Research Project Assignment - Importance of Digital Technology
31 Pages8188 Words84 Views
Added on 2020-10-04
Research Project Assignment - Importance of Digital Technology
Added on 2020-10-04
ShareRelated Documents
Research Project
Table of ContentsTITLE .............................................................................................................................................1INTRODUCTION...........................................................................................................................1P1) Research proposal which clearly define question and hypothesis with literature review. 1P2) Research methods and approaches to primary and secondary research..........................7TASK 2............................................................................................................................................9P3 Conduct primary and secondary research by using appropriate methods and techniques9P4 Conduct primary and secondary research by using appropriate methods and techniques.12........................................................................................................................................................12TASK 3..........................................................................................................................................21P5 Communicate research outcomes in an appropriate manner for the intended audience.21TASK 4..........................................................................................................................................24P6 Reflection on the effectiveness of research methods and techniques. ...........................24P7 Determine alternative research methodologies for the project........................................24REFERENCES..............................................................................................................................26
TITLE “To determine the importance of digital technology to bring out development andefficiency in operations for an association”. – A case study on 4Com Plc.INTRODUCTIONIn the world full of digitalisation each individual and organisations are engage in variousactivities that are based on digital equipment. Each small as well as large business concern areconcern on developing organisational performance and productivity as to enhancing theircapabilities at market place (Sweetser, and et. al., 2015). Digital tools and technologies areeffective in enhancing organisational performance through implementing right tools at rightplace this also effective in reducing the extra cost and expense in production. High productionhas direct influence on improving sales and revenue of firm through attracting wide number ofpeople for their firm and its goods and services. 4Com Plc provides telecommunication productsand services to business in the United Kingdom. The company basically deals in digital handsets,call recording, computer telephony integration, on hold marketing, voicemail, call managementand call reporting, online billing, wall-board display software, broadband, maintenance, VoIPservices, phone system, business mobile, iPads for business and telephone system maintenance(Hughes, 2012). This report contents the study about the impact of modernized advancements inthe improvement and accomplishment of firm. In this a predestined point and targets are madewhich are valuable in take the necessary steps appropriate route through utilizing capabletechniques. Composing overview expect feasible part in giving theoretical framework byseparating the sentiment diverse scholars and creators. Close-by this, for growing more qualifiedoutcome, get some information about have a few frameworks which need to help fittingly. Alongthese lines, by accumulate particular data fitting judgement passed on around isolating and itstranslation. P1) Research proposal which clearly define question and hypothesis with literature review. As a small telecommunication company 4Com Plc is concerned on gaining attention oflarge number of people towards their firm as to providing high quality products and services.4Com Plc was propounded in the year of 1998 as a telecommunication company which isheadquartered is in United Kingdom. The major purpose of firm is to attain high growth andrevenue at market place through enhancing their performance and productivity. Thefundamental duty of each business organisation is to fulfilling the basic desired of buyers as to1
sustain them for long time for gaining long time benefits from them. Consumers are the essentialelement of market as the production and productivity is based on customer’s preference. ThisResearch is based on the importance of digital tools and technologies in maximising sales andrevenue of firm. The major motive of each small as well as large business organisation is toidentifying the changes that are arises in the trend and customer’s perception and producinggoods and services according to the changing needs and wants of people. Digital tools andtechnologies plays a vast role in exploring all business activities at wide range through providingfast and easy services to the potential buyers as to satisfying the needs and wants of people andthis also effective in gaining a competitive edge at market. The main aim of conducting researchis to enhance the skills and knowledge of the concerned learner in the field of marketing as howdigital tools plays an effective role in improving the productivity and performance of firm. Research AimIt is considered as the most important part of research project because the whole workand activity of research rely on the title and aim of the research (Drucker, 2012). This consist asan issue which is needs to be analysed by research for conducting a research work. The aim ofthis particular research is to determine the importance of digital technology to bring outdevelopment and efficiency in operations for an association – A case study on 4Com Plc.Research ObjectiveThis part of research relies on the research aims because in this various objectives areprepared which are significantly interlinked with research title. This provide help to theresearcher for carry out the operations and activities of research in systematic manner. Someessential objectives are described as below: To identify the necessity of digital technology for business development.To evaluate the importance of digital technology in order to maximise efficiency inoperations of 4Com Plc. To articulate relationship between digital technology and growth of 4Com Plc. To recommend various ways by which firms will sustain their performance at marketplaces and attain competitive advantage. Research QuestionThis part of research is interlined with research objectives as these are created as per thepredetermined objectives of the research (Orton-Johnson and Prior, 2013). Questions plays an2
effective role in conducting literature review with viewpoints of various writers and authors.Some essential questions of research are evaluated as below: What is the necessity of digital technology for business development? What are the importance of digital technology in order to maximise efficiency inoperations of 4Com Plc? How to articulate the relationship between digital technology and growth of 4Com Plc? What are the essential ways by which firms will sustain their performance at marketplaces and attain competitive advantage? Literature ReviewIt is the most important part of research work as it helps in performing research byincorporating viewpoints of different authors and writers. This section helps in demonstrate theunderstanding and ability of researcher as to critically evaluate different field of research project.This section relies on view point of different authors, writers who do have special skills andknowledge about the topic of the effectiveness of digital tools and technologies to maximise theperformance and productivity of firm (Laudon and Laudon, 2015). Past research is also plays aneffective part in conducting literature review in systematic manner. The necessity of digital technology for business development. As per the view point of Sabella, Poynton, and Isaacs, (2010) digital tools andtechnologies are effective in attaining high growth and success at market place. In theenvironment of digitalisation organisations are concern on adopting valuable tools andtechnologies at work place as to developing organisational performance and productivity atmarket area. Technologies can be considered as the most important part of any businessorganisation as it helps in making organisational operation more easy in nature. Effectivetransformation in digital tools and technologies reshapes every element of business or its variousoperations. As a small telecommunication company 4Com Plc is focused on providing variety ofgoods and services to their significant customers as to creating more awareness among people.Successful digital transformation can only be achieved through collaboration, thoughtfulplanning, and the inclusion of every department (Casey and et. al., 2011). The necessity of digitaltools and technologies can be describing as below: It creates business more efficient: Digital Tools and technologies plays a vast role in developingorganisational performance and productivity at market place as to emerging new methods at3
work place. It will allow to be more effective and efficient in the operations of organisation.Various tools like word processing program, Electronic bookkeeping system etc. are making lifeeasier for business. Businesses can plan calls of sales and appointments, track time of employeeand work out necessary tasks very quickly (Chaudhuri, Dayal and Narasayya, 2011). 4Com Plcis a small business enterprise, who deals in variety of digital tools and technologies in thecountry of United Kingdom. Company is widely concern on adopting new tools as tomaintaining proper records of firm in effective manner, which may lead towards high growth andsuccess. Digital technologies allow the firm to make better decision: Decision making can be describedas the most important part of business organisation as the growth and success of firm are basedon effective decision making. Digital tools and technologies helps in properly implementation ofall resources in order to create appropriate decision which is beneficial for firm or its growth. Asa small firm company is focused on creating an effective decision as to developing theirperformance and productivity at market place (Laudon and Laudon, 2016). Computational accuracy: This is very important especially in the case of numbers. Modernspreadsheets like excel with its hundreds of computational formulas helps ensure accuracy.Accounting programs like Quick-books allow businesses to accurately keep inventory, make andrecord sales, manage and pay bills and handle payroll. Now books can be regularly maintained ina software program and financial statements can be generated in moments.Communicate more efficiently: Whether it’s about instant messaging the co-worker across thehall or Skype with clients across the ocean, technology has made connecting in real time veryeasy. use of social media like Facebook, Instagram and twitter for promotional activities hashelped businesses to grow exponentially in their respective sector (Vodanovich, Sundaram andMyers, 2010).The importance of digital technology in order to maximise efficiency in operations of 4ComPlc.As per the views expressed by Charles C. Snow, Orenstein Devik Fjedstad and Arthur M.Langer, 2017, Digital tools and technologies plays an effective role in maximising organisationaloperations and performance at large level. The basic objective of each small as well as largebusiness enterprises it to attaining high growth and success at market place through offeringvariety of goods and services to their significant customers who are willing to taking advantage4
of offered products and services of firm. 4Com Plc works in as a small telecommunicationcompany in United Kingdom and widely concern on providing various products and services tothe local people and business organisations as to sustaining growth and success at marketenvironment (Wheelwright, 2010). Proper implementation of resources leads the firm towardshigh profitability. Digital tools and technologies has huge importance in maximising sales andrevenue of firm through increasing the quality of products and services which are offered to theirpotential customers. Importance of digital tools and technologies are described as below: Increasing productivity: Organisations are focused on adopting new tools and technologies as todeveloping organisational productivity. High productivity leads the firm towards high growthand success as it helps in attracting large number of buyers towards firm and its offered productsand services. Emergence of new methods are effective in enhancing productivity of firm. 4ComPlc works in a variety of telecommunication products and services, company is concern onadopting new tools and technologies as to creating advancement in their products and services(Costa and et. al., 2013.).Enhance profitability: In the world full of digitalisation mostly people spend a huge time ondigital products as these are helps in making humans life more easy and comfortable. Largenumber of people are based on digital tools and technologies and use them at continuous basis socompany such as 4Com Plc are concern on developing new and innovative products at marketplace as to enhancing profitability of firm through gaining attention of people. Automate Tasks to save time:Tasks which are performed within the organization needs toautomate at frequent basis as to save time and bring efficiency and raise productivity of the firm.Manual workings are constantly being replaced by technological changes. Organisations areconcern on adopting new tools that are helps in saving time and cost of firm, digital equipmentsare helps in saving extra time and cost of firm (Ozdamli and Cavus, 2011). The relationship between digital technology and growth of 4Com Plc.As per the opinion of Sam-Edmunds, 2018, digital tools and technologies has an effectiverelationship with organisational growth and success. Innovative tools and technologies areessential in developing organisational performance and productivity. Each small as well as largebusiness organisations are concern on applying most effective strategies as to enhancing growthof firm. The relation between increment in gross income and gross revenues are the same merelyhave different cognitive content and objectives. For increasing sales and revenues each need5
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Primary and Secondary Research Projectslg...
|36
|8612
|351
Impacts of Digital Technologies on SME Assignmentlg...
|33
|9236
|43
Business Research Project TITLE:1 INTRODUCTION 1 P1 Research proposal which clearly define question and hypothesis with literature reviewlg...
|40
|11749
|130
P1 Produce a Research Proposal that Clearly Defines a Researchlg...
|27
|6449
|406
TASK 11 Research Project INTRODUCTION 1 TASK 11 Research Methods 4 TASK 28 Primary and secondary research using appropriate methods for business researchlg...
|39
|7888
|209
Impact of Digital Technologies on Organisational Performance : Case Study on Telecom Pluslg...
|28
|7423
|170