Impact of Leadership on Organizational Success in the Automotive Sector

This dissertation explores the impact of leadership on the success of an organization within the automotive sector in the UK, using Aston Martin as a case study. It examines the concept and importance of leadership, the issues and risks of ineffective leadership, and effective strategies for implementing better leadership. The study aims to provide insights into how leadership can drive success in the automotive industry.

6001 dissertation
(Research Title: “To analysis the impact of leadership
on the success of an organisation within automotive
sector while operating in UK”. A case study on Aston
Martin)

Table of Contents
Research Title: “To analysis the impact of leadership on the success of an organisation within
automotive sector while operating in UK”. A case study on Aston Martin"...................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Background to Research Topic..............................................................................................1
Background to Research Organisation...................................................................................1
Research Rationale.................................................................................................................2
Research Aims and Objectives...............................................................................................2
Research Question(s)..............................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................1
Research philosophy...............................................................................................................1
Research process....................................................................................................................3
Research approach..................................................................................................................3
Research Strategy and time frame..........................................................................................4
The Research methodological choice.....................................................................................5
Sample Selection....................................................................................................................5
Data Collection and Data Analysis Techniques.....................................................................6
Access and Ethical Issues.......................................................................................................6
Timescale................................................................................................................................7
Resources................................................................................................................................8
CHAPTER 4: FINDINGS.............................................................................................................12
CHAPTER 5: DISCUSSION (DATA INTERPRETATION).......................................................14
DISCUSSION................................................................................................................................29
CONCLUSION AND RECOMMENDATION.............................................................................30
REFERENCES..............................................................................................................................32

Research Title: “To analysis the impact of leadership on the success of an
organisation within automotive sector while operating in UK”. A case
study on Aston Martin"
CHAPTER 1: INTRODUCTION
Background to Research Topic
The concept of leadership is mainly associated and related with an act of guiding and driving
a team or group of individuals in order to achieve or accomplish a specific goal by the means of
effective motivation and direction (Bui, 2020). Thus, leadership encourages and motivate other
to take actions and perform activities in a more efficient and viable way to get success and better
results in more efficient and effective way (Sethibe and Steyn, 2017). Leadership is taken as
important and viable at workplace of all organisations as it leads to higher level of performance
in employees through motivating people and building strong human relation (Mohanty and
Mohanty, 2018). Further, leadership is also vital to set a balance and coordination among all the
employees and other resources to reduce the chances of chaos and confusion at workplace. Apart
from this, effective direction and motivation is also provided by leadership to ensures that all
resources operates in proper coordination for accomplishment of set objectives (Khan, 2020).
Therefore, current study is conducted to analysis about the overall impact of leadership on the
success of an organisation within automotive sector while operating in UK.
Background to Research Organisation
The organisation selected for current research project is Aston Martin which is a well known
British independent manufacture and marketer of luxury sports car and other types of automotive
vehicle. Aston martin is a multinational company operating in various countries of world and the
main headquarter of which is located at Gaydon, Warwickshire, England, UK. At present a high
level of competition is faced by Aston Martin from larger number of competitors operating in
UK comprising of Rolls Rouse, Bentley, Jaguar and many more thus, some better strategies and
ways are needed by Aston martin to overcome this threat of high competition (Khan, 2020).
Therefore current investigation is undertaken on Aston Martin to analysis the impact of
leadership on the success of an organisation within automotive sector while operating in UK so
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that better motivation and guidance can be provided to its employees to have enhanced
performance and better efficiency level.
Research Rationale
The selection of current research topic is rationale as it lead to better information about the
concept and importance of leadership within a firm. Further, a better analysis about the impact of
leadership is facilitated by current project that is important for an orgnisation to have higher
motivation and performance level in employees for better success and timely accomplishment of
organisational goals. Beside this, impact of effective leadership in leading enhanced success and
various issues and risk that leads to ineffective leadership are also analysed to provide effective
ways and strategies that ensures implication of better leadership at workplace to enhance overall
success and performance of a firm (Turner, 2019). Apart from this, selection of current research
topic is also viable and important from the personal and academic view point of researcher as
ensures enhanced knowledge and improved managerial skills.
Research Aims and Objectives
Aim
The main aim behind conducting current dissertation is, “To evaluate about the concept and
importance of leadership along with analysing its impact in success of an organisation in
automotive sector within UK”. A research project on Aston Martin
Research objectives
Following are the main objectives set out for current research project on Aston Martin:
 To review about the concept of leadership along with its importance within a company in
automotive sector.
 To determine about the impact of effective leadership in leading enhanced success for
Aston Martin within automotive sector while operating in UK.
 To evaluate about the various issues and risk that leads to ineffective leadership within an
automotive organisation.
 To investigate about the effective ways and strategies that ensures implication of better
leadership at workplace of Aston Martin in UK.
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Research Question(s)
 What is meant by the concept of leadership along with its importance within a company
in automotive sector?
 What is the impact of effective leadership on leading enhanced success for Aston Martin
within automotive sector while operating in UK?
 What are the various issues and risk that leads to ineffective leadership within an
automotive organisation?
 What are the main effective ways and strategies that ensure implication of better
leadership at workplace of Aston Martin in UK?
CHAPTER 2: LITERATURE REVIEW
What is meant by the concept of leadership
According to Andersen, Bjørnholt, Bro, And Holm-Petersen, 2018, Leaders are made
not born if a person have the desire and willpower then he or she will become an effective
leader. According to the viewpoint of Avik Chattopadhyay, Auto mobile industry is the high
profile sector and their leaders are having calibre to always be in limelight. Within automotive
sector leadership play an important role because it enhance the overall market share and
maintain prominence within members. For an organisation it is very essential to examine the
leaders outside related to sales functions from human resources of company because they have
different perspective of business. To encourage workers into team work good leaders are
continuously working on them that helps in enhancing their leadership skills. Leadership is the
process that is useful to influence the other people to attain the objectives and directs the
organisation effectively. The core of leadership concept is to present the honourable character
and selfless services to the business enterprise. Within organisation especially auto-mobile sector
leadership play a significant role because leaders are everything for employees that helps in
attaining overall objectives and also their well beings.
As per the viewpoint of Emma Cullan, 2021 Digitalisation is causing transformation
within auto mobile industry it is very beneficial for companies to hire a leader who effectively
influence other people towards achieving the targets. In this author stated that digitalisation
majorly impacted the leadership because of high demand of digital talent changes are to occur
within the employees working habits and several other factors that a leaders needs to adopts for
working proactively to ensure that an organisation are ready for digital transformation.
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Leadership are very important for automotive industry in this leaders are developing trust and
confidence to satisfy their employees so that they work effectively by attracting the customers. In
auto mobile industry employees satisfaction is highly important because they directly linked with
the customers satisfaction. In this if leaders communicate the guidelines and policies effectively
and clearly to their employees than it will reflects the key success within competitive
marketplace. Within Automotive industry new leadership is to be implemented for new
generation of employees. Because as a leader it is very essential to adopts a leadership style
which is effective for attaining the goals and values of a team. This could be done by adding the
perks like remote working related to technology used at the working place. To understand the
new generations of employees leaders could effectively understand the work place culture and
values by using digital technology. To understand the leadership effectively, leader create a
tactics that is essential for making the employees happy and satisfied so that they will retain for a
longer period of time within competitive marketplace. Within auto mobile industry, digitalisation
is to be increased where leaders needs to coach their employees to enhance the skills and
knowledge of workers regularly. This will reflects the importance of leadership within auto
mobile industry.
What is the impact of effective leadership on leading enhanced success for business
According to Barr, And Dowding, 2019 for leading success appropriate leadership style
is necessary in order to exhibit higher success within business. The entire organisation this is
imperative that they inhale appropriate leadership style so that to attract new opportunities
within business and to admire customers in better way. Besides this all the business
organisations are requisite to inculcate such efforts by which they can put high emphasis over
managing overall workforce in significant manner. Businesses are appropriately utilising
leadership so as to acquire resources in prominent manner and to grab all those efforts which
could lead the business to manage risk and mitigate the same. A successful leader is having trait
to understand needs of business and then propose plan of action so as to gain long end success
within business organisation. All the associated parties to the organisation are having major need
to align their efforts with organisational objectives in such a way that the entire objectives can be
attained. Leaders are leading an organisation by giving it appropriate role and delegation in such
a way that overall accountability can be rendered and along with this purpose can be met by
them in direct manner.
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Effective leadership is associated with making friendly relationships with employees in a
way that quality and overall effectiveness within business can be enhanced. Besides this these
relationships are heavily managed by employees and leaders as with the help of healthy
relationships conflicts can be avoided and the same may lead into taking out appropriate
outcomes as well. A leader is the person who recognises opportunities within any adverse
situation so effective style of leadership is making movements to utilise resources in effective
manner so that organisational goals can be aligned and attained as well. Each and every business
is working to deal with organisational objectives and leaders are having role to manage the same
and taking feedbacks as well so that these efforts can be aligned for long time of period.
There is numerous leadership style which can be used by leaders in order to deal with
business working. These leadership styles are selected on the basis of business requirements and
business objectives. In the context of Automotive industry the major risk existed within industry
is changing of trends and in this case requirement of leadership is lying with managing these
trends in effective manner so that overall objectives can be achieved and new emerging trends
can be exerted within business as well. In the presence of effective leadership automotive
industry can sense any coming failure and inhale precautionary measures as well so that goals
within business can be attained. Situation leadership style is prominently used within automotive
industry as there are various situations which are uncertain in the business and in order to deal
with the same needs and projection of the business are exerted by leaders. Effective style of
leadership is most essentially used within business as this leads business movement in such
direction in which goals and aims can be aligned in direct and positive manner.
In the industry of automotive there are various changes that are being inhaled and
managed within this industry. These changes are highly requisite to be undertaken and in order to
acquire market efficacy. Leaders are keenly managing all the changes within their business in
such a way that sophistication within business functions can be acquired and the same are
enlightened within working so that overall prominence can be attained. All the functions of
leaders are well maintained by leadership styles and for gaining higher success effective
leadership styles are keeping appropriate edge and importance. Optimal results are one of the
major measurements for measuring success within industry of automotive industry and effective
leadership is one of the significant movement that can be exerted by business in order to acquire
results in sufficient manner. Leaders are the person who are influencing working people with
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every dimension and convey all those policies which are beneficial for organisation to deal with.
Leadership is one of the specific movements that is used by a business in which various
experiences can be exerted so that power can be given to employees in such a way that they may
deal with objectives in clear manner. Besides this it is being clear that effective style of
leadership is playing significant role in dealing with business challenges in prominent manner.
Failures are inevitable and effective leadership styles are one of the prominent step that can be
used by businesses in order to avoid any probability of failure and lead towards succession ratios.
What are the various issues and risk that leads to ineffective leadership within business
According to Berry, 2019 ineffective leadership may lead in poor management which
may lead in minimising business efficacy in very drastic manner. Poor leaders lead the business
to face hazards and losses due to which shut down phase can be exerted. Poor management may
create higher liability for the business in respect of repayment of various debts. On the other
hand collective goals are one of the major concerns of a business due to lack in managerial and
leadership skills business may face difficulties in tackling business functions in effective way.
There are various disadvantages that is pertained with ineffective leadership and same are
elaborated as under:
Lack of motivation
Ineffective leadership may lead in lacking of motivation within employees due to the
reason overall business efficacy may be declined. Employee motivation is one of the effective
aspect which is required by a business for attaining overall growth. In the presence of lack of
motivation employee morale may be decreased and similarly stoppage to propounding of
innovative ideas can be seen. Growth options are one of the significant option that is inhaled by
every business so that to attain sustainability and market prominence as well. In this case
ineffective leadership may lead in minimising element of motivation within employees due to
which overall efficiency of the business can be retarded. Besides this with the employees lesser
contribution can be exerted by employees in the success of business and this is the major reason
for their least innovation.
Poor sales
The major negative implication of ineffective leadership is related with poor sales
performance and in this case goodwill of the business may be decreased. Due to poor leadership
employee may loose their motivation which leads in minimising their involvement within
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business functions. On the other hand when ineffective leadership style is being rendered the
results may be seen over lowering employees and overall productivity and company may face
issue of minimised sales. In the terms of sales missing targets are one of the adverse impact of
ineffective leadership and this is the primal issue which is being faced by business in overall
tenure. Financial risks are the other aspect which is being faced by businesses due to lack of
leadership abilities and this may emerge as a weakness due to which inappropriate roles
execution can lead within business premises.
Lack of ownership
Ineffective leadership may lead the business to face lack of ownership and this may
impact over organisational transparency. A team member is having role to delegate
responsibilities and roles to their team members in context of strengths and abilities pertained.
Due to inefficient leadership management responsibilities are delegated in less effective and
ineffective way and this leads in mismanagement of overall business working. Besides this in the
presence of ineffective leadership leaders are not able to exert appropriate transparency and in
this situation engaged employees feel disagreed and lead the way of inappropriate working as
well.
Mismanagement of resources
Besides sales another aspect of business is to manage resources in optimal manner so that
prominent resources can be managed in mismanaged way. For example resources are wastes in
accumulating various information and at the same time due to mismanaged aspects these may be
wasted. Besides this there are certain resources which are rare and in the presence of poor
planning these may lead to their utilisation in inefficient way. On the other hand improper
planning is something that may be propounded with mis-utilisation of different resources used in
business and collected through external and internal sources.
Poor working culture
Poor style of leadership may lower employee morale due to which negative environment
within business can be created. Poor working culture is initiation on lowering down employee
efficacy and overall productivity of organisation. There are various issues that may lead the
business to face various negative implications such as negative working culture, lowered
employee productivity, lesser employee engagement and many more. All these issues are arisen
from poor leadership and provide higher negative impact to overall organisation. Low morale
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employees are not able to perform their given tasks in prominent way due to which business
efficacy can be sloped towards downfall.
This is clear from above discussion that inefficient leadership overall quality within
business can be decreased and serious impact is being seen over minimised employee
performance. Similarly there are certain implications related to minimised production and
minimised employee efficiency. Due to these impacts ineffective leadership tends to provide
adverse implications to the business in terms of higher employees turnover and sales as well.
Due to this reason leadership is taken as a serious concern which is aligned towards attainment of
organisational objectives in sufficient manner.
What are the main effective ways and strategies that ensure implication of better leadership at
workplace.
According to viewpoint of Blanchard, K., 2018 Leadership styles are something which
is impacting working of business directly due to which bottom line of the business may be
impacted. There are some common aspect due to which a leader leads the whole organisation
and tries to understand various concept in significant manner. Workforce management is defined
as the crucial aspect due to which common goal of the organisation may be attained and the
same can be aligned with workforce planning. Leader is playing significant role of encouraging
people and all associated parties so that collaborative working can be performed. Besides this a
leader is requisite to use various leadership in order to engage people and manage workforce and
to inhale higher productivity. Yet another aspect within leadership is to use emerging ways
within business due to which alignment with goals and objective can be performed. In current
time highly remarkable efforts are appreciated and due to which leaders are performing
workforce planning in significant manner in order to acknowledge efforts exerted by their
employees. Leaders are associated with higher responsibilities of influencing people with their
efforts and due to this reason team performance may lead to incline towards positive movement.
Team leaders are associated with providing efforts by which regeneration of differentiated
strategies are propounded and aligned with business objectives in direct manner. Along with this
there are various strategies that can be used by leader in order to frame appropriate decisions and
to render fuller support. Some of these strategies are elaborated as under:
Describing communication vision
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Communication is the prominent strategy that can be used by a leader in order to provide
appropriate guidelines to their subordinates in context of leading the business. This is being
analysed that goal setting is one of the prominent step and strategy that can be exerted by leader
in order to involve their employees for process of decision making and providing positive results
as well. Vision is defined as the measure which is required to be attained by an individual by
putting all the efforts into a single platform. Vision is the answer for the question that where are
we going which is derived by performing action in appropriate manner. On the other hand goals
of the business are decided by undertaking leadership aspect and to work along with attaining
common goals and objectives. With the help of better communication leadership style can be
implicated in better way so that time frame for provided objectives can be attained. For industry
of automotive leaders are playing significant role in arranging change management in such a way
that all the emerging trends can be inhaled by business and same can be used to describe
business objectives as well. \
Encouraging recognition
In order to involve employees in better way this is imperative that they are being
encouraged in appropriate manner. When employees are feeling encouraged they may provide
their fuller contribution towards provided working. The leadership strategies should be laced
with appropriate schemes of appreciation in which all the given commitment of employees can
be exerted. Mission and goals existed within a business are attained by collaborative efforts of
employees and in order to attain higher efficacy efforts of employees are required to be appraised
so that they feel valued. In the presence of performing effective leadership business
maximisation leaders are motivating people in such a way that they may receive personal
recognition. This has been shown that with the help of higher recognition proper motivation can
be rendered to employees due to which they perform in better way.
Delegation and empowerment
In order to render higher efficacy in business,leaders are required to delegate
responsibilities in such a way that capabilities of all the employees can be used in effective way.
By delegating responsibilities all the tasks can be finished in sufficient way and in this manner
all the authoritative tasks can be completed effectively. Besides this leadership within an
organisation is all about managing self sufficiency and to enhance capabilities of employees and
business as well. In the context of automotive industry as innovation is one of the primal
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dimension which is required to be used by the business so that to gain higher market prominence
and share. In this manner by using appreciable leadership strategies the business can gain success
in overall manner that would provide greater edge to the organisation.
From the above discussion this is clear that leadership is playing significant role in
developing succession opportunities for business organisation. Leadership is helpful in managing
all the workforce in most advantageous manner and it could lead the business to gain distinct
competitive edge and market prominence as well.
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is an effective procedure or a technique that is used to process,
select, analyse information related to the topic. This methodology play a vital role in completing
the investigation by providing the several types of framework where researcher are responsible
for examine the relevant information and data that are related to specific research and objectives.
In relation to this it also involves several types of methods and applications that are applied by
the researcher for accomplishing the aim. Due to this reliable and valid data are to be collected
that produce an authentic outcomes which is appropriate for future use. Research methodology is
the reason that a researcher needs to complete their research effectively and efficiently so that
positive results are to be attained with the overall research (Bolsinger, T., 2018). In order to get
the proper knowledge and information investigator uses distinct method and techniques which
are reflected below:
Research philosophy
It refers to that process which is adopted by the researcher for gathering, using
analysing the data related to specific topic on the research is to be done. Basically there are four
main types of research philosophy that comprises of realism, positivism, pragmatism and
interpretivism out of which most suitable philosophy had been selected by a researcher on the
basis of nature of set objectives. In this Interpretivism philosophy research is useful when
researcher focus on collecting, gathering and analysing the qualitative information on the other
hand positivism philosophy research is a type of research that is effective for collecting, examine
the quantitative data and information. Both this type of research is useful as per their nature but
for doing the research on impact of leadership on success of organisation within automotive
sector positivism philosophy research is highly useful that helps in effectively completing the
whole reserach. With respect to current research work on Aston Martin, utilisation of positivism
philosophy is most suitable as it facilitates a systematic way of study along with of principles for
more efficient investigation (Tripathi and Jha, 2018). Implication of positivism philosophy is
appropriate to have an objective form of research that facilitates and ensures a more specific and
measurable set of results. In this researcher cannot adopts the use of Interpretivism philosophy
research because it is generally not effective for conducting the current study (Carroll and et. al,
2019). It is so because within this information is to be collected on qualitative basis that does not

take more time, cost and physical resources due to this investigator adopts the use of positivism
research as it is highly useful for gathering useful and significant information.
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Research process
Research process defines as a technique of identifying, locating, analysing and assessing
the information that are highly support the research question which is useful for expressing the
ideas and thoughts effectively. Every research is unique in their own way because of including
time, setting environment and place etc. But every researcher conduct the every research for
understanding the problem that they have to face. For this they focus on forming a process that is
called research process. Effectively understand the research process is very significant to carry
out the research successfully by sequencing the stages in the overall research process. Within
research process there are eight steps in which firstly investigator identify the problem so that
topic is to be identify after that doing literature review on the objectives that are related to the
specific topic it is effective for examine the knowledge on particular topic so that whole study is
complete effectively. After doing the review of the literature researcher set the research question
including objectives and hypothesis that provide the knowledge specific knowledge regarding
specific topic. Further it includes the study design on the basis of which sample is to be selected
for collecting the data and information on related topic. At last it process and analyse data for
writing the whole report that helps in examine the accuracy and correctness to conduct a whole
research. It is very essential to conduct a research according to these steps so that it is to be
completed effectively and efficiently. If researcher violate the sequence than it cause the major
harm to the whole study. Within this research investigator adopts the several methods within
several stages so that best outcomes are to be enjoyed within specify period of time and in a
decided cost. In this research study, researcher focus on taking the advice to peers and their
colleagues so that new ideas and thoughts are to be added that helps in fulfilling the overall
objectives.
Research approach
Research approach includes the plans and procedures for the research that includes the
several spans of steps from the wide assumptions to detailed the whole data collection, analysis
and interpretation. It is a framework that evaluate the the quantitative and qualitative information
by using the two methods that are inductive and deductive that are used to analyse the whole
data. Within this inductive approach is very significant for getting the qualitative type of
information whereas deductive approach is the one which is used to gather the quantitative
information. Both these approaches are effective on their own places. Deductive and inductive
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are two main forms of research approach out of which one type of approach is applied for a
particular investigation. With respect to nature of current study implication and use of deductive
approach is more appropriate as it facilitates and leads to better testing along with more effective
scanning of numeric facts and data together with leading effective support for positivism
research Philosophy. For conducting this research, inductive approach is not suitable and
valuable for current investigation because it does not provide the quantitative information and
including this approach also needs more resources and cost. Due to this using deductive
approach is highly suitable for this particular dissertation.
Research Strategy and time frame
It refers to the tool that helps in collecting the data from several research related strategy.
There are various forms of research strategy which consists of experiments, survey, action
research, observation, interview, systematic literature review, etc out of which utilisation of
survey strategy is seemed most suitable and viable for current investigation as it lead to better
collection of data from a larger population with the help of questionnaire in relatively less time
along with simpler method of data collection (Sethibe and Steyn, 2017). It includes several main
strategies for collecting the information related to impact of leadership on automotive industry
and for this survey strategy is highly effective that is adopted by the investigator. The main
purpose of selecting this method for research helps in gathering the data from huge number of
population within specify period of time. In this survey by using questionnaire is the best
strategy for completing current research study.
To study the research there are two frameworks that are useful for conducting the study
which is cross sectional that is useful for observational research in which investigator are analyse
the several variables within particular period of set time using particular sample size and
longitudinal aspect define as a research design which includes observations for same variables
over short and long period of time. Cross sectional and longitudinal are two main form of time
frames applied for an investigation out of which cross sectional is associated with shorter time
period where as longitudinal emphasis on longer time duration of project. Thus, implication and
use of cross sectional time frames are more suitable and appropriate for current study to present
and reflected task and catties at a specific point of time along with efficient and effective
completion of project in shorter time duration.
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The Research methodological choice
Research methodological choice is simply represent as an option that are used to select the
several rules, methods, instruments and techniques for completing the whole research. The
research design basically provides information about the overall strategy and framework of
leading out an investigation which is mainly bifurcated into three common parts i.e. Descriptive,
Correlation and Experimental. Out of these types of research design implication and use of
descriptive design of research is made as it facilitates a more effective and simpled structure and
framework for conducting a research that comprises use of case-study, naturalistic observation,
survey.
There are two main forms of research method i.e. qualitative and quantitative form of
research out of which qualitative research is associated with the theoretical form of investigation
that is little complex as well as time consuming process. Therefore, for current investigation on
Aston martin use and implication of Quantitative form of research methodology is more suitable
and appropriate as it ensures and leads to collection of data in numeric terms that is mush mores
easier to collect and present (Turner, 2019). Apart from this, adoption of quantitative form of
research methodology is also viable and important as it facilitates more measurable form of
results along with a specific conclusion.
Sample Selection
A sample within a research is to be defines as a smaller set of data that an investigator
adopts and select from the huge number of population using their pre defines selection method.
In the sample selection several points are to be included that are sample units, observations and
points. It comprises of a statistical process that is associate with selection of a pre determined
number of units and observation from a larger set of population to perform a research work in
more efficient way (Crick and Bentley, 2020). For current investigation a sample size of 40
participants of selected from the employees of Aston martin through making use of random
sampling method as use of random form of sampling remove the biasness in selection through
leading equal opportunity of selection for all observation. The reason behind selection of sample
from employees is based on the fact that they are the one who posses valid information about the
leadership and ongoing activities at workplace of Aston Martin.
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Data Collection and Data Analysis Techniques
Data collection is the process of analysing, gathering, measuring the various information
related to interest within established fashion that helps in providing answer related to research
question, test hypothesis and also the outcomes. The collection of data will be made from both
primary as well as secondary sources of information to have sufficient information in current
topic. In this primary data is the one in which investigator collect the raw information from
several number of sources. It refers to the collection of original data for specified purpose. In
this data are to be collected on the basis of qualitative and quantitative basis. Primary data would
be collected with the help of a questionnaire that facilities first hand information from a larger
number of participants to maintain the authenticity and reliability of project. Collection of
secondary information would be made from online article and journal which lead a better support
and base for current investigation (Tripathi and Jha, 2018). Data analysis technique for
secondary information consists of systematic literature review where as primary data would be
analysed and presented with the help of frequency table and pie charts.
Access and Ethical Issues
Ethics refers to the set of rules that govern the expectations of own and others behaviours. It
refers to the set of ethics that includes how scientific and other research are perform by an
individual person at the time of conducting research. Research ethics are very significant for
doing a specific research because it helps in expanding the knowledge. It helps in supporting the
values which needs collaborative working and also build trust and fairness. A scientific research
is done by proper collaboration between the number of person. It is very essential for
investigator to complete the whole dissertation systematically. It includes several principles that
are based on research ethics which is adopted by researcher to do a proper study in ethical
manner. By conducting the study effectively ethical codes are to be included that are as follow:
Honesty and integrity is the first ethical code that means a researcher is to be highly
honest related to applying several methods and applications so that data and results are to be
effectively published.
Carefulness is an another ethical code that is used by the researcher to carry out research
by avoiding the mistakes and problems. To implement the research investigator are always
prepare to share their data and results. In this researcher also open related to all criticism and new
ideas.
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The access to collected research data is only provided to the tutor and researcher to
maintain the authenticity and reliability of information. Further, to accomplish and meet the
ethical issues faced during the investigation, use and adoption of BERA code of ethics is made
which leads to overcome all the ethical issues. Further, a prior approval and consent is also taken
from the all the participants to fulfil ethical consideration in a better way. Beside this, provision
of data protection act are also kept in mind during the investigation to overcome the safety and
privacy issues of data collected for current investigation. Focusing on adopting the ethical
principles an investigator have protect their confidentiality and autonomy that will obtained by
potential participants so that risk are to be reduced to avoid deceptive practices. These are some
specific principles which are followed by the researcher to get the effective outcomes for
completing the project ethically and systematically.
Timescale
Time scale is an essential part for conducting the project proposal that shows in
chronological order of events that is useful for doing the whole project. The main aim of using
this timescale is to understand the sequence of actions within specified period of time period. To
understand the proper timescale for conducting the research on particular study several charts,
diagrams are to be used such as gantt chart, MS excel etc. Use of following Gantt Chart is made
to represent the Time scale and duration of various research activities. Utilisation of Gantt chart
leads to more systematic and clear presentation of research activity.
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Resources
Research resources defines as a primary or secondary sources that is to be understand by
taking the experience using print media, books, magazines and several electric sources. A larger
number of research resources and assets are used for current investigation which comprises of
human resources in form of participants for data collection. Further, financial resources are also
needed to meet the expected expanses and cost of current project. Apart from use of, technical
resources like internet, computer, etc are also made for efficient data collection and better storage
and presentation of data.
From above analyse research methodology it is to be evaluated that there are several
aspects that are used to conduct a research study properly and systematically. Within this
investigator adopts the use of positivism philosophy is to be adopt because it provides the
effective results by providing the positive information. In this questionnaire method is to be
adopted by the researcher because it provides valid and reliable information for a specific study.
In this several types of resources are to be used that are human resources as it collect the data and
information and financial resources for collecting and gathering the information effectively
within specified period of time. It is also evaluated that proper by doing the research following
8

proper ethical codes are very significant because it provides the valid information without
harming any other researcher study in unethical manner.
9

Questionnaire
Q.1) Do you understand impact of leadership within Aston Martin?
a) Yes
b) No
Q.2) What are the major role of a leader within Aston Martin?
a) To influence working people
b) To provide guidance
c) To execute strategy
Q.3) What are the major types of leadership style
a) Autocratic leadership
b) Democratic leadership
c) Laissez-Faire Style.
Q.4) Is Democratic leadership style followed in Aston Martin
a) Yes
b) No
c) Can't say
Q.5) What are the Importance of leadership within Aston Martin
a) Maximising of efficiency
b) Enhancement in co-ordination
c) Building appropriate working environment
Q.6) What are the major challenges faced within implication of leadership in Aston Martin
a) Lack of communication
b) Poor execution
c) Cultural issues
Q.7) What are those ways that can be adopted to deal with challenges associated with leadership
in Aston Martin
a) Management of people and resources
b) Rendering high degree of motivation
c) Inhaling diversity within workforce
Q.8) Does leadership style help in guiding employees within Aston Martin
a) Yes
10

b) No
Q.9) Does leadership style assist in attaining sustainable competitive advantage within
marketplace.
a) Yes
b) No
Q.10) What are the dimension of poor leadership style
a) Ineffective management
b) Internal conflicts
c) Lack of coordination
Q.11) What are the major issues of poor leadership
a) High employee turnover
b) Missing of targets
c) Lack of employee engagement
Q.12) How does these issues impact over growth of Aston Martin
a) Minimised utilisation of resources
b) Dissatisfied employees
c) Decreased productivity
Q.13) Does leadership style help in motivating employees?
a) Yes
b) No
Q.14) What are the ways that can be adopted by leaders of Aston martin to lead employees?
a) Developing one to one communication
b) Arranging team meetings
c) Monitoring of employee performance
Q.15) Recommended ways for Aston Martin for improving in leadership style
a) Critical thinking
b) Delegation
c) Handling of conflicts
11

CHAPTER 4: FINDINGS
Q.1) Do you understand impact of leadership within Aston Martin? Frequency
a) Yes 30
b) No 10
Q.2) What are the major role of a leader within Aston Martin? Frequency
a) To influence working people 10
b) To provide guidance 15
c) To execute strategy 15
Q.3) What are the major types of leadership styles which are used within an
organisation.
Frequency
a) Autocratic leadership 15
b) Democratic leadership 10
c) Laissez-Faire Style. 15
Q.4) Is Democratic leadership style followed in Aston Martin Frequency
a) Yes 15
b) No 15
c) Can't say 10
Q.5) What are the Importance of leadership within Aston Martin Frequency
a) Maximising of efficiency 10
b) Enhancement in co-ordination 15
c) Building appropriate working environment 15
Q.6) What are the major challenges faced within implication of leadership in
Aston Martin
Frequency
a) Lack of communication 20
b) Poor execution 10
12

c) Cultural issues 10
Q.7) What are those ways that can be adopted to deal with challenges associated
with leadership in Aston Martin
Frequency
a) Management of people and resources 10
b) Rendering high degree of motivation 15
c) Inhaling diversity within workforce 15
Q.8) Does leadership style help in guiding employees within Aston Martin Frequency
a) Yes 30
b) No 10
Q.9) Does leadership style assist in attaining sustainable competitive advantage
within marketplace.
Frequency
a) Yes 35
b) No 5
Q.10) What are the dimension of poor leadership style Frequency
a) Ineffective management 25
b) Internal conflicts 8
c) Lack of coordination 7
Q.11) What are the major issues of poor leadership Frequency
a) High employee turnover 20
b) Missing of targets 10
c) Lack of employee engagement 10
Q.12) How does these issues impact over growth of Aston Martin Frequency
a) Minimised utilisation of resources 20
b) Dissatisfied employees 10
c) Decreased productivity 10
13

Q.13) Does leadership style help in motivating employees? Frequency
a) Yes 30
b) No 10
Q.14) What are the ways that can be adopted by leaders of Aston martin to lead
employees?
Frequency
a) Developing one to one communication 15
b) Arranging team meetings 10
c) Monitoring of employee performance 15
Q.15) Recommended ways for Aston Martin for improving in leadership style Frequency
a) Critical thinking 10
b) Delegation 10
c) Handling of conflicts 20
CHAPTER 5: DISCUSSION (DATA INTERPRETATION)
Q.1) Do you understand impact of leadership within Aston Martin? Frequency
a) Yes 30
b) No 10
14

a) Yes b) No
0
5
10
15
20
25
30
30
10
Interpretation: From the above mentioned bar chart this can be interpreted that most of the
respondents are aware regarding impact of leadership within Aston martin. Under this it has been
analysed that out of 40 respondents 30 are having opinion that they understand regarding impact
of leadership within Aston martin. Besides this 10 are in the opinion that they do not understand
about implication of leadership within Aston martin. Leadership plays effective role in managing
business operations in such a way that all the business tasks can be aligned with attaining goals
and objectives in direct manner. On the other hand leadership is one of the significant aspect due
to which business can run to its highest efficiency and productivity as well.
Q.2) What are the major role of a leader within Aston Martin? Frequency
a) To influence working people 10
b) To provide guidance 15
c) To execute strategy 15
15

a) To influence working people
b) To provide guidance
c) To execute strategy
0
2
4
6
8
10
12
14
16
10
15 15
Frequency
Interpretation: From the above graph this can be analysed that leadership is associated with
various roles and responsibilities and the same are being exerted by leaders in order to get higher
sustainability and effectiveness within functions. Out of 40 respondents, 10 are possessed with
opinion that major role of leader is to influence working people in order to provide
appropriateness and align them towards attaining goals and objectives. On the other hand 15 are
having opinion that leader is providing guidance to people so that overall tasks can be attained by
every individual working therein. Besides this 15 are having opinion that leaders are associated
with role to execute strategy in prominent way due to which all the efforts initiated by employees
are leading to attain succession ratio in direct way.
Q.3) What are the major types of leadership styles which are used within an
organisation.
Frequency
a) Autocratic leadership 15
b) Democratic leadership 10
c) Laissez-Faire Style. 15
16

a) Autocratic leadership
b) Democratic leadership
c) Laissez-Faire Style.
0
2
4
6
8
10
12
14
16 15
10
15
Interpretation: From the above diagram this can be concluded that there are three major style of
leadership which can be used by a leader in order to manage business operations in effective
way. Leadership styles are playing vital role in managing people working in an organisation and
aligning them for dealing with all the challenges in effective way. Out of 40 respondents 15 are
having opinion that autocratic leadership style is one of the prominent style that can be used
within business and helps an organisation to attain their goals and objectives in effective way. On
the other hand 10 respondents are associated with opinion that democratic leadership style is one
of the most influential style which is followed by leaders and assist in involving people in
significant manner so that overall attainability for goals can be accomplished. At last 15 are
having opinion that Laissez-Faire Style is the most advantageous as this provides higher freedom
to people in which they can work freely and provide highest efficacy as well.
Q.4) Is Democratic leadership style followed in Aston Martin Frequency
a) Yes 15
b) No 15
c) Can't say 10
17

a) Yes b) No c) Can't say
0
2
4
6
8
10
12
14
16 15 15
10
Interpretation: From the above graph this is demonstrated that most of the people are having
opinion that democratic leadership styles are being followed within Aston Martin and this is the
major reason of succession of the organisation. Under democratic leadership style all the
employees are associated in order to frame decision in prompt manner. Democratic leadership
style is helpful in minimising conflicts within business due to which productivity and business
efficiency can be enhanced.
Q.5) What are the Importance of leadership within Aston Martin Frequency
a) Maximising of efficiency 10
b) Enhancement in co-ordination 15
c) Building appropriate working environment 15
18

a) Maximising of efficiency
c) Building appropriate working environment
0
2
4
6
8
10
12
14
16
10
15 15
Interpretation: From the above chart this is being concluded that leadership is associated with
higher essentialist and importance as this leads the business to provide appropriate guidelines in
which work has to be done. Out of 40 respondents 10 are having opinion that leadership is
helpful in maximising overall efficiency of the business due to which overall productivity of the
business can be enhanced. On the other hand 15 are having opinion that with the help of
leadership co-ordination between employees can be enhance which may lead the business to
empower their objectives and acquire higher efficiency. At last 15 are having opinion that with
the help of effective leadership style positive environment can be build up within organisation so
that all the working can be aligned with attainment of organisational objectives.
Q.6) What are the major challenges faced within implication of leadership in
Aston Martin
Frequency
a) Lack of communication 20
b) Poor execution 10
c) Cultural issues 10
19

a) Lack of communication
b) Poor execution
c) Cultural issues
0
2
4
6
8
10
12
14
16
18
20
20
10 10
Interpretation: From the above graph this is being analysed that there are various challenges
which are faced by leaders. These challenges may create barriers for employees which lead them
to face different problems in order to reach out to their assigned tasks in desired manner. Out of
40 respondents 20 are having opinion that due to lack of communication issues are faced within
leadership style. On the other hand 10 are having opinion that due to poor execution problems
are faced within leadership and at last 10 are having opinion that due to cultural issues challenges
are being faced within leadership. These challenges may provide higher implication in managing
goals and objectives of business in such a way that barriers are inserted due to which prominence
may be decreased.
Q.7) What are those ways that can be adopted to deal with challenges associated
with leadership in Aston Martin
Frequency
a) Management of people and resources 10
b) Rendering high degree of motivation 15
c) Inhaling diversity within workforce 15
20

a) Management of people and resources
c) Inhaling diversity within workforce
0
2
4
6
8
10
12
14
16
10
15 15
Interpretation: From the above graph this is being analysed that there are numerous ways by
which challenges faced within leadership can be minimised. With the help of managing these
challenges organisational efficacy can be managed in such a way that self-sufficiency can be
attained. Out of 40 respondents 10 are having opinion that by managing people and resources in
appropriate manner challenges of leadership can be dealt in better way. On the other hand 15 are
having opinion that by rendering higher motivation a leader can deal challenges within
leadership. At last 15 are having perception that by including diversified workforce challenges
within leadership can be handled by leaders.
Q.8) Does leadership style help in guiding employees within Aston Martin Frequency
a) Yes 30
b) No 10
21

a) Yes b) No
0
5
10
15
20
25
30
30
10
Interpretation: Leadership style is playing significant role in providing direction to employees
and guiding them as well. The major role of a leader is to guide their sub-ordinates in such a way
that they understand roles and responsibilities in such a way that all the capabilities of employees
can be used in business enlightenment. There are certain benefits of leadership and the prominent
one is guidance, with the help of effective leadership guidance can be rendered to employees in
desired way. Out of 40 respondents 30 are associated with perception that leadership is helpful in
providing guidance to employees and remaining 10 are thinking way opposite. This way it can be
concluded that leadership is assisting people to get proper guidance.
Q.9) Does leadership style assist in attaining sustainable competitive advantage
within marketplace.
Frequency
a) Yes 35
b) No 5
22

a) Yes b) No
0
5
10
15
20
25
30
35
35
5
Interpretation: Sustainable competitive advantage is defined as getting profitability which is
retained for longer duration of time. In the context of business competitive advantage means
understanding market scenarios and competing with them in equitable manner so that they can
earn market prominence and goodwill in effective manner. For leadership it is all about
managing various tasks in organised manner and in this case efforts are exerted by leaders for
attaining competitive advantage. Out of 40 respondents 35 are aligned with a positive answer
that they feel leadership could be helpful for their organisation to attain competitive advantage.
On the contrary 5 are having perception that there is no role of leadership in attaining
competitive advantage.
Q.10) What are the dimension of poor leadership style Frequency
a) Ineffective management 25
b) Internal conflicts 8
c) Lack of coordination 7
23

a) Ineffective management
b) Internal conflicts
c) Lack of coordination
0
5
10
15
20
25
25
8 7
Interpretation: Poor leadership is one of the major concerns for a business organisation as this
may implicate business in adverse manner. There are various dimensions for poor leadership
such as ineffective management, internal conflicts and lack of coordination between employees.
Ineffective management may lead the business to miss their targets due to which profitability can
be hampered. Besides this internal conflicts are something due to which working condition and
atmosphere of the business can turn into negative side, due to which employees do not feel
happy to work and minimises their own efficiency to work. Out of 40 respondents 25 are having
perception that ineffective management is the major reason of poor leadership. 8 are having
perception that internal conflicts are the primal reason of poor leadership. At last 7 have provided
their opinion that due to lack of coordination poor leadership is emerged.
Q.11) What are the major issues of poor leadership Frequency
a) High employee turnover 20
b) Missing of targets 10
c) Lack of employee engagement 10
24

a) High employee turnover
b) Missing of targets
c) Lack of employee engagement
0
2
4
6
8
10
12
14
16
18
20
20
10 10
Interpretation: Poor leadership is directly linked to business performance and this is the major
aspect by which business start facing their bad times (Carroll, B., Ford, J. And Taylor, S. Eds.,
2019). Out of 40 respondents 20 are having opinion that poor leadership may cause to increase
in employee turnover due to which cost of new recruitments gets increased and negative slope is
seen over profitability. On the other hand 10 respondents are thinking that due to poor leadership
they may miss their targets and implicate sales in negative manner. At last 10 are having opinion
that due to poor leadership employee engagement gets minimised and negative results can be
seen over overall productivity.
Q.12) How does these issues impact over growth of Aston Martin Frequency
a) Minimised utilisation of resources 20
b) Dissatisfied employees 10
c) Decreased productivity 10
25

a) Minimised utilisation of resources
b) Dissatisfied employees
c) Decreased productivity
0
2
4
6
8
10
12
14
16
18
20
20
10 10
Interpretation: Poor leadership provides direct negative impacts to productivity and overall
business efficacy(Clair, 2018). Out of 40 respondents 20 have analysed that due to issues of
leadership the major impact is seen over organisational growth as resources are not used in
optimal manner. Besides this 10 are associated with perception that due to dissatisfaction among
employees, growth opportunities within a business declined. At last 10 respondents have
analysed that due to various issues in leadership overall productivity get decreased and negative
implications can be seen over business growth.
Q.13) Does leadership style help in motivating employees? Frequency
a) Yes 30
b) No 10
26

a) Yes b) No
0
5
10
15
20
25
30
30
10
Interpretation: Leaders are having major role to motivate their subordinates in such a way that
they can acquire efficacy within business functions. Out of 40 respondent 30 are associated with
perception that leadership is helpful in rendering motivation due to which higher productivity
can be provided.
Q.14) What are the ways that can be adopted by leaders of Aston martin to lead
employees?
Frequency
a) Developing one to one communication 15
b) Arranging team meetings 10
c) Monitoring of employee performance 15
27

a) Developing one to one communication
c) Monitoring of employee performance
0
2
4
6
8
10
12
14
16 15
10
15
Interpretation: Leader is associated with major target to lead people and provide them guidance
so that they can acquire overall attainability in goals and objectives. Leaders are the person who
guides and delegate responsibilities to their subordinates in proper manner. This delegation of
responsibility is aligned with efforts which are aligned with attaining goals and objectives as
well (Dinkmeyer, 2019). There are different ways which can be adopted by an individual in
order to lead their subordinates. These ways may be helpful in managing overall business in
appropriate manner so that business objectives can be attained. Out of 40 respondents 15 are
having opinion that by developing one to one communication a leader can lead their
subordinates. Besides these 10 respondents feels that by calling time to time meeting leadership
roles can be assigned by leader. At last 15 are having opinion that by monitoring employee
performance a leader can lead their subordinates and acquire higher sustainability.
Q.15) Recommended ways for Aston Martin for improving in leadership style Frequency
a) Critical thinking 10
b) Delegation 10
c) Handling of conflicts 20
28

a) Critical thinking b) Delegation c) Handling of conflicts
0
2
4
6
8
10
12
14
16
18
20
10 10
20
Interpretation: There are various ways which can be used by Aston Martin in order to enhance
their leadership style and deal with business complexities in appropriate manner (Gil, Rodrigo-
Moya,And Morcillo-Bellido,2018). On the other hand this can be said that there are certain ways
which is used by business leaders so that to acquire market prominence and business efficacy as
well. Out of 40 respondents 10 are having opinion that with the help of critical thinking
leadership operations can be enhanced and can be helpful for attaining business objectives and
growth. Besides this 10 have said that by proper delegating of responsibilities leadership style
within an organisation can be enhanced. At last by handling conflicts leadership styles within an
organisation can be managed.
DISCUSSION
Concept of leadership along with its importance within a company in automotive sector?
This is being concluded that leadership is playing essential for managing overall
business operation in appropriate manner so that business may deal with their objectives in
optimal manner (Khalifa,2020). On the other hand this can be analysed that in sector of
automotive sector leadership is essential as in current time business is associated with higher
changes and fluctuations
Impact of effective leadership on leading enhanced success for Aston Martin within
automotive sector while operating in UK?
Effective leadership style is one of the significant ways that can be used by businesses
in order to render fuller efficacy. On the other hand succession ratio within a business is related
29

with their put efforts in respect of attaining productivity and profits (Leroy,Segers, Van
Dierendonck,And Den Hartog,2018). For Aston Martin there are several measurements which
are exerted by the company in order to reach out to their goals. As per above mentioned
information of secondary data this is examined that in order to attain success within business
leadership is playing primal role of leading the change in a manner that objectives can be
accomplished.
Various issues and risk that leads to ineffective leadership within an automotive organisation
There are various risks associated with ineffective leadership and these are implicating
business in negative manner (Spasojevic, Lohmann, And Scott,2019). On the other hand these
risks may hamper goodwill and working of business. From the above mentioned secondary data
the major risk related with ineffective leadership are higher employee turnover and decreased
productivity.
Main effective ways and strategies that ensure implication of better leadership at workplace of
Aston Martin in UK
By adopting one to one communication effectively strategies can be inhaled by
business in respect of leadership and many more (Taylor, 2018). On the other hand in order to
attain prominence in decision making so that leadership styles can be placed bitterly. From the
above mentioned secondary information this is clear that by adopting clarity in decision making
leadership can be implicated in better way.
CONCLUSION AND RECOMMENDATION
From the above research this is being concluded that leadership is one of the prominent
aspects within business which is helpful in managing overall tasks in significant manner
along with giving appropriate direction. Leadership is all about guidance through which
employees get pathway which is to be followed in order to provide competitive edge to
business. Leadership plays significant role in gaining growth opportunities for the business
due to which sustainability is the positive implication which could be attained.
In the context of Aston Martin democratic style of leadership is being followed in
the organisation but at the same there is some recommendation which is being exerted for
the organisation, such as:
 Including employees in process of decision making
30

 Assimilating various emerging trends within business so that change can easily be
adopted (Weiss, Tappen, And Grimley, 2019)
 Adopting appropriate strategies for change management.
31

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