Critical Analysis of Management Assignment

Running head: MANAGEMENT
RESEARCH ON SUSTAINABLE FUTURE OF STARBUCKS
Name of the student:
Name of the university:
Author note:

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Table of contents
Introduction................................................................................................................................2
Description of the search process...............................................................................................2
Critical analysis of the literature................................................................................................3
Implications and conclusion.......................................................................................................5
Summary table...........................................................................................................................7
References................................................................................................................................10

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Introduction
Management is an important parameter, which needs to be considered with effective
attention by the brands in terms of enhancing the efficiency in the operations. Using
performance management systems help the brands to monitor the business parameters for
detecting the arenas, which need further modifications. All these aspects seem true for
Starbucks, which has achieved accolades and glory for practising ethical behaviour. Ethical
sourcing is one of the components, adding to the reputation and brand image. The investors
are concerned about the feasibility of the ethical sourcing strategies adopted by Starbucks to
maintain the ethical considerations. Their concerns relate to the affectation on the
investments in the purchase of the drinks. This assignment attempts to conduct research on
the ways and means through which brands like Starbucks can sustain their future. Developing
a comparative study expands the scope and arena of the research from the food and beverage
sector.
Description of the search process
At the initial stage, the articles for literature review were reviewed for assessing its
relevance to the topic “Sustaining the future through ethical sourcing: A case study of
Starbucks”. Prior to this, research was conducted for collecting the relevant articles. This
research included readings, video recordings and learning activities related to the subject
matter. In the process of selecting the articles, the exclusion and inclusion criteria was
followed for generating validity, reliability and authenticity in the process of literature
review. As a sequential step, the keywords were generated, followed by search engine
optimization and keyword search, which assisted the researcher to proceed to the relevant
webpage in lesser time. After this, the researcher also referred to the external sources like
ProQuest for searching the articles related to the research topic. This is the stage, where

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inclusion and exclusion criteria was thoroughly followed. The time span considered for
searching the articles was 2017-2019.
Screening of the articles was the next stage in the process of searching the articles.
Mention can be made of the prisma diagram, where only 12 articles were selected out of the
14. This process develop relevancy, authenticity and reliability in the process of research.
One of the final stages in this process was accessing the articles, which was time consuming,
as ID passwords were needed. After finding the relevant articles, a summary table was
prepared, which consisted of the summarised format of the research methodology, objectives,
findings along with conclusion and recommendations. After the completion of the table,
critical analysis was prepared for enriching the awareness of the readers regarding the aspect
of sustainable development for securing the future.
Critical analysis of the literature
According to the arguments of Carrington, Detlev and Benjamin (2019), current
capitalists system has added to the superficiality in the changes related to corporate social
responsibility. The major drive behind this is the integration of abdication and activism into
the workplace ethics. The challenges encountered by the managers while maintaining the
workplace ethics are backed up by specific conditions. Hiring advocates results in driving the
performance towards positive changes. On the contrary, Rodríguez-García, María and
Agustín (2019) focuses on the ecological sector, especially on sustainable practices. Adapting
innovation helps in enhancing the value with the ecopreneurial businesses. Values and
principles are central for researching on the aspect of sustainable development in the food and
beverage sector.
According to the arguments of Gudigantala and Pelin (2019), transactions of the gray
market goods are legal, adding to the ethical considerations. Reputable brand identities are
used by the marketers, which contributes to the enhancement of the profit margin.