4Ps Marketing Mix: A Comparison of Cadbury and Lindt Chocolates

4ps marketing mix

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing is the process of purchasing and selling of goods in the market. The technique is used
by company to promote the goods and service in order to earn a profit and to be in the target
market for long term. It helps in understanding the market and consumer taste and preferences. It
also helps in planning and developing and executing effective merchandising strategies. It assist
business in making use of their strength and ignores overhead cost (Mathur, 2018). In this report
considering the cadbury chocolate, it is UK based company founded in 1824, by John cadbury.
The company serves in confectionery and chocolates. Whereas the competitor brand is lidnt
chocolates bar founded in 1845 by David sprungli at Switzerland. The report will cover the 4 p's
of marketing mix in the comparison of brand A and B, furthur it will include the STP analysis on
the basis of both brand.
MAIN BODY
Marketing mix is the model that business uses by focusing the particular points like product,
price, place and promotion. It is a set (Tsai, 2018) of tool that assist the concern that how to
work in targeted market. It offers a proper guidance for keeping the right thing at right place in a
reasonable value. Moreover all four points are listed below.
Product -
It is the service and commodity that is produce by the company in regards of getting profit and
good brand value. The products are produce on the basis of consumer taste and behaviour. It is
manufactured by involving of creativity and quality that are for cause of people health and social
believes (Velasco and Spence, 2019).
Cadbury
Cadbury offers a broad range of products in the
worldwide. They offers a different goods in
various countries on the basis of demographic,
production cost, demand etc. It consist of
varied products like chocolates, candies and
biscuits and many more. The products have
high demand in the global market.
Lidnt
The company is specialised in chocolates,
typical sweets and seasonal confectionery. The
product are at varied range which include dark
chocolates, truffle etc. seasonal offers are
provided on the basis of festivals and in very
creative way.
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