Literature Review - Assignment PDF

2.0 literature Review
2.1 The buying decision making process for a consumers
The buying decision procedure is a method for customers to sets their needs, get info, evaluate
alternatives, and finally make a buying decision. It is critical to understand the consumer
purchasing decision process. It supports the seller/marketer in the sale of their goods or services
in the market. Decision making is the process of selecting one of two or more alternatives; it is
the selection of an alternative from among the few/many options available. While decision
making is described as the choosing of a solution to a problem, the time and effort necessary to
complete the process differs depending on the purchase circumstance. The consumer's
purchasing choice process comes between the selling approach and the outcomes. That is, the
interaction of the organization's selling strategy with the customer choice process determines the
consequences of the strategy. The company can prosper if customers recognize a need that its
product will fill, become responsive to the product and its capabilities, determine that it's the
easiest solution available, buy it, and are pleased with the results of the purchase. A shopper is
someone who buys products and services from the market for his or her own personal use.
Consumers are unique in their own right; they have needs and desires that differ from one
another and they have various consumption patterns and consumption behavior. Through product
and service offers, the marketer assists in satisfying these needs and desires. For a company to
survive, compete, and expand, it is critical that the marketer understands these requirements and
desires and produces product solutions that are more effective and efficient than opponents. The
buyer decision process assists markets in determining how consumers complete the journey from
learning about a product to making a purchasing decision. Understanding the purchase process of
the consumer is critical for marketing and sales. The buyer decision process will allow you to
create a marketing plan that will persuade them to acquire the product or service in order to solve
the buyer's or consumer's problem. When deciding to buy products or services, it demonstrates
how a consumer begins to consider a product before purchasing it. As during product decision-
making process, the buyer used all 5 stages.
2.1.1 Five stages of buying decision process for a consumer
This explains the consumer buying decision method. A consumer goes over several stages before
buying a product or service.