Analysis of LARDO Restaurant: Industry Overview, Profit History, STEEPLE Analysis, SWOT Analysis and Recommendations

TASK 1

Introduction
•LARDO restaurant is a small scale enterprise and it is located in the London.
This restaurant serves Italian food to the customers in and around London.

Background
•LARDO was opened in July 2012 at Richmond Road, London and introduced
itself as Italian cuisine restaurants. This place is generally famous for the
sandwiches but also its serves pizza, sandwiches, drinks, etc. This restaurant is
best known for the warmest welcome in London. This restaurant is build on a
retro theme and serves the quality food and has a strategy of keeping
skimming prices. Lardo opened its another subsidiary COPPA which is a bar in
2014. further, it also opened LARDO bebe which is mainly a take away
restaurant. It also plans to open LONZO in this coming year.

Industry Overview
•LARDO is a restaurant and it falls under the hospitality industry and in this
industry there are many other areas such as tourism, hotels, event, resort,
etc. Hospitality in general term means kindness in welcoming guests and
strangers. In present scenario, hospitality industry I the most flourishing
industry due to changing demographics and changing lifestyle of people. This
industry covers all the aspects that is operations, profit history and current
market efforts.