Market Research Case Study 2022

Running head: MARKET RESEARCH
Market Research

MARKET RESEARCH 2
Table of Contents
1. Introduction..................................................................................................................................2
2. The research Process....................................................................................................................2
2.1. Define the Problem...................................................................................................................2
2.2. Planning the research design....................................................................................................2
2.3. Planning the sample..................................................................................................................2
2.4 Collecting the data.....................................................................................................................3
2.5 Analysing the Data....................................................................................................................5
3. Formulating conclusions..............................................................................................................6
References........................................................................................................................................8

MARKET RESEARCH 3
1. Introduction
In the recent era, real estate organization has suffered from many issues because of changes in
the requirement of families and households. It is determined that huge number of individuals is
immigrating and there is not adequate amount of house that is associated with the supply of
everyone. Therefore, prices are increasing in the real state area. The secondary data would be
practiced to collect the data towards the characteristics of family in Australia.
2. The research Process
2.1. Define the Problem
The developers of SKY HIGH Real Estate could make their efforts in comprehending the
available structure of the families as well as households and families in the context of Australia.
Hence, market research is effective to understand issues of this firm in depth (Adnan, et al.,
2017). Further, the developers of this organization have deeply understood the existing
performance of this organization to forecast the demand for upcoming 20 years. It would also
facilitate to make plan for properties that would influence the demand of organization.
2.2. Planning the research design
For this study, the qualitative research method would be practiced as it enables to get the depth
data about the issue. It would also facilitate to increase conceptual information in favour of the
real state issue (Rogers and Koh, 2017). For this study, the data has been captured by relevant
sources named as Australian bureau of statistics and family characteristics. The recent
publication was created in 2015 as it is entitled as 4442.0 family characteristics.
2.3. Planning the sample
The information relied on the households and families of Australia. For this study, the data were
collected during 2012-2013. It is effective to collect the authentic data that is related to the study