4P’s of Marketing

4P’s of Marketing

Executive summary
It is important for an organisation to target right customer and at right place so that they can
compete with rivals in market in an effective manner. For this, marketing mix tool is adopt
by companies which helps in influencing customer to consume product as well as services.
The 4P’s of marketing plays an important role as it identifies the level an organisation have
in market and the extent of competition with rivals. STP approach is significance in order to
target right market due to which companies gain success as well as leading position.

Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................4
STP Approach:.......................................................................................................................4
Compare & contrast 4p’s of marketing..................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8