Managing and Developing Innovation and Creativity

MANAGING AND DEVELOPING
INNOVATION AND CREATIVITY

TABLE OF CONTENT
• INTRODUCTION
• Firm and industry overview
• Problem identification
• Resources of data, models and theoretical concepts
• Solution and constructive plan for implementation
• Innovation audit methodology to identify any potential issues
• Key findings and recommendations
• CONCLUSION
• REFERENCES

INTRODUCTION
• Innovation is termed as giving new shape or reshaping the existing ideas in order to brings
improvement in the existing business process.
• Innovation is crucial for any business in order to attain productivity and efficiency in the business.
• Innovation and creativity are the two terms which involves standardizing the products and services by
brings changes in the existing offerings of the business.

FIRM AND INDUSTRY OVERVIEW
• Marks and Spencer is a leading global organisation that is operating in different countries with the total
of 400 outlets and 33 online stores around the world.
• With the global image it delivers quality products and services to its loyal customers. it has almost
78000 employees in Marks and Spencer UK itself.
• According to the market research on Marks and Spencer the sales of the company was recorded from
the year 2011 to 2017 as £ 836 Billion.