Business Development Assignment
Added on 2019-12-03
21 Pages7375 Words183 Views
Final Unit Grade:PassMeritDistinctionLearningOutcomeLearningoutcomeAssessmentCriteriaIn this assessment you will have theopportunity to present evidence that showsyou are able to:Task NoEvidence(Page no)LO1 Understand theprocess of strategic planning1.1explain strategic contexts and terminology– missions, visions, objectives, goals, core competencies11.2review the issues involved in strategic planning11.3explain different planning techniques1LO2 Be able to formulate a new strategy2.1produce an organisational audit for a givenorganisation22.2carry out an environmental audit for a given organisation21
2.3explain the significance of stakeholder analysis2LO3Understand approaches to strategy evaluation and selection3.1analyse possible alternative strategies relating to substantive growth, limited growth or retrenchment33.2select an appropriate future strategy for a given organisation3LO4Understand how to implement a chosen strategy4.1compare the roles and responsibilities for strategy implementation44.2evaluate resource requirements to implement a new strategy for a given organisation44.3discuss targets and timescales for achievement in a given organisation to monitor a given strategy.4Learner declarationI certify that the work submitted for this assignment is my own and the research sources are fully acknowledged.Student signature: Assessor’s NameLOLearningoutcomeAssessment CriteriaFeedbackAssessor’sDecisionPagenoLO1 Understand the process ofstrategic planning1.1 explain strategic contextsand terminology – missions, visions, objectives, goals, core competencies1.2 review the issues involvedin strategic planning2
explain different planning techniquesLO2 Be able to formulate a new strategy2.1 produce an organisationalaudit for a given organisation2.2 carry out an environmental audit for a given organisation2.3 explain the significance of stakeholder analysisLO3Understand approaches to strategy evaluation and selection3.1 analyse possible alternative strategies relatingto substantive growth, limited growth or retrenchmentLO4Understand how to implement a chosen strategy3.2 select an appropriate future strategy for a given organization4.1 compare the roles and responsibilities for strategy implementation4.2 evaluate resource requirements to implement anew strategy for a given organization4.3 discuss targets and timescales for achievement in a given organisation to monitor a given strategy.In addition to the above PASScriteria, this assignment gives youthe opportunity to submit evidencein order to achieve the followingMERIT and DISTINCTION gradesGrade DescriptorIndicative characteristic/sContextualizationAssessor’s DecisionM1 Identify and apply strategies to find appropriate solutionsAn effective approach to study and research has been applied.To achieve M1, you will haveconducted thorough research of thebusiness opportunity using a widerange of sources. Key recentdevelopments within the chosenbusiness area must be examined.3
M2 Select / design and apply appropriatemethods / techniquesA range of methods and techniques have been applied.To achieve M2, you will utilise a range of applicable Marketing and Business Strategy methods and techniquesM3 Present and communicate appropriate findingsCommunication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.To achieve M3 the work you present will be done so through appropriate mediums, clearly appropriate for both senior management as well as external investors.D1 Use critical reflection to evaluate own work and justify valid conclusionsSelf-criticism of approach has been madeTo achieve D1 you will haveconducted an effective critical reflectionand clearly justified your conclusions.D2 Take responsibility for managing and organising activitiesThe importance of interdependence has been recognised and achievedTo achieve D2 you will have demonstrated a high level of group cohesiveness and recognition of each other’s individual contribution D3 Demonstrate convergent /lateral /creative thinkingInnovative and creative thought has been appliedTo achieve D3 students will adopt afresh, creative approach to itsunderstanding of the market and itsapplication of theoretical models4
NB: For detailed Feedback please refer to individual scriptannotation Internal Verification ofAssignment Brief(Approved / Final Version) IV Name (print) Date General Comments/ Action Plan 5
Assessor Signature: Date Student Agreement: I understand the feedback given to me and agree to carryout the action required by the dates indicated Student Signature: Date Assignment briefAssignment titleBusiness StrategyScenarioImagine that you have worked as a Strategy consultantwith one major business consultancy firms in London, for just over three years. As an experienced strategy consultant you were expected to evaluate the client's corporate vision and propose environmental analysis, organisational plans and solutions for a holistic strategic approach. You have been working with many clients from retail and finance to governmental agencies and charities. Your role has been to audit, and implement new strategic choices for your client’s companies to create long-term, sustainable growth.Today, your CEO asked you to deliver a seminar to new group of newly recruited strategy interns. The seminar must be brief all interns with business strategytheory and it’s application to one of your previews client companies. After the seminar, the CEO required a comprehensive report, to consider you for a promotion.TASK 1 - LO1: Understand the process ofstrategic planningYou are required to: a)Discuss the steps of the Strategic Planning Process. In this discussion, you should include definitions and examples for corporate vision, mission and objectives along with brief descriptions of the concepts of ‘core competencies’ and ‘competitive advantage’.b)The CEO asked you to handout a bespoke brochure to all interns. Produce a 2-page informational promotional brochure about the role of strategy and issues involved in 6
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