(PDF) Eco-Fone Business Report

Eco-Fone Business
Report

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................3
TASK 3............................................................................................................................................4
TASK 4............................................................................................................................................4
TASK 5............................................................................................................................................5
TASK 6............................................................................................................................................8
TASK 7............................................................................................................................................8
TASK 8..........................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................12
APPENDICES...............................................................................................................................13

INTRODUCTION
The smartphone market is on the rise every day as individuals are constantly using the
newer technologies (Abi Ghanem and Mander, 2014). This project is focused on the business
Eco-Fone, that deals with Smartphones and their related accessories. They've got two stores, one
at Putney and other at Richmond, but they're not specifically dealing in laptop computers or
smartphones. Respective organization is thinking about extending its business in new place
Kingston. The study below covers products, customers and financial data relevant to the Eco-
Fone enterprise. Together with the UK cell phone industry description.
TASK 1
Overview of mobile phone market in UK
As shown in a survey performed by Deloitte about mobile use in United Kingdom
market. Use of smartphones is growing on a continuous basis, that specifically has a beneficial
effect on the yearly growth in revenue of around 1.5 billion. The prevalence of smartphones in
the UK is around 58 percent in the adult citizenry and is projected to go up to around 90 % by
the year 2020 as per research (Smartphone sales boom with over-55s, 2019). This level is
projected to increase as the large percentage of individuals are attracting towards smartphones
and also this assisting in their daily jobs/tasks at the modern workplace. Because smartphones
also have applications through which individuals can do certain professional or official work, as
well as there are currently 33.5 million individuals employed out of whom 32-million are already
using cellular phones for work. Smartphones assist with a range of tasks, e.g. e-mail, texting,
audio calling, schedule planning, and many more. Besides this, individuals of older age still use
cell phones for entertainment purposes.
TASK 2
Forecasting the UK adult smartphone use
According to survey undertaken, around 17 percent of entire population aged 16 to 24
are utilizing their smart phones around 100 times in single day, and also about 12 percent
of population say that they look up their devices around 200 times each day. In fact, 34 percent
of individuals from 16 and 75 years of age-group are addicted to smartphone apps that they tend
to use when still enjoying food when seated with family members or friend. That same behavior
of accessing the smartphone is developed in around the 49 percent of 16 to 24 year age category.

Around 11% of 16-to 75-year-old age category individuals using their phones when trying to
cross road and above 53 percent are doing the same when walk across road. It has therefore been
identified that individuals between the ages of 16 and 75 use cell phones more than others
(Global mobile consumer survey. 2017).
TASK 3
Smartphones – A potential market for older customers
As stated by Leo kelion, this has been observed in year 2017 that smartphones sales are
expanding with elderly consumers in UK, as per case study of industry. As 71 per cent of older
customers aged 55-to-75 are its own phones and also surveys have shown that the corresponding
age individuals are embracing technology quicker than others over the previous 5 years. In
addition, research done by Deloitte, which has a population size of around 1,163, indicates that
compared to young adults aged, individuals belong to 55 to 75 years age-group, smart-phones are
used more. Through with this, those who have income beyond the normal are probably to buy
premium mobile devices. It is also recognised by the team of researchers that the first purchasers
can be pressured to make purchases.
TASK 4
‘Pros and cons method’ table for expanding to Kingston
Should we expand
business
Yes, Kingston market is beneficial for Eco- Fone company to
expand there business .
Pros Score/10 Cons Score/10
Through extending
business activities and
processes on Kingston
region, they maximize
the total percentage of
buyers there.
8 If the Eco-Fone
organization wants to
extend its operations
throughout the Kingston
region, it must make an
immense amount of
money or funding
available to run the
enterprise in an
expedient manner
7

(Kaczmarek, Behnke
and Dżon, 2019).
Once the
aforementioned
smartphone corporation
expands its operation in
Kingston, this will be
able to strengthen the
exposure of company's
product and brand in
marketplace.
6 Although expanding
company operations as
well as activities
respectively, there are
major concerns relating
to regional government
laws and initiatives.
6
By expanding business
processes on Kingston
region, Eco-Fone has
the ability to learn the
new tradition and to
recruit young and
inventive local talent
from their respective
areas of operations
(Chang, Shen and Liu,
2016).
8 throughout the
expansion of businesses
in Kingston, the
aforementioned
company faces
linguistically-related
issues that obstruct its
business processes and
activities.
6
When their respective
companies improve
their Kingston business,
company should be able
to boost the profitability
proportion and user or
client base.
7 By through corporate
activities and
functionalities
in Kingston region, Eco-
Fone also broadens its
competitiveness. They
have a directly or
indirectly influence on
business (Haberman and
et.al., 2015).
8
Total Pros 29/40 Total Cons 27/40
Average Pros 0.72 Average Cons 0.67

TASK 5
Cost of a new building and well-known commercial mortgage lenders in the UK
Loan Amount £350000
Number of EMIs 180
Annual Interest Rate 0.07
Monthly Interest Rate 0.00583
Monthly EMI Payment £3145.90
Total Loan Amount Payable £566261.81
Total Interest Payable £216261.81
mortgage loan/debt is amount of money paid upfront and also mortgage instrument issued
by the lender to the borrower's property. All the kind of lending is primarily used for the
purchase of fixed assets, like land, homes and many more. In addition, it is insured, which
ensures that lender will lose assets if the borrower fails to repay the sum (Shah and Ameen,
2019). Any of the elements used in mortgage-loan involve principal, sum interests, tax and other
related finance charges. Several organizations in UK providing mortgage lending are listed
below:-
B2B Finance.Com Commercial mortgages
NatWest Commercial Mortgages
THINK Business Loans Commercial Mortgages