Dynamic Strategy and Disruptive Innovation

DYNAMIC STRATEGY AND DISRUPTIVE INNOVATION

INTRODUCTION
• Disruption is the process that could be used by small companies with limited resources to
establish themselves in the competitive market.
• They go beyond the needs of the consumers, which helps them to create better products in their
businesses.
• Making better products with the help of innovations would benefit the business in the future.

INTERNAL PERSPECTIVE
• The internal perspective helps in examining the business model, which would implement the
disruptive innovation to tackle the organisational challenges. Some of the challenges have bee
listed below.
Human resources
One of the problems that the manager is facing in the Essendon Food Solutions (EFS) is the
inability to understand the power of disruption as they had been trained in conventional business
programmes (Christensen et al. 2015).

INTERNAL PERSPECTIVE (CONTD.)
Organisational culture
• Whenever any challenge comes in times of
disruptive innovation, then, the organisational
culture should be able to control the
resistance (Cacciolatti and Lee, 2016).
• As the company gives more importance to the
senior executives, the leadership is given to
the people above the age group of 53 years.
Control the
Resistance
Giving
leadership to the
experienced ones
Creates
sustainable
working culture