Consumer Behaviour in the Hospitality Industry

CONSUMER BEHAVIOUR IN THE
HOSPITALITY INDUSTRY

Table of Contents
INTRODUCTION...............................................................................................................3
LO1 ...................................................................................................................................3
P1 Different types of factors influencing consumer behaviour and attitudes in
hospitality organisation. .................................................................................................3
P2 Change in consumer trends due to impact of digital technology. ............................4
CONCLUSION...................................................................................................................4
REFERENCES..................................................................................................................6

INTRODUCTION
Consumer behaviours an study that how individual customers or groups buys or
uses the ideas, products and services to satisfy their wants. The study will highlight the
different types of factors which impacts the consumer behaviour. Moreover, the will
describe how consumer trend gets influenced by impact of digital technologies (Cheng
and Chen, 2017).
LO1
P1 Different types of factors influencing consumer behaviour and attitudes in hospitality
organisation.
Consumer behaviour can be defined as study in which how individuals customers or
groups buys or uses the ideas, products and services to satisfy their wants.
There are various factors which impacts the behaviour of consumer in hospitality
organisations.
Cultural factors- Culture influences the dimension of the human behaviour which
included buying and consumption patterns. Culture includes morals, beliefs, knowledge
etc. The consumers demands for the goods and services which are best suitable for
them. As in Hotel has to offer the food and services which are best suitable fotr the
consumers (Cheng and Chen, 2017).
Social factors- Social factors includes reference groups, role and status and family
members etc. Allocation this has an major impact on consumer buying habits as
customers take suggestions from them and according to that they make buying decision
so in this way it influences the consumer behaviour. When guest comes in hotel with
their family or friends their suggestion impacts the buying behaviour of the consumer as
they make an demand formulated the services by taking suggestions from them
(Mohammed, Guillet and Law, 2015).
Personal factors- Personal factors includes age, occupation, lifestyle, personality etc.
this has an major impact on the behaviour sand attitude as they make purchases
according to that. When the consumer is aged so their demand is also different as
compare to young consumers. The economic conditions has major influence on the
buying behaviours when the consumer is well settle and highly rich so their demand for