Strategic management of ProGo Pty Ltd

Running head: MANAGEMENT
Strategic management of ProGo Pty Ltd
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MANAGEMENT
Executive summary
Management and regulation of the activities is necessary for ensuring their smooth
functioning. In this, use of effective managerial techniques yields effective results in terms of
estimating the direction in which the sales would head in the upcoming financial years.
Mention can be made of the sales forecasting, which is assistance towards establishing the
balance between the supply and demand. All these aspects seem to be missing in case of Pro-
Go, which is reflected from the issues of cameras burning into flames, reduction in the sales
values and cancelling the contracts and negotiations with the retail chain in China. These
issues reflects the carelessness of the managers in terms of managing the operations.
Succession planning is needed in terms of developing long term goals for upgrading the
standards and quality of the cameras. Conducting promotional campaigning in social media
for smart invoice in the smartphones would lure the customers. Lowering the price of these
cameras would increase the supply and demand, bestowing better placement to the company
in the local and adjacent markets.

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MANAGEMENT
Table of contents
Introduction................................................................................................................................3
Aim.............................................................................................................................................3
Discussion..................................................................................................................................3
Theme 1- technological advances..........................................................................................3
Theme 2- Privacy legislation.................................................................................................4
Theme 3- Adjacent markets...................................................................................................4
Preferred option......................................................................................................................5
Selected option.......................................................................................................................6
Challenges and opportunities in implementing the preferred option.....................................7
Recommendations......................................................................................................................9
References................................................................................................................................11
Bibliography.............................................................................................................................13
Appendices...............................................................................................................................14
Appendix 1...........................................................................................................................14
Appendix 2...........................................................................................................................15
Appendix 3...........................................................................................................................16

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MANAGEMENT
Introduction
Strategic management is crucial in the present competitive scenario for achieving
higher competitive edge than the contemporary brands. Within this, mention can be made of
innovation, which is an agent in terms of upgrading the standards and quality of the
operations. Consideration of the disruptive innovation is a planned and reasoned approach
towards handling the risks in an efficient and effective manner (Ansoff et al., 2018). This
report assesses the disruption encountered by Pro-Go Pty Ltd in the form of burnt camera
flames, cancellation of the deals with the retail sellers in China and reduction in the sales
revenue.
Aim
The aim of this report is to propose strategic planning for Pro-Go Pty Ltd with due
consideration to legislations and technological advancements for gaining better position in
the local and international markets.
Discussion
Theme 1- technological advances
The cameras manufactured by Pro-Go Pty Ltd are known for their superior colour and
low lighting conditions. These aspects bestow the opportunity to enjoy higher competitive
advantage over the contemporary brands. However, the cases of flame burst is striking. In
addition to this, lack of concrete explanation for this incident degrades the standards and
quality of the cameras. According to the arguments of Noe et al., (2017), this issue reflects
the lack of maintenance from the facilities manager. One of the striking issues in this context
is that the issue of burning has degraded even the market position. This reflects negativity in
terms of penetrating into the foreign markets through product development, which is the
innovative smartphones.
Preferred option