Retention of millennials generation in the 21st century

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BUSINESS RESEARCH DISSERTATION : UGB 301
YOUR NAME
YOUR REGISTRATION NUMBER
YOUR UNIVERSITY EMAIL ADDRESS
YOUR SUPERVISOR’S NAME
YOUR PROGRAMME [eg BA Business & Marketing]

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Retention of millennials generation in the 21st century
Declaration
‘No component of the work referred to in this project has been submitted in support of any application for
another qualification for this or any other University or Institute of Learning’ and complies with the University
Infringement of Assessment Regulations.
Signed and Date
.........................................................................................................................................
WORD COUNT

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Table of Contents
Acknowledgement...........................................................................................................................7
Abstract............................................................................................................................................8
Chapter 1: Introduction..................................................................................................................11
1.1 Overview..............................................................................................................................11
1.2 Problem statement...............................................................................................................11
1.3 Research aim........................................................................................................................12
1.4 Research objectives.............................................................................................................12
1.5 Research questions...............................................................................................................12
1.6 Research Rationale..............................................................................................................13
1.7 Structure of the paper...........................................................................................................14
Chapter 2: Literature Review.........................................................................................................16
2.1 Introduction..........................................................................................................................16
2.2 Employee retention..............................................................................................................17
2.3 Factors affecting Employee Retention of Millennials in Workplace..................................19
Generation Gap..........................................................................................................................19
Career Development..................................................................................................................20
No Initiatives Taken by the Firm...............................................................................................21
2.4 Theories...............................................................................................................................22
2.5. Conceptual framework........................................................................................................23

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Chapter 3: Research Methodology................................................................................................25
3.1 Ethical Considerations.........................................................................................................27
Chapter 4: Data Analysis and Findings.........................................................................................30
4.1 Qualitative Analysis.............................................................................................................30
4.1.2 Summary...........................................................................................................................33
4.2 Quantitative Analysis...........................................................................................................34
4.2.1 Reliability and validity test...............................................................................................34
4.2.2 Frequency tables and charts..............................................................................................35
4.3 Descriptive statistics............................................................................................................43
4.3.1 Correlation Matrix............................................................................................................44
4.3.2 Cross tabulation................................................................................................................45
Chapter 5: Conclusion...................................................................................................................48
5.1 Conclusion and Key findings...............................................................................................48
5.2 Recommendations................................................................................................................49
5.3 Future Scope and Limitation...............................................................................................50
References......................................................................................................................................51
Appendix........................................................................................................................................54
The interview notes....................................................................................................................54
Survey........................................................................................................................................58

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Acknowledgement
I would like to express my appreciation to my professor... who has had the essence of
intelligence and continuously convinces me to perform considerably well. Without the guidance,
I would not have been able to complete the dissertation.
In addition to this, I would also like to express my gratitude towards my committee members
who assisted me to gain expert knowledge and were able to guide me accordingly. Moreover, I
would also like to my parents and colleagues as well as my friends for their constant help and
assistance.

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Abstract
The millennials are a new generational audience who have a different thought process and prefer
doing the procedures in a different mannerism. The study is focused on the reasons why the
millennial retention at the workplace is considerably difficult and why the human resource
department finds it difficult to achieve success in the long run. The paper begins with an
introduction which lays down the overall research aims as well as the objectives along with the
description of the structure of the paper. The literature review has proved to be effective in
analyzing the different kinds of issues which have been faced by the employees in the
organizations. With the help of the Zinger’s Model and Maslow’s Hierarchy Theory, it has been
identified that it will be appropriate for the overall success of the firm. The different kinds of
issues regarding the employee retention can be adopted as it can be helpful in retaining
employees in an effective manner. The third section represents the Research methodology
adopted for the paper. The fourth section of the paper describes the Analysis whereby the
Qualitative and Quantitative section of the report has been presented which reflects that the
generational gap, career development and the initiatives of the firm, have a strong impact on the
overall employment of the millennials in the firm. The last chapter presents the recommendations
and conclusion to improve the scenario.

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List of figures and Tables
Table 1...........................................................................................................................................27
Table 2...........................................................................................................................................27
Table 3...........................................................................................................................................27
Table 4...........................................................................................................................................28
Table 5...........................................................................................................................................28
Graph 1..........................................................................................................................................28
Table 6...........................................................................................................................................29
Graph 2..........................................................................................................................................29
Table 7...........................................................................................................................................30
Graph 3..........................................................................................................................................30
Table 8...........................................................................................................................................31
Graph 4..........................................................................................................................................31
Table 9...........................................................................................................................................32
Graph 5..........................................................................................................................................32
Table 10.........................................................................................................................................33
Graph 6..........................................................................................................................................33
Table 11.........................................................................................................................................34
Graph 7..........................................................................................................................................34
Table 12.........................................................................................................................................35
Graph 8..........................................................................................................................................35
Table 13.........................................................................................................................................36
Table 14.........................................................................................................................................37