Corporate Social Responsibility: AB Sugar Company

Running Head: Management
0
AB SUGAR company
CORPORATE SOCIAL RESPONSIBILITY
3/22/2020

Management
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Executive Summary
CSR is an important aspect for the company as it helps in integrated with the
environment and the social concerns and helps the company to be socially accountable. In this
report, the six characteristics of the CSR has mentioned and it is aligned with the company AB
Sugar. The stakeholders and the ethical theory of CSR have also explained which helps in
protecting the interest of stakeholders and helps in ethically conducting the business activities.
The company AB Sugar enhances ecological responsibilities by reducing the impact on the
natural environment and conserving the ecosystem. The company has fulfilled its community
responsibilities by involving a certain range of activities with the local communities which has
clearly stated in this report.

Management
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Contents
Introduction......................................................................................................................................3
Explore corporate social responsibility and focusing on the six core characteristics of CSR.........3
Explore the variety of theoretical avenues and the diversity of theoretical concepts in CSR and
relate them to the chosen organization............................................................................................5
Examine strategic approaches used currently by the chosen corporation in fulfilling their
community responsibilities..............................................................................................................6
Recommendations identifying how a more sustainable CSR strategy can be developed for the
company...........................................................................................................................................7
Conclusion and Reflection...............................................................................................................8
References......................................................................................................................................10

Management
3
Introduction
CSR is the concept of the management where the companies are integrated with the
environment and the social concerns and do the business operations in contributing to the goals
of the society. This report is made regarding the CSR strategy for AB SUGAR Company in
which the main focus will be done on the six core characters' tics of the CSR. The models and
the theories of the CSR will also be explained (Galant and Cadez, 2017). The company AB
SUGAR had chosen some strategic approaches in fulfilling the responsibilities of the community
so in this report the explanation of that will also be done. The recommendations will be done so
that the company can become more sustainable. AB sugar is the part of the ABF which deals
with the international ingredients. The company was founded in April 2018 and deals in the
world's leading sugar business.
Explore corporate social responsibility and focusing on the six core characteristics of CSR
CSR is the management concept which helps the company to be socially accountable. It
is the self-regulating business model in which the companies operate their activities in the
economic, social and environmental concept and they do not want to harm the environment. To
raise morale in the workplace also CSR is created. It is an important concept for both consumers
and the companies as the programs of the CSR grown the business and helps in setting the
standards in an ethical manner (Flammer, 2015). The main role of the CSR in the company is
that it helps in controlling the cost of the company, enhances the brand of the company, helps in
attracting the quality product and also provides the long term goals to the company.
By adopting the concept of CSR, the company AB sugar has the potential benefits as they
get better brand recognition in the market. The company has a great reputation in the market by
serving the best facilities in the society. When the company operates its functions which are
effective to the environment then it helps in increasing their sales and increasing the loyalty of
the customers (Arslanb, et al., 2016). The financial performance of the company has also
enhanced through the CSR programs as it helps in attracting the talent and retaining the staff in
an effective environment.
The six major characteristics of the CSR are: