Fundamentals of Management - PDF
Added on 2021-04-13
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YPC INTERNATIONAL COLLEGEBA(hons) Business Management Assignment 2 Individual Report (BBM2042F3) Fundamentals of Management 4054YPCBM Prof. Dr. Mooi BBM2042F3 LJMU ID: 937336
Table of ContentPlanning Page 1(25%)1. What is (are) the main industry(ies) in which the company competes? (5)2. What business-level strategy does the company seem to be pursuing in this industry?Why? (10)3. What corporate-level strategies is the company pursuing? Why? (5)4. Have there been any major changes in its strategy recently? Why? (5)Structure Page 2(25%)1. What kind of organizational structure does the organization use? If it is part of achain, what kind of structure does the entire organization use? (10)2. How many levels are there in the organization’s hierarchy? (5)3. Describe the span of control of the top manager and of middle or first-line managers(5)4. What are the principal integrating mechanisms used in the organization? Do theyprovide sufficient coordination among people and functions? (5)Leadership Page 3(25%)1. What sources of power do the CEO of this organisation has? Does the leader haveenough power to influence his or her followers? (5)2. What kinds of behaviors did this leader engage in? Were they appropriate for thesituation? (5)
3. From what you know, do you think this leader is a task-oriented leader or arelationship oriented leader? How favorable is this leader’s situation for leading? (10)4. What steps this leader takes to motivate his or her followers? (5)Control Page 4(25%)1. At what levels does control take place in this organization? (5)2. Which output performance standards (such as financial measures and organizationalgoals) do managers use most often to evaluate performance at each level? (10)3. How formalized is the organization? Do employees receive a book of rules to teachthem how to perform their jobs? (5)4. What kind of culture does the organization have? What are the values and norms?What effect does the organizational culture have on the way employees behave ortreat customers? (5)Conclusion ...........................................................................................................Page 5References.............................................................................................................Page 6
Planning1.Organization that I choose to research is Puma. The main industry of Puma is as a sportswearmanufacturer. Puma is the third largest sportswear manufacturer in the world. Puma as a sportswear manufacturer, of course it will have lots of competitors. Among all these competitors, Nike can be known as the most famous one because nowadays almost everyone knows about this brand. Nike can be said is a nightmare to all the footwear companies all around the world. Others than Nike, Adidas is also a well-known brand to consumers. Adidashas a large market base which in about 160 countries all around the world and it is also a goods manufacturer in the world. 2.Puma overall strategy for competitive advantage emphasizes making the company and its products different from competitors. Puma's general strategy is differentiation, which is widely used in business operations in the global market. This general strategy creates a competitive advantage by developing the uniqueness of the business and its products. For example, through innovation in sports shoe design makes it more unique in the footwear market. Reason that Puma will choose this kind of business level strategy is because through differentiation, the resulting competitive advantage enables multinational companies to successfully reach and satisfy their target customers despite competing with competitors. For examples, Nike always like to produce footwear that have crossover with other branded product like Supreme to attract consumer’s gaze. Puma change the ways they attract consumers by always having new design so it would be same way like Nike. The success of this general competitive advantage strategy depends in part on its fit with Puma's intensive growth strategy. 3.Puma adopts a unique diversification strategy to expand the company's focus and make it a unique company. More importantly, Puma manages to charge customers less prices, which can be sustained and is successful in the long run. For examples, the lower prices of Puma product can more easily attract consumers eyes because not everyone have the ability to purchase Nike or Adidas product that have higher prices than Puma. 4.There have no any major changes in Puma strategy recently. Puma’s CEO Bjorn Gulden has been CEO of Puma since July 2013 and the way of Puma currently operate is suitable for their situation so they have no changes needed.
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