The assignment discusses the implementation of strategies, specifically merger and acquisition, by companies to achieve success in the market. The case study highlights Kraft's merger with Cadbury, which led to increased market share, economies of scale, and a more famous brand name. The strategy was implemented considering factors such as strategic criteria and fit, identifying targets, transaction and value structure, funding and options, and diligence and definitive terms. The conclusion emphasizes the importance of evaluating and monitoring all areas to identify gaps in the strategy and achieve success.