Marketing Strategy and Plan Research 2022

Running head: MARKETING STRATEGY AND PLAN
Marketing strategy and plan

MARKETING STRATEGY AND PLAN 2
Table of Contents
1. Introduction..................................................................................................................................3
2. The research Process....................................................................................................................3
2.1. Define the Problem...................................................................................................................3
2.2. Planning the research design....................................................................................................3
2.3. Planning the sample..................................................................................................................3
2.4 Collecting the data.....................................................................................................................4
2.5 Analysing the Data....................................................................................................................6
3. Formulating conclusions..............................................................................................................7
References........................................................................................................................................9

MARKETING STRATEGY AND PLAN 3
1. Introduction
Real estate developer is facing the concern because of changing needs and wants of families
along with, households. It is evaluated that a large number of individuals are immigrating and
there is not sufficient housing to supply to everyone. Therefore, prices are increasing in the real
estate sector (ABS, 2019). The secondary data will be practiced to gather data regarding family
structure and family characteristics of Australia.
2. The research Process
2.1. Define the Problem
SKY HIGH Real Estate Developers wants to understand the current structure about families and
households of Australia. Hence, market research is required for understanding the problem. Real
state developers want to comprehend how this structure will transform within the next 20 years.
It will allow them for planning for kind of properties that are in demand within existing times
and within the upcoming times (Pollari, 2016).
2.2. Planning the research design
The qualitative research design will be implemented to identify the research concern regarding
the developers of real estate. The qualitative research design will be implemented to gain the
conceptual data associated with research concern. The secondary data can be gathered via several
credible sources such as search family characteristics and websites of the Australian Bureau of
statistics. The existing publication was published at the time of 2015 that is entitled 4442.0
family characteristics and transition about Australia (Hines, 2017).
2.3. Planning the sample
Data was gathered through household and families related to Australia. The data was associated
with the period of 2012-13. It is supportive for capturing the real data regarding the