Contemporary Hotel And Tourism Issues California

Running Head: Marketing
0
Contemporary hotel and tourism issues
California
2/9/2020

Marketing
1
Contents
Introduction......................................................................................................................................2
Tourist market potential...................................................................................................................2
Transport development....................................................................................................................3
Accommodation development.........................................................................................................4
Crisis and risk management.............................................................................................................5
Social media influence.....................................................................................................................5
Visitor experience development......................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

Marketing
2
Introduction
California is in the western U.S. state which is 900 miles nearly to the Pacific. The country
California has admitted to the union to September 9, 1850. The total area covered in California is
163696 sq. m. the economy of the country is the largest sub nation in the world. The culture of
California is popular culture, information, communication, innovation and entertainment. The
largest city in California is Los Angeles. The capital of California is Sacramento and before
statehood, it is known as the California Republic. The country California is famous for several
things such as grape state, golden state, land of milk and honey, etc. (Cook, 2015).
The report will clearly explain the California destination and will also evaluate the issues related
to contemporary tourism in this place (Sarkar, et al., 2017). The report will examine the tourist
market potential, the development of transport, the development of accommodation in the
country, etc. The California destination also has many crises and risk management which will be
evaluated in this report. The marketing of this place is major influenced by social media as it has
become the major attractive thing for the people. The experience of the contemporary visitors
will also be identified in this report so that issues related to tourism and hotel can also be
evaluated. The market of California will be analyzed so that accommodation issues in
contemporary tourism can be ascertained (Dunn and Kregor, 2014).
Tourist market potential
The emerging and the new market segment in California are the new couples or the married
honeymoon couples which are appropriate for the California destination as there are many top
romantic gateways and couples like to spend their time at such places only. There are around 50
million travelers who have visited California annually as the country is famous for its hospitality
and leisure and recorded the highest ranking in that. It was elated from the statistical data of the
tourist that there are around 7.5 million international visitors who have come to the destination of
California and around 42.5 million are the domestic visitors (Guttentag, 2015). The couples are
emerging tourist market segment as most prosperous places in the US. Couples want to explore
the new things together so they roam to new places so this targeted market segment enriches