Marketing Strategy for Beauty Clinic

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Marketing task
Name
Institution
Date
Task 1: impact of marketing strategy
Before developing a marketing strategy it is was important to identify business position and idea
that the beauty clinic will hold in the market. Essentially, it is a linchpin to know target customer,
their problem, interest, needs and how you can do better. Further analysis of competitor can help
you modify your products to fill the issue they face or advance the product accordingly. This
type of data will assist in finding suitable market research and have a unique selling position.
For example, it is a good idea to choose social media as it dominantly used in this sector. This
includes Facebook, Instagram, and Twitter. Furthermore, website and referral program was used.
Marketing tools Indicators Remarks
Social media Comments, likes, followers Attained more than 1000
followers every month
making it a success
Referrals program Rewards, conversion rate More than half of customer
referred us to their friend out
of which 3 out of 4 referral
become our client, making it
be a success
Website Visitors, number of booking, More than 200 people either

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customer queries, and
feedback
enquired or visited the site
but only 5% were converted
to a customer, therefore,
conversation rate was low
Secondly more booking was
able to book through the
website meaning that there
are potential of growth if
customer get used to booking
online
. Task 2: gaining customer feedback
1 Seek customer feedback
Customer feedback is valuable to step of obtaining ideas to enhance the enterprise. When
scouting for feedback is good to make the process easy for the clients to offer their ideas and
suggestion for improvement (Business.gov.au. 2019). Secondly, it is necessary to implement
changes as per the feedback received. Lastly, the business should recognize an individual for
taking part in giving their feedback.
Reaction on customer feedback

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Feedback is collected using survey, comments on websites or product review, and social media
likes and comments. Positive feedback shows that the customer is happy and is reflected in
positive comments and like. For negative comments means that customer are not satisfied and
something needs to be done (Business.gov.au. 2019). Through this feedback, one has an
opportunity to improve customer services and business processes. Additionally, it gives you a
chance to address customer concern or complains and turn the experience to a commendable one.
Obtaining the feedback further allows the organization to improve the product or differentiate the
product from the competitor. Taking time to assay and take suggestion may result in increased
customer and referrals, positive word-of-mouth, and increase overalls sales and incomes.
To continue seeking customer needs and expectation, the business will do the following to
encourage feedback.
Form or surveys
Survey and forms will be printed and placed in the sales counter and reception. When such a
form is dully filled. It worth to tell the customer to answer correctly as it is used to improve
service delivery. Also, on the website survey will also be placed and letting people comment on
webpages and blogs.
Social media channels
Social media engages individual by posting questions regarding good and services, and directly
requesting for feedbacks. Other tools such as surveys and polls can help collate the feedback.
Email or phone feedback

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A toll-free number or email will be available for the customer to contact in case there is any
complaint or suggestion.
After sales follow up
Customer can be asked directly, face to face about the services he has received. Alternatively, the
customer will be contacted 1 to 3 business day through phone or emails about the services he
received.
Reviewing customer data
Gain insight into customer trends and preference is important. For instance, its sales are high
after lunchtime, then more staff will be added during that time.
Task 3: correction action
Filling performance gap
Collecting feedback and implementing changes is important. In regard, employees must be
informed about the changes and capacity to enforce them. For that reason, personnel will be
well-informed, goals defined, and proper training instigated. Some of the method to improve
market performance includes
Engaging employees