Role of Marketing and Interrelation with Functional Units of Organisation

CASE STUDY
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
Determine the role of marketing and how it interrelates with different functional units of the
organisation.................................................................................................................................3
TASK 2............................................................................................................................................6
Determine and compare different ways which Marks and spender and Zara uses elements of
marketing mix (7 P's)..................................................................................................................6
TASK 3 ...........................................................................................................................................9
Develop marketing plan of Marks and Spencer .........................................................................9
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
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INTRODUCTION
Marketing is an important element to promote its products and services to the target
customers. Marketing involves communication of organisational objectives the target customers.
Marketing involves different activities like advertising, promotion, packaging, pricing and other
related activities which involves transfer of good and services from the organisation to the final
prospects. Marketing is an core function of the organization engage with the target customers.
Thus, it is a process of building a profitable relationship with target customer by rendering
effective marketing offering (Athanasopoulou, Giovanis and Avlonitis, 2015). Marks and
Spencer is an UK based organisation which is a giant retailer of apparels and homeware
acquiring large number of customers base and market share. Its is a multinational retailer of
having store over 57 countries. The product range of Marks and Spencer revolves around
rendering quality food, apparel, marks and Spencer bank, marks and Spencer energy energy
plant. This report cover the role of marketing and interrelation with other functional units of the
organisation, compare ways in which organisation uses element of marketing mix to achieve
organisational objectives, develop marketing plan.
TASK 1
Determine the role of marketing and how it interrelates with different functional units of the
organisation
Marketing department coordinates with other functional units. Marketing is a process
which involves different organisational activities for transfer of goods and services from the
manufacturing units to target customers. Marketing helps is in engaging with the target customer
to build a profitable relationship with the customers (Baker and Hart, 2016). It is a crucial for
conveying and communication of organisation objectives to the final prospects. It involves
interrelation with different department in an organisation to carry functioning of the business.
Before preparing a marketing plan it is important to coordinate with different functional units. It
helps in taking accumulated decisions and gather information from different functional units to
develop marketing plan. It is important to analyse target customer it is important to analyse
customer behaviour. To develop effective marketing campaign, it is necessary to gather
information of from different department. Marketing department of Marks and Spencer
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coordinates with different departments in an organisation for delivering value to the customers.
The interrelation of marketing department with other functional department are discussed below:
Marketing and Human resource department
Human capital is an important element which works like building block in any
organisation. Human resource manager hires and manages the human workforce in the
organisation. Coordination of marketing department with human resource department in Marks
and Spencer render to accomplish the objectives of workforce management. Human resource
department in Marks and Spencer retains its talented workforce in the organisation for human
capital management and acquisition. Marketing department set the objectives to promote its
goods and services to the target customers (Bang, Joshi and Singh, 2016). Whereas, marketing
department of Marks and Spencer conducts different function right from production to delivering
products and services to the final prospects. For carrying all these activities it needs efficient
workforce to mange the functions. Highly efficient workforce is required to carry to marketing
objectives. Human resource managers trains and render skills development programmes to
ensure effective workforce management. Human resource department recruits talented workforce
to carry organisational functioning and implement strategic decisions by the marketing
department. Human resource department renders training and development activities to the
employees in order to achieve efficient of human capital.
Marketing and finance department
Finance department is responsible for allocation of funds to in the workplace. Finance
manager evaluates the cost incurred, revenue generated, sales, funds needed, prepares financial
statements of company which are the important aspects for determining marketing plan. It
involves different process to allocate, use and determine the availability of funds in the
organisation. Finance manager makes financial statements of the business transaction and
responsible to formulate strategic decisions to maintain the financial stability of the business.
Financial report are required to evaluate the changes in prices, financial stability of the business
in the market which helps to evaluate effective marketing plan (Baxi, Panda and Karani, 2016).
Marketing department in Marks and Spencer coordinates with finance department evaluate funds
required for different marketing activities. For the proper functioning of the marketing activities
it is essential for timely availability and allocation of funds which is done by the finance
department.
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