Marketing Essentials of Rolls Royce
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Added on 2021-02-20
Marketing Essentials of Rolls Royce
Added on 2021-02-20
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Marketing Essential
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Roles and responsibilities of the marketing function.............................................................3M1 Analysis of the roles and responsibilities of marketing in the context of marketenvironment.................................................................................................................................5P2 How roles and responsibilities of marketing relate to the wider organisational context.......5M2 Significance of interrelationship between marketing and other functional units.................6TASK 2............................................................................................................................................7P3 Compare ways in which different organisation prefers to apply marketing mix to itsplanning process..........................................................................................................................7TASK 3............................................................................................................................................9P4 & M4 Produce a detailed, coherent evidence-based marketing plan....................................9CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing essential is one of the prominent concept, which says how business entity usedto controls their marketing operations which plays in success of the business. Marketing is thefull-fledged process which basically includes vision or mission, strategic objectives, analysis ofthe business capabilities or control measures onto above. In the current era, role of marketingessential plays its parallel roles in development of the strategies and action plan which is usefulto take necessary decision making (Tan and Sousa, 2015). This report will be carry on RollsRoyce which is British leading auto-mobile and engineering firm incorporated in February 2011.Firm is specialised in designing, manufacturing and also distributing power system such asAviation turbine engines and other tools. The aim of this report is to discuss the key roles andresponsibilities of the marketing level function, roles and responsibilities of marketing related tothe wider roles. Also, report will also put its emphasises on analysis of the marketing mix andhow it contributes to making of complete marketing plan. In last, critical review will also be putto analysis of theory, if in case to be discuss along with finding results or results of the same.Marketing function are universally comprises of the roles of the business firm, which assists inidentifying and source potentially successful products for market and promotion as well. Thesemarketing functions are common in nature and thus involves plan for product, doing detailedmarketing research, development process, doing sales, promotion and sales for the business atthe greater length. The universal marketing functions are as follows: TASK 1P1 Roles and responsibilities of the marketing functionMarketing is a concept which has statutory focus on making products directly reach to thecustomer in given point of time. Using marketing as a tool, businesses are now focusing on usingcurrent trends & era to establishes a kind of an effective decision making to accomplishes goalsor objectives of given business entity (Alford and Page, 2015). Customer behaviour is changingon time to time basis and their needs or wants are determining on an optimised basis. Ifmarketing is the tool, its core base function are support to act into the defined manner. The focusof these marketing function is to make firm works out with higher responsibilities as well asadvantages to get businesses such as Rolls-Royce to achieve their desired goals.
Sources: Elements of the marketing function, 2018Rolls-Royce, which is one of the leading firm consists of all marketing given in an abovediagram. Buying, selling and transporting all are post-purchase elements of the marketing levelof function and as well as marketing information, risk taking and standardisation & grading allare part of pre-purchase elements of the marketing function (Fan and et. al., 2015). Marketresearch is the key element of marketing function, which involves searching for the product idea,using analytical tool to generate strategies or implements and evaluates the controls measures toevaluate strategies taken accordingly. In context of the Rolls-Royce, roles & responsibilities ofthese functions are as follows: Implementing market strategies: An initial roles of the marketing function is depicts thedevelopment of the strategies as well as planning for business future developments. Manager ofthe Rolls-Royce are required to do market research on development of any new auto-mobileproducts or bringing changes into existing aviation engines and suggests recommendation forsame. Role of strategies of the marketing function is to determine an organisational objectivesand links is to marketing functions to implements the same. Illustration 1: Elements of the marketing function
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