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Fundamental of Management - DOC

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Added on  2021-04-13

Fundamental of Management - DOC

   Added on 2021-04-13

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YPC INTERNATIONAL COLLEGEBA (Hons) Business ManagementINDIVIDUAL COURSEWORKCoursework 2Fundamental Of Management 4054YPCBMPROF MOOIBBM2004142935696
Fundamental of Management - DOC_1
Contents1executive summary.........................................................................................................12(a) What is are the main industryies in which the company competes?.........................22.1(b) What business-level strategy does the company seem to be pursuing in this industry? Why?...................................................................................................................22.2(c)What corporate-level strategies is the company pursuing? Why?......................22.3(d) Have there been any major changes in its strategy recently? Why?..................33a. What kind of organizational structure does the organization use? If it is part of a chain, what kind of structure does the entire organization use?............................................43.1(b) How many levels are there in the organization’s hierarchy?.............................53.2(c ) Describe the span of control of the top manager and of middle or first-line managers.............................................................................................................................53.3(d) What are the principal integrating mechanisms used in the organization? Do they provide sufficient coordination among people and functions? (5)..............................64(a) What sources of power do the CEO of this organisation has? Does the leader have enough power to influence his or her followers?...................................................................74.1(b) What kinds of behaviors did this leader engage in? Were they appropriate for the situation?......................................................................................................................74.2(c) From what you know, do you think this leader is a task-oriented leader or a relationship oriented leader? How favorable is this leader’s situation for leading?...........75At what levels does control take place in this organization? (5).....................................85.1Which output performance standards (such as financial measures and organizationalgoals) do managers use most often to evaluate performance at each level? (10)85.2How formalized is the organization? Do employees receive a book of rules to teach them how to perform their jobs? (5).........................................................................85.3What kind of culture does the organization have? What are the values and norms? What effect does the organizational culture have on the way employees behave or treat customers? (5).......................................................................................................96CONCLUSION.................................................................................................................10
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4045YPCBM FUNDAMENTAL OF MANAGEMENT1executive summaryAn organisation would I like to research is Tealive F&B industries. Tealive has its own history whichexplained its success in beverage industry. The goal of this marketing plan is to outline the strategies,tactics, and programs that will make the sales goals outlined in the Tealive. In 2017, La KaffaInternational parent company of Chatime decided to terminate its agreement with Loob Holdingsfounder Bryan Loo. However, LoobHoldings bounce back within six weeks and announce its newbrand called Tealive. Tealive, not focusing on a bubble tea alone, because only 9% of its drinks camewithbubbles which makes Tealive unique. Tealive vision is to cultivate a modern drinking cultureratherthan limit to the bubble tea alone so, it is also come with variety types of tea base. Thatmust be theanswer to an increasing demand of Tealive nowadays. About 165 Tealive outlets andit had directcontrol 80% of its outlets because over the years Tealive didn’t follow thefranchising model. Theremaining control handle by close-knit such as cousins, relative, in-laws,childhood friends anduniversity friends. In 2019, there are over 250 Tealives outlets in Malaysia.Marketing has play a vitalrole in the success of Tealive. Currently, Tealive have built abrand around the services it offers byheavily promoting itself through social media such as Facebook, Instagram, Youtube, etc. Marketingefforts also used to attract potential customer toenters Tealive as well as to sustain customer withintention of repeat purchase. A strong emphasiswill be put on keeping customers and building brandloyalty through programs focused onstaffing, experience, and customer satisfaction.STUDENT ID BBM2004142 Page 1 of 11
Fundamental of Management - DOC_3
4045YPCBM FUNDAMENTAL OF MANAGEMENT2(a) What is are the main industryies in which the company competes? tealive is the premier roaster, marketer, and retailer of speciality coffee in the world, operatingin 65 countries they also sell fruits beverage.2.1(b) What business-level strategy does the company seem to be pursuing in this industry?Why?business-level strategy does tealive company being pursuing in beverage industry is cost leadership The cost-leading enterprise-level strategy is a strategy used by companies to improve efficiency and reduce production costs to make them lower than the industry average or the level of competition in the region. In other words, a company charges a lower price for its products than other companies in the same industry, which is the cheapest of its kind. Consumers are becoming more aware of the options they can choose. They are often looking for ways to increase their purchasing power. One way to attract their attention is to use a pricing strategy that no one else hasused-a pricing strategy that customers simply cannot refuse. Using this business strategy can provide you with a stronger value proposition, thereby bringing you more business.Tealive are constantly evolving and looking for ways to innovate and improve [ CITATION bry19 \l 1033 ]. To build the center, Tealive has invested a great deal of their assets and resources into setting it up, which now also serves as a retail technology research development to ensure that business operations remain in good shape, for all the Tealives worldwide. In fact, the centre will still see more development and funds pumped into it moving forward. This is in a bid to surpass customer’s expectations by delighting them2.2(c)What corporate-level strategies is the company pursuing? Why?Company Tealive pursuing coporate-level strategies is Expansion Strategy because We used to bevery much focused on the domestic expansion but moving forward most of our investment will beallocated towards local and international expansion [ CITATION bry19 \l 1033 ].In fact, theirexpansion has been put in the front and center for the brand for the next three years. By 2020, thebrand hopes to “unlock” 15 countries.STUDENT ID BBM2004142 Page 2 of 11
Fundamental of Management - DOC_4

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