Internet Marketing Presentation

INTERNET
MARKETING
Task 2

INTRODUCTION
 In the present era, business organizations place
high level of emphasis on using search engine and
social media marketing with the aim to maximize sales
as well as profit margin.
 Hence, by using such tools company can develop
awareness among the customers about the products or
services that are offered by it.
 In this, such power point presentation will develop
understanding about the aspects of digital media tools
and online public relations.

2.1 DEMONSTRATING MECHANISM OF
SEARCH ENGINE MARKETING
 Search engine marketing is one the main elements of
internet promotion that helps in increasing the visibility
of websites.
 Hence, in this, company focuses on website content and
site architecture with the motive to achieve higher
ranking.
 Thus, through such tool business unit can enhance traffic
on website to the significant level.
 Search engine marketing tool helps customers in getting
information in the easiest way.
 In this, by entering the keywords in URL customers can
get suitable information.

CONTD...
Search engine marketing can be distinguished into
two types in the following way:
 Search engine optimization
 Search engine advertising