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Influence of Social Media Marketing in Travel and Tourism Sector : Thomas Cook

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Added on  2020-06-04

Influence of Social Media Marketing in Travel and Tourism Sector : Thomas Cook

   Added on 2020-06-04

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Recommendations: Social firmenable organizations to utilizestrategies to construct and makemark profiles such as fan pages,challenges and so forth. BySocial media advertising, one canmake sense of the preferencesand inclinations of clients and inaddition the most recent patternsembraced by the generalpopulation.Aim: To explore the influence of social media marketing toenhance the sales of travel and tourism sector- A study of ThomasCookObjectivesTo understand the importance of new technology that issocial media marketingTo analyse the link between social media marketing andsales of Thomas CookTo evaluate the impact of social media marketing on sales ofThomas CookTo recommend strategies for improving social mediamarketing to enhance sales Research project specificationData collection: For the present research, bothprimary and secondary method will be used by theinvestigator for gathering large amount of information.In primary survey method will be consider in whichquestion will be asked from UKCBC students. On theother side in secondary books, articles and internetfrom where information will be collected by theinvestigator (Hanafizadeh and Payam, 2012). Reasonfor selecting the primary method is that it will help ingathering specific information which is essential to getvalid result.Data analysis: Data analysis is one of the importantpart of the research in which all the information whichis collected from different sources is analysed. Thereare two techniques for analysing the informationqualitative and quantitative (Silverman, 2010).. Forthe present research qualitative method will be used asit undertake non-numeric form. In these differentthemes will be prepared on the basis of results andinterpretation will be done. Along with this, eachtheme will be supported with the tables and charts
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