Mechanics of Search Engine Marketing

INTERNET MARKETING

TASK 2
2.1 Demonstrate the mechanics of search engine marketing
• Search engine marketing is regarded as a significant tool through which Smart Restorations Limited can provide information to the
customers regarding different furniture products and services.
• However, different types of web browsers are required to be accessed for the purpose of promoting the furniture products at market place.
• This is the method of communicating information with the customers. The mechanism of search engine optimizer is useful in generating
awareness among the customers regarding different products and services.
• With the help of this tool, Smart Restorations Limited can develop the feasibility of the products and at the same time customer base of the
company can be encouraged.
• While searching for company’s relevant information, it is crucial for Smart Restorations Limited to include typical terms so that accurate
results can occur.

Contd..
• All the search engine optimizers uses different algorithms and numbers for the purpose of showcasing the results; however for that customers of Smart
Restorations Limited need to search for relevant words.
• On the contrary, there are various websites that do not produces relevant and authentic content; hence while prioritising the sites, chief consideration should
be given towards the quality of information.
• Alongside, Smart Restorations Limited has to put several efforts in informing the customers about the availability of new furniture products and services.
Similarly, Smart Restorations Limited should also develop direct and frequent contact with the customers so that their needs can be identified suitably. This is
also essential for the purpose of delivering prominent services to the clients.
• Therefore, it can be said that it increases the opportunities of client retention for longer span. While introducing any product, Smart Restorations Limited
must inform the end users so that the products can be promoted to larger extent. This is also useful for including customer preference in company’s products
and services