.

APPENDICES
Period EMI Interest Principal Balance
0 £ 350000.00
1 £ 3145.90 £ 2041.67 £ 1104.23 £ 348895.77
2 £ 3145.90 £ 2035.23 £ 1110.67 £ 347785.09
3 £ 3145.90 £ 2028.75 £ 1117.15 £ 346667.94
4 £ 3145.90 £ 2022.23 £ 1123.67 £ 345544.27
5 £ 3145.90 £ 2015.67 £ 1130.22 £ 344414.05
6 £ 3145.90 £ 2009.08 £ 1136.82 £ 343277.23
7 £ 3145.90 £ 2002.45 £ 1143.45 £ 342133.78
8 £ 3145.90 £ 1995.78 £ 1150.12 £ 340983.66
9 £ 3145.90 £ 1989.07 £ 1156.83 £ 339826.84
10 £ 3145.90 £ 1982.32 £ 1163.58 £ 338663.26

11 £ 3145.90 £ 1975.54 £ 1170.36 £ 337492.90
12 £ 3145.90 £ 1968.71 £ 1177.19 £ 336315.71
13 £ 3145.90 £ 1961.84 £ 1184.06 £ 335131.65
14 £ 3145.90 £ 1954.93 £ 1190.96 £ 333940.69
15 £ 3145.90 £ 1947.99 £ 1197.91 £ 332742.77
16 £ 3145.90 £ 1941.00 £ 1204.90 £ 331537.87
17 £ 3145.90 £ 1933.97 £ 1211.93 £ 330325.95
18 £ 3145.90 £ 1926.90 £ 1219.00 £ 329106.95
19 £ 3145.90 £ 1919.79 £ 1226.11 £ 327880.84
20 £ 3145.90 £ 1912.64 £ 1233.26 £ 326647.58
21 £ 3145.90 £ 1905.44 £ 1240.45 £ 325407.13
22 £ 3145.90 £ 1898.21 £ 1247.69 £ 324159.43

23 £ 3145.90 £ 1890.93 £ 1254.97 £ 322904.47
24 £ 3145.90 £ 1883.61 £ 1262.29 £ 321642.18
25 £ 3145.90 £ 1876.25 £ 1269.65 £ 320372.52
26 £ 3145.90 £ 1868.84 £ 1277.06 £ 319095.46
27 £ 3145.90 £ 1861.39 £ 1284.51 £ 317810.96
28 £ 3145.90 £ 1853.90 £ 1292.00 £ 316518.95
29 £ 3145.90 £ 1846.36 £ 1299.54 £ 315219.41
30 £ 3145.90 £ 1838.78 £ 1307.12 £ 313912.30
31 £ 3145.90 £ 1831.16 £ 1314.74 £ 312597.55
32 £ 3145.90 £ 1823.49 £ 1322.41 £ 311275.14
33 £ 3145.90 £ 1815.77 £ 1330.13 £ 309945.01
34 £ 3145.90 £ 1808.01 £ 1337.89 £ 308607.13

35 £ 3145.90 £ 1800.21 £ 1345.69 £ 307261.43
36 £ 3145.90 £ 1792.36 £ 1353.54 £ 305907.89
37 £ 3145.90 £ 1784.46 £ 1361.44 £ 304546.46
38 £ 3145.90 £ 1776.52 £ 1369.38 £ 303177.08
39 £ 3145.90 £ 1768.53 £ 1377.37 £ 301799.71
40 £ 3145.90 £ 1760.50 £ 1385.40 £ 300414.31
41 £ 3145.90 £ 1752.42 £ 1393.48 £ 299020.83
42 £ 3145.90 £ 1744.29 £ 1401.61 £ 297619.22
43 £ 3145.90 £ 1736.11 £ 1409.79 £ 296209.43
44 £ 3145.90 £ 1727.89 £ 1418.01 £ 294791.42
45 £ 3145.90 £ 1719.62 £ 1426.28 £ 293365.14
46 £ 3145.90 £ 1711.30 £ 1434.60 £ 291930.54

47 £ 3145.90 £ 1702.93 £ 1442.97 £ 290487.57
48 £ 3145.90 £ 1694.51 £ 1451.39 £ 289036.18
49 £ 3145.90 £ 1686.04 £ 1459.85 £ 287576.32
50 £ 3145.90 £ 1677.53 £ 1468.37 £ 286107.95
51 £ 3145.90 £ 1668.96 £ 1476.94 £ 284631.02
52 £ 3145.90 £ 1660.35 £ 1485.55 £ 283145.47
53 £ 3145.90 £ 1651.68 £ 1494.22 £ 281651.25
54 £ 3145.90 £ 1642.97 £ 1502.93 £ 280148.32
55 £ 3145.90 £ 1634.20 £ 1511.70 £ 278636.62
56 £ 3145.90 £ 1625.38 £ 1520.52 £ 277116.10
57 £ 3145.90 £ 1616.51 £ 1529.39 £ 275586.71
58 £ 3145.90 £ 1607.59 £ 1538.31 £ 274048.40

59 £ 3145.90 £ 1598.62 £ 1547.28 £ 272501.12
60 £ 3145.90 £ 1589.59 £ 1556.31 £ 270944.81
61 £ 3145.90 £ 1580.51 £ 1565.39 £ 269379.42
62 £ 3145.90 £ 1571.38 £ 1574.52 £ 267804.90
63 £ 3145.90 £ 1562.20 £ 1583.70 £ 266221.20
64 £ 3145.90 £ 1552.96 £ 1592.94 £ 264628.25
65 £ 3145.90 £ 1543.66 £ 1602.23 £ 263026.02
66 £ 3145.90 £ 1534.32 £ 1611.58 £ 261414.44
67 £ 3145.90 £ 1524.92 £ 1620.98 £ 259793.46
68 £ 3145.90 £ 1515.46 £ 1630.44 £ 258163.02
69 £ 3145.90 £ 1505.95 £ 1639.95 £ 256523.07
70 £ 3145.90 £ 1496.38 £ 1649.51 £ 254873.56

71 £ 3145.90 £ 1486.76 £ 1659.14 £ 253214.42
72 £ 3145.90 £ 1477.08 £ 1668.81 £ 251545.61
73 £ 3145.90 £ 1467.35 £ 1678.55 £ 249867.06
74 £ 3145.90 £ 1457.56 £ 1688.34 £ 248178.72
75 £ 3145.90 £ 1447.71 £ 1698.19 £ 246480.53
76 £ 3145.90 £ 1437.80 £ 1708.10 £ 244772.43
77 £ 3145.90 £ 1427.84 £ 1718.06 £ 243054.37
78 £ 3145.90 £ 1417.82 £ 1728.08 £ 241326.29
79 £ 3145.90 £ 1407.74 £ 1738.16 £ 239588.13
80 £ 3145.90 £ 1397.60 £ 1748.30 £ 237839.83
81 £ 3145.90 £ 1387.40 £ 1758.50 £ 236081.33
82 £ 3145.90 £ 1377.14 £ 1768.76 £ 234312.57

83 £ 3145.90 £ 1366.82 £ 1779.08 £ 232533.49
84 £ 3145.90 £ 1356.45 £ 1789.45 £ 230744.04
85 £ 3145.90 £ 1346.01 £ 1799.89 £ 228944.15
86 £ 3145.90 £ 1335.51 £ 1810.39 £ 227133.76
87 £ 3145.90 £ 1324.95 £ 1820.95 £ 225312.80
88 £ 3145.90 £ 1314.32 £ 1831.57 £ 223481.23
89 £ 3145.90 £ 1303.64 £ 1842.26 £ 221638.97
90 £ 3145.90 £ 1292.89 £ 1853.00 £ 219785.97
91 £ 3145.90 £ 1282.08 £ 1863.81 £ 217922.15
92 £ 3145.90 £ 1271.21 £ 1874.69 £ 216047.47
93 £ 3145.90 £ 1260.28 £ 1885.62 £ 214161.84
94 £ 3145.90 £ 1249.28 £ 1896.62 £ 212265.22

95 £ 3145.90 £ 1238.21 £ 1907.69 £ 210357.54
96 £ 3145.90 £ 1227.09 £ 1918.81 £ 208438.72
97 £ 3145.90 £ 1215.89 £ 1930.01 £ 206508.72
98 £ 3145.90 £ 1204.63 £ 1941.26 £ 204567.45
99 £ 3145.90 £ 1193.31 £ 1952.59 £ 202614.86
100 £ 3145.90 £ 1181.92 £ 1963.98 £ 200650.88
101 £ 3145.90 £ 1170.46 £ 1975.44 £ 198675.45
102 £ 3145.90 £ 1158.94 £ 1986.96 £ 196688.49
103 £ 3145.90 £ 1147.35 £ 1998.55 £ 194689.94
104 £ 3145.90 £ 1135.69 £ 2010.21 £ 192679.73
105 £ 3145.90 £ 1123.97 £ 2021.93 £ 190657.80
106 £ 3145.90 £ 1112.17 £ 2033.73 £ 188624.07

107 £ 3145.90 £ 1100.31 £ 2045.59 £ 186578.48
108 £ 3145.90 £ 1088.37 £ 2057.52 £ 184520.95
109 £ 3145.90 £ 1076.37 £ 2069.53 £ 182451.43
110 £ 3145.90 £ 1064.30 £ 2081.60 £ 180369.83
111 £ 3145.90 £ 1052.16 £ 2093.74 £ 178276.09
112 £ 3145.90 £ 1039.94 £ 2105.96 £ 176170.13
113 £ 3145.90 £ 1027.66 £ 2118.24 £ 174051.89
114 £ 3145.90 £ 1015.30 £ 2130.60 £ 171921.30
115 £ 3145.90 £ 1002.87 £ 2143.02 £ 169778.27
116 £ 3145.90 £ 990.37 £ 2155.53 £ 167622.75
117 £ 3145.90 £ 977.80 £ 2168.10 £ 165454.65
118 £ 3145.90 £ 965.15 £ 2180.75 £ 163273.90

119 £ 3145.90 £ 952.43 £ 2193.47 £ 161080.43
120 £ 3145.90 £ 939.64 £ 2206.26 £ 158874.17
121 £ 3145.90 £ 926.77 £ 2219.13 £ 156655.04
122 £ 3145.90 £ 913.82 £ 2232.08 £ 154422.96
123 £ 3145.90 £ 900.80 £ 2245.10 £ 152177.86
124 £ 3145.90 £ 887.70 £ 2258.19 £ 149919.66
125 £ 3145.90 £ 874.53 £ 2271.37 £ 147648.30
126 £ 3145.90 £ 861.28 £ 2284.62 £ 145363.68
127 £ 3145.90 £ 847.95 £ 2297.94 £ 143065.74
128 £ 3145.90 £ 834.55 £ 2311.35 £ 140754.39
129 £ 3145.90 £ 821.07 £ 2324.83 £ 138429.55
130 £ 3145.90 £ 807.51 £ 2338.39 £ 136091.16

131 £ 3145.90 £ 793.87 £ 2352.03 £ 133739.13
132 £ 3145.90 £ 780.14 £ 2365.75 £ 131373.37
133 £ 3145.90 £ 766.34 £ 2379.55 £ 128993.82
134 £ 3145.90 £ 752.46 £ 2393.44 £ 126600.38
135 £ 3145.90 £ 738.50 £ 2407.40 £ 124192.99
136 £ 3145.90 £ 724.46 £ 2421.44 £ 121771.55
137 £ 3145.90 £ 710.33 £ 2435.56 £ 119335.98
138 £ 3145.90 £ 696.13 £ 2449.77 £ 116886.21
139 £ 3145.90 £ 681.84 £ 2464.06 £ 114422.15
140 £ 3145.90 £ 667.46 £ 2478.44 £ 111943.71
141 £ 3145.90 £ 653.00 £ 2492.89 £ 109450.82
142 £ 3145.90 £ 638.46 £ 2507.44 £ 106943.38