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Comparison between Air Asia and Malaysia Airlines

   

Added on  2021-06-01

8 Pages1832 Words453 Views
1.0 INTRODUCTION Air Asia was established in 1993 with commenced operations in 1996. In2001, Tune Air Sdn. Bhd. (Tony Fernandes’s company) was purchased this airlinesfrom DRB-Hicom. Air Asia never look back after that. Basically, Air Asia’s first andmain base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur InternationalAirport, while its secondary hubs are at Kota Kinabalu International Airport, SehaiInternational Airport and Penang International Airport. Air Asia is well known asMalaysian low cost airline and even Asia’s largest low fare, no frills airlines. Theairline claims “No Admin Fee”, but has some fees for services which are free onother airlines. Air Asia slogan is “Now Everyone Can Fly”. Malaysia Airline Berhad is also known as MAS in short. MAS is founded in1947 as Malayan Airways, but it has change its name as Malaysian Airline System in1 October 1972. MAS is the flag carrier which is own by government of Malaysia.MAS headquarters is situated at Sultan Abdul Aziz Shah Airport in Subang,Selangor. MAS operates flights at its first base in Kuala Lumpur International Airport,and secondary is base in Kota Kinabalu. Malaysia Airlines has two airlinesubsidiaries, which is firefly MASwings. Firefly operates scheduled flights from itstwo home bases Penang International Airport and Subang International Airport. Theairline focuses on tertiary cities although has recently launched services to Borneofrom Kuala Lumpur International Airport. MASwings focuses on inter-Borneo flights.Malaysia Airlines has a freighter heat operated by MASKargo, which managersfreighter flights and aircraft cargo-hold capacity for all Malaysian Airlines’ passengerflights. The slogan of her Malaysian Airlines is “Going Beyond Expectations”. 1
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2.0 ANALYSIS 2.1 companies that do a better job of engaging attention and building yourinterest in its products. Between these two companies, Air Asia is more creative in its poster than itsMAS poster. For Air Asia companies, their posters look more vibrant and stand out,whether they're young or old. The colours they use are the ones that can enhancethe look of a poster because every poster they make should look bright andinteresting to look at. For Air Asia posters, for the background, they use blue and theword is a bit red, this can obviously enhance the poster to look lively. On the otherhand, for MAS companies, they use darker colours that are dark blue as backgroundand use red for writing. This shortage will make consumers less attractive becauseof its unattractive colour. Tonnes of colours used are dark and the size of the textused is also less. So in my opinion, the Air Asia company’ has the potential to attractmore consumers to get the deals it offers.2
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2.2 By referring on effective business Blogging and microblogging tips, explain whyone is using the social network more effectively than the other. 2.2.1) Keep it fresh and mix it up Updating a regular post can be a major goal of showing them Facebook fans,while Twitter followers are more familiar with regular posts. Try mixing upconversation notes using image and video help. Marketing experts also suggestbusinesses need to update their audience in a more organized way if there is onlysomething new, informative and interesting to say to their followers. Every companyneeds to put a new touch on the offer, though companies need to constantly updateupdates to promote either a current offer or a call to action for the project.In my opinion, between Air Asia and MAS companies, MAS companies areconstantly updating their latest deals to promote deals such as discounts or vacationpackages. They promote discounts to their customers especially to students. Forvacation packages, they target consumers who go on vacation abroad or are betterknown as "backpackers". According to a source from this twitter, MAS updated theirtwitter account more than Air Asia. It is evident that the last post of the MAS ontwitter was 2 hours ago while for Air Asia it was 1 day ago. This shows that MAS hasalways and consistently offered attractive and affordable packages to its customers.This is a strategy to find their users on a regular basis while making them loyal usersto the services they offer.3
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