Development Of Organizational Marketing Objectives

Running Head: Development Of Organizational Marketing Objectives
DEVELOPMENT OF ORGANIZATIONAL MARKETING
OBJECTIVES

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Development Of Organizational Marketing Objectives
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Conclusion................................................................................................................................14
Reference list............................................................................................................................15

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Development Of Organizational Marketing Objectives
Introduction
This project is focusing on the Five star furniture, that is located in France. This company
manufactures high-class furniture and they are planning for expanding online services.
Discussion
❏ Developing marketing objectives for Five Star furniture
● Identification of strategic direction
❖ To improve the service provided to targeted customers
❖ To acquire tools that are essential to expanding online services to different
regions. This includes adopting social media channels, starting online payment
and shopping facilities and others (Kotler, Burton, Deans, Brown, &
Armstrong, 2015).
❖ Improving the quality of products to increase global presence.
❖ Ensuring compliance with ethical and legal guidelines related to online
services.
❖ Collecting and investing required funds for improvement of product quality
and establishing online services. A fund of $75000 is essential for fulfilling
different goals and objectives of this company.
❏ Undertaking strategic analysis by reviewing current marketing performance
- SWOT analysis
Strength Weakness
● Innovative products
● High quality
● Lack of knowledge regarding
legislation of providing online

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Development Of Organizational Marketing Objectives
● Brand recognition service to other nation
Opportunities Threats
● Expansion of online service globally ● Increasing competition
● Changes in legislation of different
countries
As mentioned by Gupta, Malhotra, Czinkota & Foroudi (2016), strengths can be used to
overcome weaknesses and threats. This company needs to investigate about legal system
before expanding their online services and establishing global reach.
● Scoping marketing opportunities and formulation of long and short term
marketing objectives
Future marketing opportunities
➢ B2C marketing: Direct goods can be sold to customers through online platforms. As
stated by Lovelock & Patterson (2015), B2C tactics help companies to promote their
products directly to the public.
➢ Social media marketing: As suggested by Chaffey, Hemphill, & Edmundson-Bird,
(2015), social media platforms can be used to attract customers from other nations
within minimum time and budget.
Short term marketing objectives
➢ Designing and performing an appreciation program for employees
➢ Enhancing website traffic
➢ Developing and promoting offers
Long term marketing objectives
➢ Enhancing sales of the latest designed couch by 40% within the next 2 years