This article discusses the process of planning and creating a media kit, its importance, advantages, and steps involved. It sheds light on the paradigms following the essential marketing tool, including gathering information and resources, fetching for the introduction part, and ensuring staying with the current statistics. The article also highlights the importance of the subject and the entity for which the media kit is being prepared, the marketing tools used for advertisement and promotion, and the idea behind the creation of the media kit. It emphasizes the need for proofreading and editing the content and regularly updating the media kit with current blogs and messages. The article concludes with the significance of achievements, awards, recognition, and testimonials in media kit preparation.
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Experience of Planning and Creating a Media Kit
1Experience of Planning and Creating a Media KitPlanning and creating a media kit was one of the most significant things that I have learnt in mycourse study. It made me realize that we always need an up to date media kit. In addition to this,creating amedia kitis a significant asset which most of the bloggers oversee. Media kits are nolonger set aside for the Fortune 500 corporations or great publications. It has now becomeessential for every blogger that they should have a media kit, whether for branding, business, orprofessional growth. Without a complete knowledge, we may miss a valuable marketing as wellas revenue-generating opportunities. In addition to this, the advantages of these kits include:provision of a starting point for marketing as well as the PR campaigns helps in increasing thefeasibility of advertising as a revenue model adds layers of reliability of the service and it alsoprovides huge opportunities for potential partnerships (Newsom et al, 2012:12). From planning to creation of the media kit, it has been a great experience to know the processinvolved. The stages in the creation of media kit have shed light on to the paradigms followingthe essential marketing tool. Gathering of information and the resources was the biggest obstacle to get over as it requiredcollection of the published items, creation of blogs, post series, blogs and statistics as well aslinks that are relevant for the creation of media kit. According to the point of view of the scholarsAllagui and Breslo (2016: 24), one must fetch for the introduction part which counts the most ina media kit and it is also important to ensure staying with the current statistics rather thanhovering over the past data which becomes irrelevant.
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