Module code: Introduction 3 Use of AIDA to promote Travelodge's video campaign
VerifiedAI Summary
1 Travelodge’s video campaign Student ID: Module code: Module title: Introduction 3 Main contents 3 Benefits of integrated marketing communications 3 Two elements of the promotional mix 3 Promotion mix element use by Travelodge 4 Channel used by Travelodge to increase its brand recognition 4 The key message in Travelodge's video campaign 4 The key target audience of the video campaign 4 Use of AIDA marketing theory 5 The method used by Travelodge to collect the feedback 5 Conclusion 5