This presentation captures the reason behind why we need social media in business communication. Social media usage in business is an excellent means of managing sales, customers as well as boost brand value and place the brand or the company higher in terms of competition.

Social media is crucial for business communication, managing sales, customers, and boosting brand value.

Importance of Social Media in Business Communication

Why we need social media in today’s business

Marketing

Digital Strategy Social Media - Deloitte

The assignment highlights the overall measures of MacDonald’s towards its media relations and its activities in the platform of social media lie the twitter towards increasing its business profitability. It discusses the potential advantages and disadvantages of an organization when using social media, the different audiences McDonald's needs to address when using social media campaigns, how Wion and his team can better design future Twitter campaigns for McDonald’s, and a communication plan template for Wion to encourage better media relations and more accurate reporting.

Hartpury University and Hartpury College

Languages and Culture

Management Communication

This presentation covers digital marketing strategies like SEO, PPC, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. It explains how to use them in a specific communications strategy and provides insights from case studies of Google and Starbucks. The presentation is based on research articles from IEEE and Routledge.

Practical Digital Marketing for Specific Communications Strategy

Using "Instagram" as the Digital Marketing Tool for Designing an Integrated Marketing Campaign (IMC) for a New Product Launch “LEATHER HANDBAG”

This article discusses the advantages and disadvantages of social media marketing. It explains how social media marketing is a cost-efficient marketing method that helps businesses increase their brand loyalty and visibility. The advantages of social media marketing include increased brand awareness, inbound traffic, high conversion rates, and better customer satisfaction. However, the disadvantages include delayed return on investment, time and cost-consuming process, and the risk of negative reviews. The article concludes that social media marketing is a favourable process for brands to expand their business or promote their goods and services.

Data Science and Big Data

Advantages and Disadvantages of Social Media Marketing

This assignment discusses the potential advantages and disadvantages of using social media in business, the different audiences McDonald's needs to address when using social media campaigns, and how Wion and his team can better design future Twitter campaigns for McDonald’s. It also includes a communication plan template for Wion to encourage better media relations and more accurate reporting.

Why we need social media in today’s business

End of preview

Digital Strategy Social Media - Deloittelg...

Management Communicationlg...

Practical Digital Marketing for Specific Communications Strategylg...

Using "Instagram" as the Digital Marketing Tool for Designing an Integrated Marketing Campaign (IMC) for a New Product Launch “LEATHER HANDBAG”lg...

Advantages and Disadvantages of Social Media Marketinglg...

Management Communicationlg...

Digital Strategy Social Media - Deloitte

Management Communication

Practical Digital Marketing for Specific Communications Strategy

Using "Instagram" as the Digital Marketing Tool for Designing an Integrated Marketing Campaign (IMC) for a New Product Launch “LEATHER HANDBAG”

Advantages and Disadvantages of Social Media Marketing

Management Communication