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Main Distribution Tasks of Driza-Bone

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Added on  2019-12-28

Main Distribution Tasks of Driza-Bone

   Added on 2019-12-28

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Consultancy fordistribution of a company
Main Distribution Tasks of Driza-Bone_1
TABLE OF CONTENTS1.) Main distribution tasks of DRIZA-BONE..................................................................................32.) Alternative channel structures....................................................................................................4References........................................................................................................................................7
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1.) MAIN DISTRIBUTION TASKS OF DRIZA-BONEIn order for launching a whole new range of garments within the market Driza Boneshould follow and make use of relevant academic & industry research (Boiteux and Allen, 2016).Keeping this in mind, they need to accordingly carry out their distribution channels for their newproduct launch (Trench Coats). Distribution channels (manufacturer ->wholesaler-> retailer-> consumer) This will play an important role in emphasizing the delivery of new range of products tothe market. So Driza-Bone needs to set up their channels in a more effective manner fordistributing their new range of garments that is the Trench Coats. They need to build up a strongrelationship between the intermediaries. Making product available to customers : The new range of garments for example coats by DrizaBone could be made available to customers in two ways :-1.The customers can directly go to the store where the product would be made availabledirectly for purchase (Cao and et.al., 2014). In order for directly purchasing from thestore, the customers should be provided the flexibility of digital technology such as creditcard for paying the amount.Illustration 1: Logo of Driza Bone(Source: Drizabone slouch hat main, 2013)
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