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Marketing Research Proposal Assignment Solution

   

Added on  2021-06-16

14 Pages3198 Words394 Views
Running Head: MARKETING RESEARCH MARKETING RESEARCH

2MARKETING RESEARCHTable of ContentsResearch Title.............................................................................................................................2Research background.................................................................................................................2Research aim and objectives..................................................................................................2Research questions.................................................................................................................3Methodology..............................................................................................................................3Introduction............................................................................................................................3Research method....................................................................................................................4Data collection plan................................................................................................................4Statement of deliverables.......................................................................................................6Data analysis...........................................................................................................................7References..................................................................................................................................8Appendix Budget.................................................................................................................10Sample question survey........................................................................................................10Timeline................................................................................................................................12Ethical Consideration...........................................................................................................13

3MARKETING RESEARCHResearch Title Analysis of customer’s attitude towards theme park in Australia: A case of Warner Bros Movie World, Gold Coast and Dreamworld, Gold Coast.Research background Consumer attitude is an essential factor for performing any activity that enforces a person to perform any activity. In the current business scenario, it is also analyzed that approximately 55% of total tourism people have selected the Australian theme park to spend their leisure time. In addition, it is also found that 45% of foreigner selects Australian for enjoying their holiday. Moreover, it is also analyzed that the USA is a popular international destination that is select by people to enjoy their holiday. In the current era, it is also found that the there are many factors that could affect the attitudes of consumers for selecting any particular theme park like switching cost, visitor satisfaction, visitor variety-seeking, brand-switching behavior, competitor attraction, visitor involvement, theme park image, and perceived value. These factors could direct impact on the theme park growth (Lehnert, Park, and Singh, 2015).In addition, it is also found that visitor’s satisfaction level and perceived value could be an important factor that directly influences the attitudes of consumers. Thus, it is analyzed organization should need to gain their understanding about the factors that could affect the consumer's attitudes and strategies that will support to influence the consumers. Consequently, Organization will be capable to obtain the higher competitive benefits in limited time and cost. Research aim and objectivesThe main aim of this research is to evaluate the customer’s attitude towards theme park in Australia: A case of Warner Bros Movie World, Gold Coast and Dreamworld, Gold Coast. The following objectives will be considered by the researcher to complete the specified aim of research:

4MARKETING RESEARCHTo explore the meaning and concept of consumer attitudes To examine the challenges that affect the consumer attitudes towards the theme park: A case of Warner Bros Movie World, Gold Coast and Dreamworld, Gold Coast.To recommend a strategy to improve the consumer’s attitudes towards the theme park: A case of Warner Bros Movie World, Gold Coast and Dreamworld, Gold Coast.Research questions What is the meaning and concept of consumer attitudes What are challenges that affect the consumer attitudes towards the theme park: A caseof Warner Bros Movie World, Gold Coast and Dreamworld, Gold Coast?What are strategies for improving the consumer’s attitudes towards the theme park?MethodologyIntroductionThe research methodology enables the research scholar to gain their understanding about many methods like research approach, research strategy, research design, research type, data collection method, data analysis method, and ethical consideration. This section helps the researcher to get appropriate data in the context of research concern. It also enables the researcher to get the opinion of the consumers towards the theme park (Silverman, 2016).Research approachIn the research, the selection of appropriate research approach is effective in order to identify targeted research design and methods. There are certain methods that are considered in the research like inductive and deductive approach (Lewis, 2015). The research approaches will be imperative for conducting the research and obtain a reliable outcome. The deductive approach could be appropriate with the positivism philosophy while the inductive approach could be appropriate with the interpretive philosophy. The deductive method enables researchscholar to create the research hypothesis for attaining the aim and objectives of the research.

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