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3BM060 : International Marketing Assignment

   

Added on  2020-10-05

18 Pages5455 Words149 Views
ProgrammeBusiness ManagementModule Code:3BM060Module Title: International MarketingProject Number:Project Title:Individual ReportDate:Indicative Mark:Date:Indicative Mark:Agreed Mark:Assessed ComponentsA*ABCDF (fail)F (FAIL)0NS(100-85)(84- 70)(69-60)(59-50)(49- 40)(39-20)(19-1)F(0)0NS

Knowledge& UnderstandingOutstanding understanding and detailedknowledge base. Outstanding use of theory / concepts, with exceptional interpretationand application.Excellent understanding of a wide range of ideas.Excellent use of theory / concepts, withexcellent interpretation and application.Very good understanding of a range of ideas. Very good use of theory / concepts, with very good interpretation and application.Good understanding of relevant ideas. Good use of theory / concepts,with good interpretation andapplication.Fair understanding of a few relevant ideas. Satisfactory use of theory / concepts, with adequate interpretationand application.Subject knowledge ispoorly demonstrated. Limited andpoor use of theory and concepts, with limited interpretationand application, if any.Work submitted is not considered tobe a serious attempt to meet the assessed componentsWork submitted is judged to be of no valueNon submissionAnalysis & EvaluationOutstanding ability to analyse, evaluate, compare and construct valuesExcellent ability to analyse, evaluate, compare and construct valuesAccurate analysis and very good evaluationGood analysis and sound evaluationFair analysis with some evaluationWeak analysis and evaluationWork submitted is not considered tobe a serious attempt to meet the assessed componentsWork submitted is judged to be of no valueNon submissionCriticalThinkingOutstanding thinking, logical and creative with insightful outcomesExcellent thinking, logical and creative with insightful outcomesVery good synthesis of ideas that are articulated clearlyGood synthesisof ideas with mostly consistent logicLogical with some synthesis of ideasInconsistent logic and synthesisWork submitted is not considered tobe a serious attempt to meet the assessed Work submitted is judged to be of no valueNon submission

componentsResearch & EnquiryOutstanding, rigorous and sustained enquiry with exceptional outcomesRigorous and sustained enquiry with excellent outcomesAccurate and consistent enquiry using appropriate methodsConsistent approachdrawing on a range of sourcesRelevant methods of enquiry with some inconsistenciesLittle evidence of research or understanding of appropriate approachesWork submitted is not considered tobe a serious attempt to meet the assessed componentsWork submitted is judged to be of no valueNon submissionPresentation & ReferencingCompletely correct in-text and bibliographic referencing. Consistent andaccurate use ofthe Harvard style.Technically excellent, accurate referencing and presentation. Consistent andaccurate use ofthe Harvard style.Accurate and consistent referencing and presentation. Generally accurate use of the Harvard style.Good referencing and consistent approachto conventions. Good attempt to use the Harvard style.Fair understanding of convention. Fair attempt to use the Harvard style.Poor referencing and little understanding of conventions. Limited / inaccurate attempt to use the Harvard style.Work submitted is not considered tobe a serious attempt to meet the assessed components. Absence of any in-text orbibliographicreferencing.Work submitted is judged to be of no valueNon submissionCommunicationOutstanding, coherent and logical structure. Exceptional clear and fluent Excellent ability to communicate ideas clearly and appropriatelyVery good abilityto communicate ideas clearlyMost Ideas communicated effectivelyIdeas are communicated with some successIdeas are not communicated effectivelyWork submitted is not considered tobe a serious attempt to meet the Work submitted is judged to be of no valueNon submission

communicationassessed components

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