MANAGEMENT1 Table of Contents Project Title.....................................................................................................................................2 Problem Statement...........................................................................................................................2 Research aim and objectives............................................................................................................3 Methodology....................................................................................................................................3 Secondary Data sources and analysis..............................................................................................4 References........................................................................................................................................5
MANAGEMENT2 Project Title The present research will focus on finding “The impact of social media marketing on the consumer buying behavior: A case study of Retail industry, Australia”. Problem Statement Social media marketing is method of marketing which is done by the companies with the use of social media platforms and websites for promoting the products and services(Ayodeji & Kumar, 2019). This type of marketing supports the organization to focus on the problem and supports stakeholders of the organization. It supports the company to describe the overall features of the products to promote the customers for buying the particular product and services. The estimation revealed that it increase up to 70% of the customers because majority of the consumers use social media application and gets highly attracted towards the products and services offered by the company(Dimitrov, 2020). In Australia majority of the companies use social media strategy for attracting large number of customers, it is because this affects the customers buying behavior in positive manner (Anisimova, Weiss, & Mavondo, 2019). In the year 2018, Woolworths promote their products on Instagram which increase the sales of the products and increase the profits of the company.The problem statement is investing the influence of social media marketing on the consumer buying behavior on the Australian retail industry(Ayaz, Ammad-Uddin, Sharif, Mansour, & Aggoune, 2019). This topic is selected because it can affect some of the company in retail industry in both positive as well as negative manner. The estimation describes that in Australia, customers buying decisions changes according to the content and the level of efficient promotion done by the company towards the particular products for the services(Yue, et al., 2019). Theretail industry makes use of Facebook, Instagram, Twitter and various other applications to change the buying decision of the consumers. Therefore, it plays the major role in changing the perception of the consumers. This also affects the activities and profitability of the organization in positive manner (Jackson & Ahuja, 2016).Therefore, the study will focuses on conducting the secondary research
MANAGEMENT3 by focusing on finding the influence of social media marketing on consumer buying decision in retail industry. Research aim and objectives The study will focus on identifying the information regarding the new subject matter because not much of the study concentrate on investigating the consumer buying behavior in the retail industry of Australia. Therefore, the present research will provide knowledge regarding the ways in which retail industry use social media components to promote the products and services so that more consumers encourage buying the particular products and services. The main aim of the study is to understand the “The impact of social media marketing on the consumer buying behavior in Retail industry of Australia”. Therefore, to achieve the main aim various set of objectives are developed so that the object of conducting research will be achieved. To investigate “the strategies which retail industry of Australia use to promote product in social media” To understand “the more social media components use by consumers of Australia” To analyze “the impact of social media marketing of retail industry on consumer buying behavior in Australia” Methodology The present research will use qualitative approach to understand the opinions of the customers regarding the social media that is level of influenced marketing does in the buying decision of the customers. The research will be exploratory it is because in this something new will be explored and not much of the study is conducted to understand the effect of social media marketing which Australian retail industry on the purchasing decision of the consumers. Literature review The study will take different opinions of the authors regarding the strategies used by retail industry of Australia towards attracting the customers. It is because this provides more different information and maintains validity in the research. The article could be selected from the Google
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MANAGEMENT4 Scholar and current data will be used in the study that is the article published from the year 2015 will selected in the study to receive the information regarding the subject matter. Data Collection Secondary data which will include “articles”, “Google Scholar”, “All online sources”, “ Books” and “ journals”. It is because this leads in receiving information from the companies’ websites, books of marketing management and other journals article regarding retail industry of Australia. Personal Interview The qualitative approach is used in the study therefore; for supporting the secondary information the information is also collected through taking the interview from the customers. So that they provide knowledge whether social media marketing of retail industry change their buying decisions. This also leads in providing the components which customers view while influencing through the promotion made by retail industry of Australia by using social media application. Therefore, in this research will get the answer that “whether social media marketing affects consumer buying decision’ and if yes, at what extent. This results in getting the receiving the answer of the proposed research problem. Secondary Data sources and analysis The present study will use qualitative approach in which secondary method is used by taking the information from article, books, journals; the articles are gathered from Google Scholar. Furthermore, to support secondary information interview is also taken from the customers to understand their opinion regarding the subject matter. The data collection is considered highly important stage in the research it is because the overall validity and reliability of the study is maintained through the data which are collected. After data collection, data analysis will done to reach the objective of conducting the research. The data analysis is done structuring overall variables such as age, gender, most used social media component and area which influence consumer to purchase product in excel sheet. Furthermore, correlation analysis method will be test to test the results, this method is used
MANAGEMENT5 because this will support in finding the relationship between two variables and describe customer perception in effective manner. References Anisimova, T., Weiss, J., & Mavondo, F. (2019). The influence of corporate brand perceptions on consumer satisfaction and loyalty via controlled and uncontrolled communications: a multiple mediation analysis.Journal of Consumer Marketing, 7(3), 51-60. Ayaz, M., Ammad-Uddin, M., Sharif, Z., Mansour, A., & Aggoune, E.-H. M. (2019). Internet- of-Things (IoT)-Based Smart Agriculture: Toward Making the Fields Talk.IEEE Access, 7, 129551-129583. Ayodeji, O. G., & Kumar, V. (2019). Social media analytics: a tool for the success of online retail industry.International Journal of Services Operations and Informatics, 10(1), 79-95. Ben-Daya,M.,Hassini,E.,&Bahroun,Z.(2019).Internetofthingsandsupplychain management: a literature review.International Journal of Production Research, 57(15), 4719- 4742. Dimitrov, R. (2020). Communicating off the record.Public Relations Inquiry, 9(1), 81-102. Jackson, G., & Ahuja, V. (2016). Dawn of the digital age and the evolution of the marketing mix. Journal of Direct, Data and Digital Marketing Practice, 17(3), 170-186. Yue, J., Hu, Z., He, R., Zhang, X., Dulout, J., Li, C., et al. (2019). Cloud-fog architecture based energymanagementanddecision-makingfornext-generationdistributionnetworkwith prosumers and internet of things devices.Applied Sciences, 9(3), 372.