Hospitality Consumer Behaviour And Insight - Assignment
Added on 2021-02-20
13 Pages3728 Words184 Views
Data Science and Big Data
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Hospitality Consumer Behaviour andInsight
Table of ContentsPART - A.........................................................................................................................................2Different factors which influence consumer behavior and attitude within a Hotel Hilton.........2Consumer trends are changing due to the impact of digital technology....................................3Analysis of how factors that influence consumer Behavior and trends in hospitality...............3Analysis of the emerging trends in in consumer behavior.........................................................4PART -B..........................................................................................................................................4Marketers responding on the decision-making process..............................................................4CONCLUTION................................................................................................................................7REFERACESS.................................................................................................................................81
INTRODUCTIONConsumer behavior is an study of any individual customer or any group that how anyindividuate customer , organization or group select , buy goods and satisfy their needs and theirwants. it also include emotional and mental repose from the customer. This report willinvestigate different factors like social , psychological,cultural and personal which influenceconsumer behavior and attitude in a hotel Hotel Hilton. Report will explore new trends due to theimpact of digital technologies. It will also analyze of factors that influence consumer behaviorchanging and driving in hospitality , this report will perform a critical analysis of the emergingtrends in customer behavior. This study will examine the consumer decision making and alsoexplore why it is necessary for marketers to map path and understand consumer decision makingin hotel Hilton. Report will compare key differences of the hospitality , different approaches tomarket research and methods , how marketers are responding and it will also provide theoriesand concept.PART - ADifferent factors which influence consumer behavior and attitude within a Hotel HiltonPhysiological Factors consumers can relay on some basic factors when they are making purchasing decisions,many of which are subconscious. Here are some Physiological factor which affect guestbehavior :Cultural -Hotel Hilton is come under hospitality industry any and people from allaround the world come stay in their hotel. They speak different languages that affect on theemployees of the company. Many customer come from different culture and background theycan stay only in economic hotels and they do not prefer high class hotels. this cultural factoraffect on the hotel Hilton.Social- Most of the guest choose hotels with the reference of their friend who tell themabout the hotel. For hotel Hilton its impotent for them to take review about this and this can behelpful for them in marketing plan. It is impotent for them to give better services to their guestso they can refer others about hotel Hilton.Personal factors- customers age affect on the Hotel industry because teenagers are moreinterested to stay in hotels as compare to the adults. This factor affect on their profitability andthey hotel Hilton have to make strategies according to them. Earning also affect because every2
person have different different salaries middle class people stay in low budget rooms and otherwho are having better salaries they rent luxury hotels. Middle class people spent on hotelsaccording to their salaries.Consumer trends are changing due to the impact of digital technologyArtificial Intelligence In this modern world , customers are expected to be able to directly interact with HotelHilton across the different varieties of the digital channels and receive the rapid response.Artificial intelligence are capable to understand simple questions and they provide a properanswer of the questions. It is taking the burden away from the customer services staff and help inimproving the experience for the customers it is also include the other area of the Hotel Hilton.Recognition technology Recognition Technology like digital cards to unlock the room are main attraction andtrends for consumer. With change of the technology consumer trends also change they wantbetter technology which shows the royalty of the hotel. This technology is attracting teenagers tomuch but most of the hotels avoid this technology.Online application Now a days people book their hotel from their home before 2-3 days and they are gettingmany exciting offers and discounts for hotels, this is an new trends for customer and they aregetting good response from the consumers and with this trend they are getting reviews fromtheir customers online and better reviewed hotels are getting more customer hotel Hilton alsousing this technology and they are generating their most of the profit by this online hotel bookingapplication. Mostly teenagers are using those apps to book hotels and main reason to growth ofthis industry is because of this technology Analysis of how factors that influence consumer Behaviour and trends in hospitalityCulture factors affect the consume behavior in hospitality because in this industry peoplecome all around the world and they have different color , different culture and different demands, language barrios create problem for employees of this industry they have to understand theirdemand and according to that they have to give them services they have to respect reign of theindustry. Every customer is different in behavior some are good in nature , some are veryaggressive. Employees have to handle them and understand their demands.Most of the people go to the hotels with their families and teenagers go with their friends3
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