Implications of Dynamic Strategy and Disruptive Innovation Techniques

1. Introduction
• Disruption is the process that could be used by small companies with limited
resources to establish themselves in the competitive market.
• They go beyond the needs of the consumers, which helps them to create better
products in their businesses.
• Making better products with the help of innovations would benefit the business in the
future
2. Internal perspective
• The internal perspective helps in examining the business model, which would
implement the disruptive innovation to tackle the organisational challenges.
• Some of the challenges are-
2.1 Human resources
One of the problems that the manager is facing in the Essendon Food Solutions (EFS) is the
inability to understand the power of disruption as they had been trained in conventional
business programmes (Christensen et al. 2015).
2.2 Organisational culture
• Whenever any challenge comes in times of disruptive innovation, then, the
organisational culture should be able to control the resistance.
• As the company gives more importance to the senior executives, the leadership is
given to the people above the age group of 53 years.
2.3 Resource allocation
• The resource allocation includes financial returns that could prevent the development
of disruptive innovation.
• The company had got a good relationship with the shareholders as it had reached a
sound financial structure.
2.4 Organisational structure
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