Managing Innovation: Apple's History and Performance

MANAGING
INNOVATION

EXECUTIVE SUMMERY
Innovation plays vital role in developing strong customers base. However, innovation
needs to be made as per the type of changes that take place within the taste and preference of
customers. As per the present repost, Apple is taken into consideration, with time there are many
changes and innovation that has made buy this firm and has developed positive perception
among the mind of customers related with quality and high brand recognition. This report covers
the history of innovation that is made up by this company. Further, it covers capabilities and
innovation performance of Apple.
As per the findings, it can be started that high emphasis is made by company towards its
research and development. They have considered all the aspect in which changes take place
within the taste and preference of customers. Accordingly, products and services are developed
in order to attract more and more customers. There are organizations that provide customers with
similar products and services. In order to be competitive, they make sure that they deliver their
products at high quality.

Table of Contents
EXECUTIVE SUMMERY..............................................................................................................2
INTRODUCTION...........................................................................................................................1
APPLE AND INDUSTRY OVERVIEW........................................................................................1
Apple and its innovation history.................................................................................................1
The Organisations existing Innovation Performance and Capabilities.......................................2
The Industry in 2016...................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Innovation management includes a set of tools which assist managers as well as staff
members to cooperate with a common understanding related to processes along with the goals. It
allows the enterprise to respond opportunities whether it is internal and external and have to use
creativity and innovation so that they introduce new ideas and products (Dodgson, Gann and
Phillips, 2013). Present report is about Apple which is an American multinational technology
company. Cited firm contribute effectively towards research and development and make sure
that innovation is made in order to attract customers. This report covers, the history of
innovations made by cited firm. Further, covers existing innovation's performance of cited firm.
APPLE AND INDUSTRY OVERVIEW
Apple and its innovation history
The technology industry have continued to take the leading edge in the market. The
innovations and unconventional methods used by this sector has lead to rapid development and
growth of the sector over the years. The industry have seen significant increase in the market
since 1980's due to continuous development of invention of tools and other technologies. The
development of information technology and digitalisation have expanded the market of the
companies beyond the domestic boundaries. The innovations are still taking place and is
expected to rise by the years (Bland, 2014).
Apple has shown rapid growth in IT and electronic industry. Focus of the company has
always been on offering innovative products and solutions to its customers. The company offers
personal computers, mobile phones, mac books, tablets, I pod, TV, electronic accessories,
software applications and many other IT and electronic stuffs. The strategies are based on
controlling of the software and hardware designs of all the products offered by it. Shares of the
company and profitability have rose by the years and specially in the year after the death of its
CEO and founder Mr. Steve Jobs in 2011. It is well known for its unique products and
innovations and is positioned as a leading brand in the international market.
Currently the company is on the risk of detaining from being world's most valuable
company. After few years of expiry of Steve Jobs the company started shredding the stock price.
The company is dealing with doubts that the greatest days of apple are over. Tim Cook the new
CEO of Apple have managed in maintaining the strategies and products built by Steve Jobs but