Management and Operation - Emirates airlines Group PDF

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Management and Operation

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Table of Contents
Task 1...............................................................................................................................................3
[Report]............................................................................................................................................3
Introduction..................................................................................................................................3
Definition and role of managers...................................................................................................4
Definition and leaders role...........................................................................................................4
Difference between managers and leaders...................................................................................4
Management and leadership role within application to different organizational situations........5
How chaos theory and management by objectives support growth and sustainable performance
......................................................................................................................................................7
Different theories and models of approach..................................................................................9
Conclusions................................................................................................................................10
Recommendations......................................................................................................................11
Task 2 [Presentation].....................................................................................................................12
References......................................................................................................................................22

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Task 1
[Report]
Introduction
This report is basically presented for the head team of leadership, to analyze understanding as
well as knowledge of the impact of the leaders and managers upon the operation of the Emirates
airlines Group within UAE. This airlines Group is a company that especially operates
international flights and succeeds in activities, infrastructure, growth, ingenuity, invention,
consumer awareness, management and leadership skills and is considered one of the best among
the other airline's companies in UAE. The company has taken several approaches, through its
leadership, to address both external and domestic challenges since its foundation in 1985. Such
approaches were accompanied by applicable strategy and management philosophies on different
contexts and principles. It also involved identifying new issues and the implications of change
within the company. The airline business is obviously a fast-growing industry with strong
competition between its players. This requires the development, ratification and maintenance of
strategies that could allow them to capture significant shares within the market, and to remain
and compete with other players in the market. This was Emirates Airlines ' mandate to resolve
both internal and external problems in its management, development, customer attention, and
response. As previously pointed out, the management and leadership have adopted various
methods and solutions to cope with, handle and resolve problems (Pierce, 2018).

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Definition and role of managers
Managers are seen as the individuals within an organization who organizes and manages the
operations of an enterprise to help them in achieving the company's desired goals and targets.
Managers ' role is essentially to formulate and create the plans and policies that are involved or
needed to make the enterprise a success and also to organize the actions of employees and other
staff in order to fulfill their respective tasks in line with their priorities to ensure that the goals
and objectives are effectively achieved. The administrators are divided at various levels within
an organization in order to coordinate the job in each area. The management also has concerns
about assessing the employees, their performance as well as to carry out those tasks through
which the regular implementation of the evaluation process can be attained by the company
(SADIK, 2018).
Definition and leader’s role
Those people within the organization who makes their work did form the other employees in the
context of meeting the goals of the company. Our teamwork and communication skills continue
to play a key role in helping workers and completing the dream of the company within them.
This in short means that they make the employees work in such a manner that they can achieve
the objectives of the company in a fruitful manner. Leaders ' main purpose is to influence the
employees and inspire them to perform in an organization and thus improve their efficiency and
productivity.
Difference between managers and leaders
Management ' and leaders ' positions are often seen as similar, but the difference lies between the
duties of management and the leadership to get the employees to employment for the company.
Managers Leaders
They are the ones who tend to set the
company's priorities and objectives.
They tend to make such a person who can
become good managers and attain those
objectives.
They communicate all the laws and policies
to the leaders.
They further communicate and try to
influence the employees to implement those
policies.
It directs groups. It directs teams (Mansour, 2017).
Creates those ideas which can be Leaders are the ones who implement those

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implemented for the betterment of the
company.
ideas which are created by the leaders.
Their job is to have focused upon the
things.
Their duty is to focus on the people.
Planning the things to be done in an
effective manner is their major role within
an organization.
Their major role is to inspire people to do
something good (Logothetis, 2018).
They basically tend to direct the employees
for conducting their duties in an effective
manner.
Motivating the employees for doing their
duties is the role of the leaders.
Management and leadership role within application to different organizational situations
The managers and leaders of Emirates airlines organization have the following functions:
 Controlling- Managers are responsible for controlling and implementing the measures
developed and enforcing the plans made by the members of the Emirates Airlines Group.
Managers monitor the performance of employees using the board and policy staff
standards (Dahiya, 2019).
 Coordinating- The managers of Emirates Airlines Group coordinate the functions of the
organization for improved performance. Diverse department roles, like manufacturing
and financing, also provide the business with high quality products at the best prices. On
the other hand, the organizational operations use best practices in coordinating and
developing good management capacities within the company.
 Directing- These are the supervisors who handle all the jobs that all Emirates Airlines
Group workers have to do and the managers have an extremely important part in forming
a team and leading them on all the ways to achieve the job adequately. (Al Shurideh,
2019).
 Organizing- the managers of the Emirates Airlines Group very well executives plan and
use the organization's tools in an appropriate way to meet the corporate objectives. The
leadership's job is to allocate resources in an effective manner and enable their workers to
carry out the tasks that the available resources are used to achieve the best results.

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 Planning- Managers of the Emirates airlines company is to have an important function in
preparing and identifying the company's goals for growing the performance and profits of
their aircraft. The company's approaches for the company's targets include collaboration,
training to the staff, enhanced moral standards and consistency circles, which can help
them to build consistency in the commodity for the continuous improvement of the
production process. The task of leaders within the organization of Emirates Airlines
Group is to express such responsibilities that managers have to their workers and to focus
the efforts so being made by them while achieving these goals and targets.
 Staffing- it is the manager as well as the leaders who will hire the best of the staff for all
the sectors within the Emirates Airlines Group and assigns them to work based on their
skills as well as the capabilities. Continuous motivation is provided by the leader to all
the employees to work in an effective manner i.e. in accord with their capabilities. They
will also help them to communicate all the policies in such a manner that they can
perform in an outstanding manner and also evaluate their performances (Ioannou, 2017).
The role of managers and leaders is to ensure that the organization works towards the desired
goals. Management functions and different leadership features and styles contribute to the proper
functioning of management functions. Emirates Airlines Group confronts a scenario in which
fuel prices, inventory, and facilities escalate in a quick stage and efficiently execute management
roles and leaders ' ability to plan and introduce plans that could cover production costs in order to
increase sales and profits of the company (Yamashita, 2019).
There are several management philosophies and their leadership skills often reflect the
performance of the activities of the organization. The Corporate Management Department of the
Emirates Airlines Group is focused on management philosophies and integrates management
efforts to reduce production costs.
 Contingency theory of management- This approach reflects on the shift of tactics as
situations change. The leaders play an important role in influencing employees in
changing their operations to meet the challenges on the market. The executives of
Emirates Airlines Group have taken account of the factors behind a rise in manufacturing
costs and have used strategic strategies to adjust operational activities in order to
minimize the high prices of materials and equipment purchased from manufacturers.

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 The behavioral theory- It The Emirates Airlines Group is established in compliance
with strategies that represent the skills and abilities of workers and that executives use a
collaborative leadership style in which members effectively communicate with staff and
the employees ' philosophy is described. (Redpath, 2017).
 Classical management theory- It is implemented in Emirates Airlines Group, where
managers tend to develop productivity-enhancing policies and leaders tend to motivate
employees to effectively meet all desired targets.
 The contemporary theory of management- In the current state of rising sourcing and
manufacturing costs the Emirates Airlines Group uses this principle. Managers should
plan for the delivery of raw materials, including selecting suppliers, at a lower price. On
the other side, the leaders utilize their traits to inspire staff to use advanced techniques to
reduce production costs and resist change by creating a secure community that has
effective communication skills. (Ulewicz, 2016).
How chaos theory and management by objectives support growth and sustainable
performance
Chaos theory is a very complicated nonlinear as well as dynamic system or the part of
management. Nonlinear is a type of change that suggests that change in any one variable or the
product cannot tend to have a similar kind of reaction for the other similar or related types of
variables. On the other hand, dynamic system refers to anything that can bring changes or is
evolved within time.
Profit maximization is the biggest task before both the leaders as well as the managers and in this
context, the Chaos theory can be implemented as a very effective tool that can help the company
to support the level of its growth as well as bring sustainability within their performances
(Marshall, 2020).
Strengths
 To modern research and innovation, chaos theory is commonly applicable.
 There will be a fundamental change in connectivity and administration, as in many other
fields of industry.
 Research and study by academics in this field can be extremely useful in business and
finance so the managers and leader of the Emirates Airlines Group must successfully
adopt this theory.

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Weaknesses
 Mostly because of the input parameters, that becomes the biggest limitations of
application of Chaos Theory within the Emirates.
 The methods selected for the estimation of such parameters are based on the conditions
underpinning the data and, on the study, to do so.
 Disorder Theory is not as easy to consider a straightforward implementation in the
market world automatically, but it is definitely interesting to research modeling the
business atmosphere using the experience of disorder.
Management by objectives, on the other hand, helps the company to clearly define all its goals,
duties of the employees in that context, monitoring of the performance by the managers,
motivating the employees via the leasers as well as reviewing the performance of all the
employees i.e. whether they are attaining success In their role or not and lastly sending the
feedback for all the work so being done.
This theory has number of strengths and weaknesses and some of them are as under:
Advantages Disadvantages
It will provide the managers and leader a
better managing ability within the Airline
Group.
If the managers will not have efficient skills,
then this theory may also have negative
impact upon the Emirates Airline company.
It tends to clarify all the roles and
structures within the organization so will
help it to function in a better manner.
The managers who lead the project should
also understand the company's key policies
and the position of the organization. They will
always be conscious of principles for
preparation and possible predictions. Unless
certain main elements are not known, this
method can prove lethal.
It will also help all the members of the
Emirates to become highly committed
towards their wok.
Fixing goals is not a straightforward job. To
come to the conclusions, it requires a lot of
information. The targets should be checked in
order to assess performance. Those targets
cannot be verifiable, and consideration should
be taken when identifying these targets

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This theory will help in developing the
effective control within the organization.
This theory is based upon the short-term
objectives.
Different theories and models of approach
Situation leadership relates to the type of leadership in which the leadership style relies on the
abilities and expertise of the staff that have an impact on them to accomplish their job. With this
kind of leadership, the corporate structure of Emirates Airlines Group can be influenced as the
members adopt different management styles in various situations. In the following situation,
situation management will play a major role in the present situation of the business in which the
organization is faced with increased costs. Systems management in Emirates Airlines Group The
executives monitor the jobs of the staff to interpret the company's conditions to ensure the
workers perform as needed, for example, by the Emirates Airlines Group, and adjust their
companies. It encourages the operating personnel to boost activity (DiFazio, 2017).
Goal management plays an important role in handling organizational issues through the
coordination of decision-making with personnel and the integration of supervisors into their task
experience. The task management strategy will empower workers to feel valued by the
organization. This can help to make their job effective. The philosophy of insecurity reflects and
moves the organization on the changes in the market, its stakeholders, and the management
response to these shifts.

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Conclusions
The report concludes that the theories of management operations and management styles are
applied according to the theories to achieve better results. The research reports on management
philosophies such as current philosophy, where practitioners should strive to remove conditions
of transition opposition, traditional and behavioral theories, and forms in l Philosophy.
Here are a number of benefits which are been acquired by Emirates Airlines through the
application of theories and some of them are as under:
 It will help the Emirates Airlines Group to maximize the productivity from their
employees and also would help them to become more efficient and customer friendly.
 It will also help the Airline group’s member to take better and simplified decisions that to
within proper time limit.
 Application of this theory will also help the Airline group to increase the active
participations of all their employees and also provide them assistance in thinking
creatively and objectively by using the scientific processes.
 Adapt all the global changes in an accurate manner.

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Recommendations
 It is highly recommended for the leaders and managers of the Emirates Airlines Group to
follow adequate procedures and adhere to all the policies in an effective manner.
 They also need to take effective steps that can be helpful in creating a better environment
for the employees to work within and accomplish all they are as well as the company’s
desired goals.
 Both the leaders as well as the managers of the company need to be committed towards
their work i.e. must be proactive individuals who are always ready to work for the
betterment of the company.
 Conflicts are very normal and can be raised in all the companies, but the leaders and
managers of the Emirates Airlines Group must hire such a person who can resolve all the
existing quarries.
The Emirates Airlines Group can attain success in the future is these minor suggestions are taken
into consideration.

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Task 2 [Presentation]
Slide 1
Slide 2
The operational department within the Emirates Airlines Group works for the safely and
efficiently with the airline's aircraft. They are basically prepared to establish and implement all
the rules and procedures which are essential for maintaining protection and comply with all the
operational requirements of the FAA. This includes all instruction for pilots and flights, both
original and ongoing, and sets out protocols to be practiced before, during and after each flight in
order to provide protection.
Line Personnel- it include all those activities which are involved in producing and selling
services for an airline group, such as engineers, aircraft technicians, pilots who operate, travelers

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servicing and performing numerous safety duties, airport check-in personnel and door workers,
airport passenger booking and handling staff and ramp control officers, security guards etc. For
general, line staff was grouped into three main categories: infrastructure, repair, travel, and sales
and marketing. Such three groups form the core of an airline and comprise typically 85% of the
staff of an airline.
Maintenance- The group of Emirates Airlines has one replacement basis for maintenance
installments and aviation adjustments; larger airlines often have more than one replacement base.
Airlines or primary airports run smaller aircraft maintenance facilities where planes are expected
to be kept overnight. Such plants undertake routine maintenance and retain a wide range of
replacement parts, known as key repair plants.
Sales and marketing- this section of the Emirates Airlines Group covers advertising,
preparation, marketing, selling of bills and freight, appointments and client service and food
service. At the same time as these are all relevant, pricing and preparation may make or ruin an
airline and since deregulation, they all are becoming more difficult. As discussed in the
following sections, the rates of airlines sometimes adjust in view of availability and order and
adjustments in competitors ' costs? Tickets. Schedules alter less often, but far more often than
before production was governed by the government. Organizations utilize sophisticated
computer tools to market their own travel agents’ rates and plans to keep track of them.
Reservation and ticketing- There are significant changes in Emirates Airlines Group for,
simplifying the procedure i.e. for the travelers to book and buy a ticket. In the airline industry,
online trading plays an important role. All the major airlines now also sell online tickets to
domestic or international air travel in addition to paper tickets provided in the past. Electronic
ticketing offers an airline with the ability to record purchases and monitor travel usage.
Passengers are no longer concerned with transport or lack of their fares. Passengers can not only
make or adjust reservations, seek refunds etc. from the lowest price for transportation.
Staff personnel- These include regulation, accounting, administration, and employee relations
and public relations professionals. This helps the function of line staff’s, helping the Emirates
Airlines Group to operate efficiently and profitably. The majority of employees are clustered in
the seven main categories of jobs that are common for large businesses: accounting, properties,
information services, staff, medical, legal, public relations, and preparation.

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Subcontractors- While major airlines normally do their own operation; they usually operate for
certain operations with other organizations. The maintenance of planes, illumination, airport
security, food and some service may be part of such operations. Emirates Airlines must keep
staff in the hubs and other main stations and will subcontract all or some of this job.
Furthermore, whether the airline does the job itself or is relying on other vendors, the company is
responsible for the enforcement of the applicable federal security standards.
Slide 3
Provide inspired leadership for the organization.-conducting the operation of line personnel
very talented as well as skill employees so the managers of the Emirates Airlines Group needs to
provide such inspired leaders who can motivate the employees at all the stages of conducting
their functions and hence to get success (Lathrop, 2019).
Make important policy, planning, and strategy decisions- line personnel’s operation also
requires the managers to play a very essential role in making such a policy and get itself
responsible for planning, implementing and taking all the essential decisions on their own self
while meeting the goals of the company.
Develop, implement and review operational policies and procedures.-it’s the most essential
role as well as the responsibility of the manager in this airline group to develop adequate plans,
try and implement them and also collect reviews upon the same for its betterment.
Assist HR with recruiting when necessary-staff personnel are considered as the very important
part within the airline industry so it is very important for the managers of the Emirates Airlines
Group to assist its HR in recruiting correct personnel for the required post.

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Help promote a company culture that encourages top performance and high morale-at the
time of conducting the sales and marketing operation the company’s manager will require to help
its operators to promote and held its campaign in such a manner that the culture of the company
can be reflected on the top.
Oversee budgeting, reporting, planning, and auditing- the operation of forming the
subcontracts needs to have an adequate budgeting, planning as well as auditing and thus is the
biggest role as the head and responsibility of the managers as the leading team to make it in an
effective manner so to meet the objectives of the company.
Work with senior stakeholders- all the operations so being conducted by all the employees
within this airline company needs proper planning which needs to be very effective one and so
the managers need to discuss all the roles and responsibilities along with all the senior
stakeholders prior to distributing them.
Slide 4
Ensure all legal and regulatory documents are filed and monitor compliance with laws and
regulations- it is the duty of the managers of the company to be 100% sure that all the legal as
well as the regulatory documents are compiled and that to the existing laws made by the
government and other authorities so to attain success for the company (Battaïa, 2018).

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Identify and address problems and opportunities for the company- the operation of
maintenance also gives a very essential responsibility to the managers as here they need to play
the role of a watchdog who needs to identify all the existing issues within the company, try to
address them with the help of other senior stakeholders and provide opportunity for getting
improvements.
Build alliances and partnerships with other organizations- reservation and ticketing operation
requires the managers to build such allowances which can very easily attract the number of the
customers and hence build attractive future for the company.
Support worker communication with the management team- all the operations so being done
within the company need the support of the workers so the managers need to communicate all
the decisions and plans so being taken in an effective manner for attaining the success of the
company (Hazarika, 2016).
Slide 5
An organizational manager helps to instruct and manage the workers to consider their needs and
wishes. Managers have a lot of value amongst the organization as they are very important for the
same. On the other side, executives analyze the changes that have occurred in the global
environment and make choices that support Emirates Airlines Group. The approaches of
management are of various types. Emirates Airlines Group selected such types in order to
maintain influence in the workforce successfully. The below are the following styles:

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Increasing the revenue- The business activities executives help to improve and calculate the
company's profit ratio. Revenue growth contributes to the company's expansion in several
markets and a new market segment. Additional sales can lead to new goals being developed and
achieved (Soto, 2019).
Trends in the market- Some or more patterns exist on the sector per new day. This is crucial for
meeting and improving these patterns. The Emirates Airlines Group is taking steps to make
products and services available to and happy with customers in accordance with these trends.
(Van der Merwe, 2017).
Increasing the sale- Operational management helps to increase product and services revenues
by research into new technology and competitive advantages to the company.
As stated above, managers and leaders play important roles in the Emirates Airlines Group. The
leadership with management and employees allows the company, according to its ability and
capability, to understand the optimal performance and use capital. Decision-making allows
assessing and examining the capabilities of each case. Depending on market conditions, the
desires and expectations of the employee and consumers are determined and met. There is proper
planning to ensure accurate results and quality can be achieved in the execution of the
operations.
Slide 6

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Just in time- This approach adds to the emphasis upon the production process of the Emirates
Airlines Group. The method is to be completed with the set goals on schedule. It assists in the
early planning of the tests. The cycle can be done on time by reducing waste of resources and
making full use of them. In fact, equipment and tolls are taken care of to adjust the output with
the desired results (Chiu, 2016).
TQM- Total quality Management is the mechanism that can schedule performance for a long
time within the Emirates Airlines Group. The success comes for a long time and helps to make a
living. This also helps maintain consistency and the price of the company's airline services.
Lean production- Such principle explains the strongest means of obtaining the outcomes or
tests for the Emirates Airlines Group. Different factors influence the performance so in order to
achieve the optimal performance, one of the key factors is to reduce waste by using capital
depending on its efficiency and capability. The managers and leaders remind their staff regarding
resource efficiency and wastage management. This approach improves job efficiency and
strengthens the abilities of the workers (Wafik, 2017).
Slide 7
Unlike internal factors, external factors affect external components, which are not under the
company's control. Taking into consideration the outside world, entrepreneurs should adjust their
marketing plan accordingly to make it more adaptable to the external environment. Most
parameters are known as external components. The current economic situation, regulation, the
surrounds ' facilities and consumer expectations are some of the most relevant and excellent
influences.

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Economic situation- it is an external dimension where the economics is one of the most
important reasons for the company’s success. Some of the variables contributing to the economy,
such as interest rate volatility, economic crisis etc., influence the consumer demand and
therefore, the income of the companies directly and seriously (Sultan, 2019).
Laws- Local government rules and regulations play an integral part of business growth. Many
nations are prohibiting other sectors from evolving through their rules. The business could be
affected. On the other side, the local government promotes certain sectors actively and
consistently with its rules and regulations. Therefore, as law permits organizations to participate
in local industries outside of governments, they are potentially providing an enormous financial
source of support for local companies.
Technological factors- For Emirates Airlines Group, these kinds of innovations have been at the
center of artificial intelligence, sophisticated internet searches and other high-tech activities. For
examples, UAE Airlines decided to use a computerized flight reservation system and Bank of
America took an automatic control system. Regardless of your company’s scale, development
has both measurable and immaterial advantages (Hitka, 2018).
Customer demands- One of the most important factors of Emirates Airlines Group is fulfilling
customer requirements is a must for the sustainability of companies. The company is specifically
designed for the desires of consumers and then the business will thrive under any conditions
without carrying out this mission. Besides being the leading businessmen, not only should their
desires be known, but also personalized.
Slide 8

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Resources of the organization- Many resources exist in an organization and communicate with
each other. Emirates Airlines Group manages assets such as human resources and raw materials.
In order to use them effectively and make the right choice, such tools must be handled carefully
and consistently. Barclays ' decision-making and organizational strategy are the result and
efficient employee (Ichinose, 2016).
Financial status- Emirates Airlines Group financial status and expertise allow executives and
administrators to build effective plans to move in the right direction. Cash flow and earnings etc
are reflected in the decisions concerning the quality of the products and services offered to
consumers and in Emirates Airlines Group production.
Market trends- Different developments are measured in the Emirates Airlines company and
airline industry every different day. Such developments must be adequately examined on the
industry and help to identify client and operational requirements. The market trends are effective
in the company if adequately evaluated and vice versa (Lin, 2018).
Political changes- Every country's political environment has a greater influence on business.
The political climate is affected both domestically and globally by political structure, doctrine,
government strategy, the existence and scale of bureaucracy, the political stability of the region;
foreign policy and security policy; and the appearance of the region and its leaders.
Technological factors- It considerations influence industry in terms of technology innovation,
technical development, and consumer effect. Every technical development thus significantly
affects a country's industry. The size, price, and size of plant and equipment that are to be used in
a business are defined by the kind of technologies used by the client.

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Slide 9
The leader and manager's partnership must be focused on each employee's needs and wishes. The
company Emirates Airlines is also liable for the function. The chief and supervisor are
accountable and liable for assessing and analyzing the business environment properly. Members
and executives contribute their money to future trends. On the one side, the leaders evaluate the
burden on the market. The managers, on the other side, invest the money for every company.
The authority of managers is delegated to their team leaders to use their power and take measures
according to their roles and activities. Such power and commitment contribute to the fulfillment
of the goals and targets of Emirates Airlines. The managers direct departments and workers. The
employees pursue the instructions of the boss and rely upon the supervisors ' decisions (Izzo,
2019).
Diverse corporate control systems and influences affect the business environment adversely and
favorably. Such considerations such as expense, efficiency, etc. are properly assessed to render
the approaches successful to meet the Emirates Airlines group’s goal. Such factors contribute to
the organization's market value and customer satisfaction. The consumers become unsatisfied
with the expense and poor product quality and lose their trust. While pursuing the purposes and
targets, systems are an annoyance. The demands proceed to a determination in the Emirates
Airlines department. It also adds to the waste of resources and job delays due to incorrect
decisions and misanalyses in the business environment.

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