Marketing Research Assignment 2022

Running head: MARKETING RESEARCH
Marketing Research

MARKETING RESEARCH 2
Table of Contents
1. Introduction..................................................................................................................................3
2. The research Process....................................................................................................................3
2.1. Define the Problem clearly explain the problem that requires market research...................3
2.2. Planning the research design Explain why secondary data will be used in this research.....3
2.3. Planning the sample..............................................................................................................3
2.4 Collecting the data.................................................................................................................4
2.5 Analysing the Data.................................................................................................................7
3. Formulating conclusions..............................................................................................................9
References......................................................................................................................................11

MARKETING RESEARCH 3
1. Introduction
Real Estate Developers facing the issue due to changing demand of household as well as,
families. It is addressed that high amount of people is immigrating as well as, there is not
adequate housing to supply everyone hence prices keep going up. The secondary data would be
used for collecting information about the family characteristics and family structure of Australia
(Nuruddin, Bakar, and Jaafar, 2015).
2. The research Process
2.1. Define Problem clearly explain problem that requires market research
SKY HIGH Real Estate Developers wishes to comprehend the present structures regarding
households and families of Australia. In addition, it is supportive to understand how this
structure would change in the next 20 years. It would permit them to plan for the type of
properties, which is in demand in current times as well as, within the future (Altmann, 2015).
2.2. Planning the research design Explain why secondary data will be used in this research
Qualitative research design would be used for addressing the research issues about real estate
developer. The qualitative research design will be practiced for increasing the theoretical
information related to research issues. This secondary data could be collected through different
credible sources like Australian Bureau of statistics websites as well as, searching family
characteristics. The current publication was released in the year of 2015 as well as, is entitling
4442.0 i.e. family characteristics as well as, the transition of Australia (Nguyen, et. al. 2017).
2.3. Planning the sample
Data was collected on household and families of Australia. The data was related to the year of
2012-13. It aids to collect real information about research. It is supportive for gathering the
information regarding the employment status of parents (Hines, 2017).

MARKETING RESEARCH 4
2.4 Collecting the data
Following data was collected through secondary sources. It is demonstrated as given below:
(Sources: ABS, 2019).
(Sources: ABS, 2019).