Marketing Mix in Different Context

TASK-4
Marketing Mix in Different Context

Introduction
Marking mix consists of different elements like product, price,
place and promotion. Here, all aspects associated with
products are explained. The current presentation is based on
the new product of Appy Foods and Drink. This product has
been developed by taking into account the expectations of
Millennial. Furthermore, presentation covers marketing of
products and services to business as well as consumers.

Planning and presenting the marketing mixes for
different segments in consumer markets
Product- The new product of Appy Foods and Drinks
will be “Healthy height enhancing drink”.

Cont...
 This product is made for high income group that
consists with a bit higher standard in terms of
calories and fats.
 Product made for kids has almost same ingredient
but have small variation and accordingly, prices
differ.