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Small Business Enterprise: Comparative Analysis and Recommendations

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Added on  2023-04-04

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This document provides a comparative analysis of small business enterprises in the bakery industry in Australia, focusing on Goodman Fielder. It discusses the background, products and services, mission and objectives, organizational structure, customer segmentation, and limitations of Goodman Fielder. It also includes a comparative analysis of other bakery companies and provides recommendations to overcome weaknesses.

Small Business Enterprise: Comparative Analysis and Recommendations

   Added on 2023-04-04

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Small Business Enterprise: Comparative Analysis and Recommendations_1
Small business enterprise
Contents
Task 1..........................................................................................................................................................3
1.1 About the business.............................................................................................................................3
1.2 The comparative analysis (Reeves, 2015) of the business.................................................................7
Task 2........................................................................................................................................................10
2.1 Recommendation to overcome the weakness...................................................................................10
2.2 Maintaining the existing performance to strengthened more...........................................................11
2.3 The new areas where the business can be expanded........................................................................11
Task 3........................................................................................................................................................13
3.1 Assessment of existing business plans and objectives.....................................................................13
3.2 Revise business plan........................................................................................................................13
3.3 Plans to implement the changes.......................................................................................................14
Task 4........................................................................................................................................................16
4.1 Monitoring the performance............................................................................................................16
4.2 The process by which the changes will be managed in the business................................................16
4.3 Monitoring the improvement of the performance............................................................................17
References.................................................................................................................................................19
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Task 1
1.1 About the business
The background of the business and the management of the company
Goodman Fielder is an Australia based bakery company that has been giving their bondage to the
general population of Australia since 2002. Other than the biscuits, cakes, and breads this
company is additionally acclaimed in the nourishment and refreshment field. It is to be said that
the company has numerous similitudes with the Singapore based company named Goodman
Fielder (depetro, 2001). The stores and the results of the two organizations are fundamentally the
same as. The Australian based bakery company principally offers the bread, cakes, buns and
baked goods. The company has many stores in the metropolitan regions of Australia like,
Melbourne, Sydney, Brisbane, Canberra, Perth and Adelaide.
Goodman Fielder opened the company in the year 2015 in Sydney. This is a private venture yet
at the same time figures out how to have more than 800 workers. The company's partners have
given the input that the benefit is expanding each year and the bondage of the association has
been exceptional from the word go (depetro, 2001).
Product and service offered
The products and the administration of this company have earned the reputation in the most ideal
way. The products of this company are essentially the buns, breads, biscuits, cakes and pastries.
The way of the products and the cost of the products are to a great degree direct the degree that
the customers of better places are in a general sense concerned. It is to be said that the company
is going uncommonly well and the favourable circumstances consistently is discernible. The
Page 3 of 20
Small Business Enterprise: Comparative Analysis and Recommendations_3
Small business enterprise
response of the delegates and the cleanliness in the stores make the business more suitable for the
customers to visit (DeWolf, Lauzon and Culmo, 2002).
Mission and business objectives
The key mission of the company is to spread more stores in better places in Australia. Since the
opening of the business in the year 2015, the company has made sense of how to open close
around 60 stores in various spots of Australia. Likewise they are needing to have more stores
later on in whatever remains of the states of the country. The oppression and the sufficiency of
the company's thing make the company more proper for the customers and that is the reason the
company is getting a broad assortment of advance (DeWolf, Lauzon and Culmo, 2002).
The objectives of the business is mentioned as follows,
1. To keep up the nature of the products
2. To keep up the cleanliness in each and every stores
3. To dispatch more than ten new products in the up and coming year
4. To keep up the consumer loyalty level in the best way.
The structure of the organization
The structure of the affiliation is correspondingly as same as a particular bakery must have. The
organization and the employees at the affiliation know their bit of the occupation amazingly
well. The organization knows how to handle the employees and the employees know how to
accomplish the destinations. The association with customers and the organization of the
affiliation is awesome and it is the essential inspiration driving why the customers like the
affiliation (Durch, Bailey and Stoto, 2002). Other than the oppression of the employees and the
parts of the leaders in the affiliation can be set as the bits of cases for each extraordinary business
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Small Business Enterprise: Comparative Analysis and Recommendations_4

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