Internet Marketing: Search Engine Marketing, Opt-in Email Marketing, Online Public Relations, Digital Media Communities

This presentation provides an introduction to internet marketing and explores various tools and techniques such as search engine marketing, opt-in email marketing, online public relations, and digital media communities. It highlights the importance of these strategies in promoting goods and services online and enhancing profitability and sales. The presentation also includes a newsletter example for Smart Restoration Ltd.

TASK 2
INTERNET MARKETING

INTRODUCTION
Internet marketing is considered as one of the finest way to
launch and promote the goods and services in the market to
attain the basic goals of the company as to enhance
profitability and sales.
The internet marketing can be executed through different
tools such as e-newsletters, emails, websites, social media
sites etc. that helps to influence the view point of public
towards Smart Restoration Limited.

MEDIUM BLUE: Search Engine Marketing
It is a known way of digital marketing organization.
Smart Restoration Limited enters into partnership with
Medium Blue Search Engine Marketing Company to enhance
market share and erode cut throat competition in the market.
Medium Blue’s purpose is to create healthy and long term
relation with their clients.
It is recognized as one of the best companies that offers digital
marketing facility.

2.1 Mechanics of search engine marketing
Mechanism involved in search engine marketing such as-
Creating webpage
Indexing
Web dynamics
Regulation of internet traffic

CONTINUED…
Internet marketers makes use of search engine optimization
to enhance visibility level of firm.
The renowned search engine such as Google, MSN, Bing
and Yahoo etc. to surf and find varied information and
upgrade knowledge.
SEO tool assist to increase visitor frequency on websites.

2.2 Opt-in email marketing newsletter
It is one of the technique to promote the product through
digital form.
Through this tool, the firm can communicate with the
general public and discus its future plans and proposal
through advertisements.
It enhances publicity and goodwill of the company among
target audience.

Newsletter for Smart Restoration Ltd.
Hi!
Smart Restoration is launching wide range of wooden furniture at your doorstep. Its great great
opportunity to avail this exciting offers served by firm.
Willing to purchase furniture at affordable price? Then please our user friendly website of Smart
Restoration Limited where you will get answer of every question.
We are not charging any hidden cost as well as no delivery charges for furniture order. Our
experienced staff will be reaching you to install the furniture purchased by you.
So, hurry to grab this exciting deal before it ends.
For booking contact
+0045567839
www.smartrestoration.co.uk

2.3 Best practice in online public relations
It include several practices to create healthy online public
relations that are as follows-
Considering feedback and reviews from consumers.
Making use of communication tools to interact with target
public.
Building online public relations to exchange views and ideas
so that the best possible information is served to public.

CONTINUED…
It helps in enhancing brand image and competitive edge in
the market.
Positive relations can be developed when consumers
grievances are resolved on time and providing satisfactory
answer to their problems..
Effective policies are designed to protect data of
consumers.

2.4 Use new digital media communities
There are different tools that are used to maintain digital media
communities such as social media websites, e-mails, advertising
web portals.
Digital media communities are considered as the best medium to
attract large group of public.
Medium Blue Marketing can influence views and identity of
consumers towards Smart Restoration Limited and provide them
information regarding products or services available with company.

REFERENCES
Palmer, M., Simmons, G. and Mason, K., 2014. Web-based social movements
contesting marketing strategy: The mobilisation of multiple actors and
rhetorical strategies. Journal of Marketing Management. 30(3-4). pp.383-408.
Shank, M. D. and Lyberger, M. R., 2014. Sports marketing: A strategic
perspective. Routledge.
Reimer, K., Rutz, O. J. and Pauwels, K., 2014. How online consumer segments
differ in long-term marketing effectiveness. Journal of Interactive Marketing.
28(4). pp.271-284.
Chaston, I., 2014. Small business marketing. Palgrave Macmillan.

Thank You